Interview with Rodrigo Batista, CTO Benexia
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TL;DR
Benexia used Kommo AI agent to turn slow manual follow-up into a 24/7 sales engine, qualifying leads across WhatsApp, Instagram, and other channels, helping achieve zero unanswered leads, 67% sales growth, 10% more closings in the first month, and 20 hours saved weekly.
From manual follow-up to a sales engine that never sleeps
Every real estate lead is time-sensitive. A prospect browsing properties won't wait for a reply; they'll move on to whoever responds first.
Benexia, a Brazilian sales automation agency, kept encountering this problem with every client they worked with. Companies are spending real money on paid traffic, but losing leads because no one was fast enough to respond.
The solution was Kommo AI agent. As an official Kommo Partner, Benexia implemented it for their clients and for themselves.
As Rodrigo Batista, CTO of Benexia, puts it:
“We were losing leads not because of a lack of interest, but because of a lack of speed. A lead that doesn't get a response in the first few minutes is a lead that goes to a competitor.”
That shift in thinking changed everything — for Benexia and for every business they work with.
Rodrigo Batista, CTO of Benexia
From Paraná to Portugal: the Benexia story ✨
Benexia was built around a single idea: that companies lose more sales to slow processes than to bad products.
Benexia specializes in structuring the commercial side of businesses through AI-powered automation and training. Since 2024, that work has been built entirely on Kommo, for both Benexia's internal operations and for every client Benexia serves.
The business is 100% remote, with team members spread across Paraná and Santa Catarina.
“Kommo CRM helps us serve clients throughout Brazil, as well as clients in the United States, Belgium, Portugal, and Argentina.” — Rodrigo Batista, CTO, Benexia
That reach is only possible because Benexia's own sales operation runs on the same AI-powered infrastructure they build for their clients. When they recommend Kommo AI agent, they do so based on firsthand experience.
The goal: Make sure no lead goes unanswered
From the start, Benexia's mission has been clear: to help businesses respond faster, follow up smarter, and close more deals, without growing their headcount.
Benexia’s main goal: help businesses respond faster, follow up smarter, and close more deals
To do that, they needed a platform built for real conversations, not just contact management.
“We chose Kommo because it's a CRM designed for real conversations and uncomplicated automation.” — Rodrigo Batista, CTO, Benexia
Kommo AI agent became the centerpiece of that approach, the tool that makes it possible to guarantee an immediate response to every lead, on every channel, at any hour.
The challenge: Losing high-intent leads
Before implementing the Kommo AI agent, Benexia’s clients shared a familiar set of problems. One clear example was a real estate developer managing multiple property projects across Brazil.
The difficulties were concrete: response times stretched to three hours or more, there was no coverage outside business hours, and Instagram DMs, a channel the team hadn't fully prioritized, were going unanswered for days.
A lead generated by a paid campaign on Friday evening would sit cold until Monday morning.
No cold lead, ever: Benexia’s main challenge
The team wasn't the problem. The process was. And that's exactly what Benexia set out to fix.
Looking for the best fit solution
What the team needed was a system that could guarantee an immediate, intelligent response to every inquiry across every channel, at any hour, and keep moving leads forward without human intervention at every step.
Kommo was the CRM that fit Benexia’s needs
Kommo AI agent to the rescue
With Kommo AI agent, they found the solution. A tool that lets them:
- Reply to every inquiry within seconds across WhatsApp, Instagram, and other channels.
- Train the agent on real business documents like brochures, pricing sheets, FAQs without code or complex setup.
- Automatically move leads through the pipeline while enriching each lead card with conversation data.
- Detect cold conversations and proactively re-engage leads before they go dark.
- Free the sales team to focus entirely on closing deals at the bottom of the funnel.
“Kommo AI agent responds to all leads, even outside business hours. We went from 3-hour response times to 5 seconds.” — Rodrigo Batista, CTO, Benexia
With this infrastructure running in the background, Benexia could guarantee that no lead would go unanswered and replicate the same model for every client.
How Benexia used Kommo AI agent to close the gap
For Benexia, implementing the Kommo AI agent transformed the way their clients managed every incoming conversation. What used to be a manual, inconsistent process became a system that runs itself.
“Each conversation converts into action, the agent doesn't just answer, it moves the lead forward.” — Rodrigo Batista, CTO, Benexia
#1: Respond to every lead instantly, on every channel
The first change was immediate. Kommo AI agent answers every inquiry the moment it arrives, whether it's a WhatsApp message at 9 a.m. or an Instagram DM at midnight during a property launch.
For the real estate client, leads asking about availability, pricing, or security now get an accurate, detailed answer with Kommo AI agent before a human rep ever opens the platform.
“The rate of unanswered leads dropped to zero — from paid traffic, WhatsApp conversations, even Instagram direct messages that we previously didn't pay much attention to.” — Rodrigo Batista, CTO, Benexia.
#2: Set up Kommo AI agent without code or complexity
One of the key things Benexia communicates to every new client is how fast Kommo AI agent can be operational. No developers, no complex integrations, no months of onboarding.
“What previously required around 30 hours of configuration work can now be done in minutes, with no code and no complex processes. You load your documents, and Kommo AI agent learns from your real business.” — Rodrigo Batista, CTO, Benexia
Once deployed, the agent continues to learn from real conversations, adapting to the business's personality over time.
Tracking every metric made easy with Kommo
Read our guide about how to level up your conversations with the Kommo AI agent
Benexia scaled their business with AI and Kommo
The results: a 67% increase in sales and zero unanswered leads
With Kommo AI agent, Benexia's clients transformed the way they handle sales conversations. What used to be a fragmented, manual process is now a system where every lead gets attention and every conversation moves forward.
This freed up commercial teams to focus on what matters most: closing deals at the bottom of the funnel.
1. 67% growth in sales
Benexia achieved significant sales growth across client implementations over the past year, driven by the speed and consistency of AI-powered responses from the first point of contact.
“It's not just automation — it's the engine that drove our sales up 67% in the last year, proving that an immediate response is the key to success.”
2. 10% increase in deal closings in the first month
A direct result of faster response times on Instagram and WhatsApp, where most leads enter the funnel.
“Our clients achieved a 10% increase in deal closings in just one month, thanks to guaranteed speed from the very first contact on Instagram or WhatsApp — acting as an elite SDR.”
3. 20 hours saved per week per commercial team
Kommo AI agent filters and qualifies leads before passing them to human reps — so salespeople spend their time closing, not answering repetitive questions.
“Kommo AI agent saves commercial teams 20 hours a week by filtering and delivering better leads — so salespeople can focus exclusively on the bottom of the funnel: closing deals.”
4. Zero unanswered leads
Every inquiry, from every channel, gets an immediate response. Including on Instagram, which previously had the lowest response rate of any channel.
“From paid traffic, WhatsApp conversations, even Instagram direct messages that we previously didn't pay much attention to — the rate of unanswered leads dropped to zero. Every inquiry gets an immediate response.”
Benexia never stops with the help of Kommo
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