CRM for Financial Consulting Firms

How King Invest Solutions achieved 50% annual revenue growth with Kommo

The goal

With regards to the company's goal, Richard says, “My mission is to create homeowners — many people are afraid, especially within my community. I'm African American and I want to help,” he continues, “I want to help people who don’t have the resources and don’t have access to information. I want to help them understand that they can do anything.”

“My mission is to create homeowners — many people are afraid, especially within my community. I'm African American and I want to help.”

Richard explains that since many people are afraid of what they don’t know and don’t understand, giving them confidence is one of the most important factors. “We provide them with confidence first because we believe that if you have the confidence, then it’s easy to provide the resources.”

“I want to help people who don’t have the resources and don’t have access to information. I want to help them understand that they can do anything.”

Although the company’s goal is to help create homeowners, they also help people to start businesses. Richard adds, “We’re trying to build up certain impoverished communities. We're looking at doing developments in Inglewood, California, certain areas that may be underprivileged and so forth.”

The challenge

When Richard’s business started to grow, tracking all clients via Google products became difficult. “I had a young lady come in and I paid her to organize my company” he explains, adding, “Although she told us about Google Sheets, Google calendar and so forth, we had a lot of paper documents, tons of files and things.” He explains, “I wanted to streamline the process more. I wanted to be able to have a handle on my clients. I wanted to increase my level of service.”

“I wanted to streamline the process more. I wanted to be able to have a handle on my clients. I wanted to increase my level of service.”

What was more challenging is keeping track of clients. “I realized that you drop the ball and you forget things. I could totally forget the client because right after I met them, I would meet someone else,” Richard explains.

In search for a CRM for financial consulting firms

One of Richard’s associates knew about Kommo and introduced it to the company. This is when Richard decided to take a look at a CRM for financial consulting firms. He shares his first impression: “When I saw amo, I’m like ‘wow’ I can pretty much mimic what I was trying to do with Google Sheets.” He adds, “I can have different pipelines in different stages within the pipeline. It was a way to be able to see things.”

“When I saw amo, I’m like ‘wow’ I can pretty much mimic what I was trying to do with Google Sheets... It was a way to be able to see things.”

Moreover, Richard acknowledges, “I was extremely blessed because I think I’ve had Kommo maybe for two or three years now.”

“I was extremely blessed because I think I've had Kommo maybe for two or three years now.”

How King Invest Solutions achieved 50% annual revenue growth with Kommo

#1 Acquiring leads via amoFORM

As in any business process, it all starts by acquiring leads. Richard explains that one way the company gets leads is by directing the majority of their clients to their website which has a form. “We have a form on our website, you click it and upload your information. It all goes right into your CRM as incoming leads.”

“We have a form on our website, you click it and upload your information. It all goes right into your CRM as incoming leads.”

He continues, “I like the fact that the client can just go to my website, plug in their information and then it appears in the CRM as incoming. Whatever comes up in the CRM — we see it coming.”

#2 Tracking process through several pipelines

Once the lead appears in Richard’s Kommo account as an incoming lead, he explains that they fill out the information needed for the client, including their goals. From there, the tracking process begins. The lead moves to the pipeline known as “Prospect.” At this stage, Richard explains that they do a consultation with them and identify what help the leads are looking for. This could be getting their credit review done or financial planning. Once it’s done, the leads are moved to the next pipeline which they call “Intake.”

The King Invest Solutions team

Richard clarifies, “Intake is when we’re onboarding the client and they’re providing us with whatever documentation is needed. If they need credit repair, if they're looking for FHA financing, whatever that is, we're making a request for the documents. So we're tracking that process through our Intake.” He adds, “with this CRM, I can track the process. It definitely makes it much more efficient and more streamlined. And I’m not even at the peak of efficiency yet.”

“With this CRM I can track the process. It definitely makes it much more efficient and more streamlined. And I’m not even at the peak of efficiency yet.”

Once they gather all the client's documents, they move from “Intake” to the “Credit” pipeline. “Once it’s through the end of the ‘Credit’ pipeline, we know automatically at that point that this person is ready for financing. Now we can move them to the FHA financing pipeline.” Richard continues, “Kommo is a good way to bring your leads and to track your leads. It has taken off a lot of the pressure for me.”

“Kommo is a good way to bring your leads and to track your leads. It has taken off a lot of the pressure for me.”

#3 Managing leads via different tags

Even more useful than pipelines Richard finds tags. By adding a tag to a lead, it gets even easier to manage leads in Kommo. He provides some examples: “If someone comes in as a prospect and they want credit and they're looking to get a home, I'll put a ‘credit’ or ‘FHA financing’ tag.” Richard explains, “I'm in the Intake pipeline right now. And I can look at any client and see in the tags everything they want to do.”

“... I can look at any client and see in the tags everything they want to do.”

The result

Although Richard acknowledges that he hasn’t utilized the majority of Kommo’s features yet and uses, as he explains, 5% of its capabilities, he has already achieved some incredible results. “In 2018, we had a growth revenue of $180,000 - 200,000 and last year it was $400,000. In 2020 we’re looking to add a million,” he says, revealing, “There is no way without this CRM I could think about bringing a million dollars in revenue. That’s our target for this year now.”

“There is no way without this CRM I could think about bringing a million dollars in revenue. That’s our target for this year now.”

A CRM for financial consulting firms couldn’t be more useful. Richard adds, “I’m not just saying it, Kommo is a great software and I would definitely recommend it to a lot of businesses.”

“I'm not just saying it, Kommo is a great software and I would definitely recommend it to a lot of businesses.”

Richard plans to use more of Kommo’s features. From now on, he will start automating his business process and using email templates. He has no doubt that by doing so, his revenue will increase even more with Kommo. “Next forecast? $5 million to $10 million revenue” he says.

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