Interview with Dr. Dursun Aydın, President of ISSA Eduinturkey
//
TL;DR
With Kommo, ISSA Eduinturkey now supports students in 50 countries around the clock and in multiple languages. Automated appointment scheduling helps its small team manage consultations more efficiently, while Kommo’s analytics and data management tools turn customer information into insights that support business growth.
From questions to clarity: Supporting students across borders
For students planning to study in Turkey, questions don’t stop when office hours end. From choosing a university and understanding enrolment requirements to navigating applications and booking consultations, timely, accurate guidance can shape their decisions.
For ISSA Eduinturkey, meeting that need was a major operational challenge. Supporting students across time zones and languages, 24 hours a day, would ordinarily require a large team.
Dr. Dursun Aydın, President of ISSA Eduinturkey, knew exactly what the agency needed:
“They’ll call us when my office is closed, when my team is sick, or even while we’re sleeping and we need to be able to provide this service to them.”
After experimenting with various platforms, they found the solution they needed in Kommo CRM.
ISSA Eduinturkey’s journey: From local guidance to global reach
ISSA Eduinturkey promotes educational opportunities in Turkey and provides consulting and guidance to help young people from around the world pursue them.
The agency moved its operations entirely online about five years ago. Today, it helps students in 50 countries understand Turkey’s education system, explore universities, and navigate enrollment requirements.
As its reach grew, so did the need to support students beyond the team’s availability and working hours.
“Building a team that can provide service 24/7 in every language is very challenging.”
ISSA Eduinturkey had tried addressing this through various apps and platforms. But as communication channels multiplied, tracking student inquiries and maintaining a consistent standard of service became increasingly difficult.
The goal: Make quality guidance available in every language, at any hour
ISSA Eduinturkey wanted to do more than reply faster. It wanted every student to receive the same quality of service, regardless of their location, when they reached out, or which channel they used.
Dr. Dursun Aydın explains:
“We needed to be able to provide the fastest, most accurate guidance and counseling services at any time.”
That required a system that could bring WhatsApp, TikTok, Facebook, Instagram, and email together in one place and answer student questions automatically.
The Challenge: Meeting growing global demand without driving up costs
Handling inquiries from 50 countries through staff alone would have required a much larger operation.
Team members working in different languages, night shifts, messages requiring constant monitoring, and multiple platforms would all increase operational costs as the company grew.
Moreover, the problem wasn’t just the number of employees. The constant need for technical teams to set up and develop a new system was another dependency ISSA Eduinturkey wanted to avoid.
“I couldn’t be dependent on technical staff or a software engineer. Because if I became dependent on them, this wouldn’t work either.”
The agency needed a solution powerful enough to support its operations and flexible enough for its own team to manage.
It also needed a clearer way to make sense of its growing customer data. The information was there, but turning it into useful insights, spotting patterns, and making informed decisions remained difficult.
In Search of the Best Solution
ISSA Eduinturkey’s search led it to Kommo CRM.
The first clear advantage was having every communication channel in one place. The team could track student inquiries from WhatsApp, Instagram, Facebook, TikTok, and email through a single dashboard.
“I can find everything, from TikTok, Facebook, Instagram, WhatsApp, and my emails, all together on the platform. And I can track all of them from a single dashboard.”
However, the transformation Kommo brought to ISSA Eduinturkey went far beyond simply centralizing messages.
How Kommo transformed the way ISSA Eduinturkey does business
#1: Supporting students in 50 countries, in multiple languages, 24/7
With the Kommo AI agent, ISSA Eduinturkey can respond to students at any time of day.
The agency trained Kommo AI agent using its own information, services, and working practices. This allows it to provide guidance tailored to ISSA Eduinturkey’s counseling services, rather than generic answers.
“I’ll be able to serve these young people instantly, 24/7, in any language, anywhere in the world. I’ll be able to answer their questions at any time, in any language.”
Thanks to this setup, student communication is no longer dependent on office hours or whether a specific team member is online.
#2: Automated appointment scheduling with AI
Kommo AI agent also helps students take the next step: booking a consultation.
When a student asks to speak with an advisor, the agent checks the team’s availability, offers open time slots, and schedules the chosen appointment directly in the Kommo Calendar.
The system also assigns a task to the relevant advisor, so they know who they’ll be meeting and what the student wants to discuss.
This reduces the manual work between an initial conversation and a confirmed appointment, helping students book while they’re ready to move forward.
“Kommo AI agent checks our availability, suggests available time slots, and automatically schedules the meeting directly through the new Kommo calendar.”
#3: Bringing every conversation into one inbox
Students contact ISSA Eduinturkey in different ways. Some prefer WhatsApp; others reach out through Instagram or TikTok.
Kommo brings these conversations into a single inbox, reducing the need to switch between apps.
#4: Turning customer data into real value
Kommo gives ISSA Eduinturkey a central place to collect, organize, and analyze customer data from its communication channels.
With that information accessible in one system, the team can follow students’ progress and use analytics to monitor performance and make more informed decisions.
Dr. Dursun Aydın explains why collecting data is only part of the equation:
“I’d say that the data we have on our customers is a blessing, but only if you can use it with a platform like Kommo CRM. Otherwise, data you can’t use is a burden.”
As a result, ISSA Eduinturkey not only archives its data but also uses it to manage student communications and grow its business.
#5: Customization without needing a technical team
For ISSA Eduinturkey, being able to manage the system independently mattered just as much as automation.
In about two weeks, Dr. Dursun Aydın configured Kommo CRM himself to meet the needs of the agency’s student counseling services.
“I saw that with Kommo CRM, I could configure it on my own in two weeks and completely tailor it to the student, counseling, and guidance sectors.”
The agency also trained the Kommo AI agent according to its own knowledge base and customized how it responds to students.
“I don’t need a technical team at all.”
This gave ISSA Eduinturkey control over its setup, with the freedom to adapt its operations without relying on developers to modify or enhance the system.
Results: Global support with a small team
With Kommo, ISSA Eduinturkey can support students in 50 countries without the overhead of a large team. Kommo AI agent answers questions in multiple languages around the clock, while automation keeps bookings and tasks moving. Conversations stay in one inbox, and analytics turn customer data into insights that guide business decisions.
The agency also has the freedom to manage the system on its own. In just two weeks, Dr. Dursun Aydın tailored Kommo to its counseling services, giving the team control over how it works and more time to focus on the students it serves.
Dr. Dursun Aydın’s message to companies looking into the future is clear:
“If you want to grow and stay competitive in the future, you absolutely must embrace automation, artificial intelligence, and manage your data very effectively.”
Step into the future confidently with Kommo
ISSA Eduinturkey’s experience shows that it’s possible to streamline student communication, speed up scheduling processes, and derive greater value from customer data using Kommo CRM’s AI and automation tools. If you’d like to transform your business’s communication and consulting processes, reduce your team’s workload, and support your growth, try Kommo free for 14 days.
