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From scattered conversations to 16% sales growth
King Papa, an artisanal burger joint based in Cali, Colombia, faced a challenge common to growing businesses: its digital operations were overflowing. Between social media, WhatsApp, and its website, customer service had become chaotic and inefficient.
The solution came with Kommo. By implementing Kommo, King Papa centralized every service channel, automated replies with bots, and followed up with every customer.
In just one month, implementing Kommo delivered concrete results:
📈 A 16% increase in sales compared to the previous year
💬 Faster service, effective follow-up, and happier customers
📲 A scalable, professional system that never lost its artisanal touch
King Papa. Calí, Colombia
From a home kitchen to a fast-growing burger brand
Three and a half years ago, King Papa started as a home-based venture focused on burgers made with fresh ingredients and personal service. Product quality and a strong reputation on social media fueled its growth.
But that same growth brought new challenges. Messages came in through multiple channels, the team couldn't keep up, and there was no way to follow up after each order.
“It was chaotic. One person handled social media, another WhatsApp, and another the website. Nothing was connected.” — Miguel Ángel Arroyo
The chaos grew right along with the orders. Sales opportunities were lost because replies didn't come in time. Worse still, they had no idea what happened to the customer after the order. Without data or follow-up, there was no way to improve the experience.
Kommo helped King Papa grow.
The challenge: Messages out of control, opportunities lost
As King Papa grew, customer messages poured in through social media, WhatsApp, its website, and phone calls. With no centralized system, each channel was managed by a different person on a different schedule. The result was disconnected communication, duplicated work, and valuable customer information slipping through the cracks.
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📉 No customer tracking after the order: Once an order was delivered, the conversation ended. King Papa had no way to collect feedback, measure satisfaction, or encourage customers to order again.
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⏱️ Slow, disorganized responses: Without automation, messages piled up and customers sometimes waited hours or even days for a response. This affected the customer experience and put more pressure on the team.
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📲 Missed sales opportunities from a lack of follow-up: Hot leads coming in through social media or forms often went unanswered in time, or fell into limbo with no clear owner or assigned process.
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⚠️ Disconnected channels, duplicated effort: Customers often switched from WhatsApp to Instagram when they didn’t receive a response. This created duplicate conversations, increased the team’s workload, and led to inconsistent service.
The lack of structure didn't just affect customer service; it hurt team morale too. The daily workload became unsustainable and inefficient, especially during high-demand moments like weekends or promotions, and the need for a CRM for fast food restaurants became impossible to ignore.
Kommo bringed more structure to King Papa
The solution: Kommo, a CRM built for fast food restaurants
King Papa's team knew they needed more than just organization; they needed a tool that was adaptable, easy to use, and would let them keep growing without sacrificing service quality.
That's when they found Kommo, a CRM for fast food restaurants that let them:
- Centralize every channel into a single inbox
- Automate first contact with no-code bots
- Build follow-up flows for each type of customer
- Segment data to better understand their audience
“What we needed most was a way to follow up with customers, connect every channel, and gain deeper insights into each one.” — Miguel Ángel Arroyo
Tapping into Kommo's power to grow the business
How King Papa streamlined its operations and increased sales by 16% with Kommo
Here's how King Papa tapped into the full potential of Kommo's CRM for fast food restaurants.
Step #1: Bringing every channel into one inbox
King Papa brought WhatsApp, Instagram, and website messages into Kommo’s unified inbox, eliminating the need to manage each channel separately.
Instead of switching between devices and platforms, the entire team could access every conversation in one place. This reduced confusion and delays, improved collaboration, and helped the team respond faster without missing sales opportunities.
“The first thing we did was centralize everything. From there, everything moved incredibly fast.” — Miguel Ángel Arroyo
Step #2: Automating service with Salesbot
With Kommo’s Salesbot, King Papa automated initial responses to orders, questions, and complaints even outside business hours.
Customers received instant replies regardless of the time or channel, while inquiries were automatically routed to the right team. This reduced the team’s workload, improved internal efficiency, and ensured no message went unanswered.
“Kommo supports you with whatever your business needs. We started with the bot, and it immediately took a huge amount of repetitive work off our hands.” — Miguel Ángel Arroyo
Step #3: Automating post-sale follow-up
Before Kommo, customer communication ended once an order was delivered. Now, King Papa automatically follows up after each order to measure satisfaction and collect valuable feedback.
The team can act on these insights to resolve issues, strengthen customer relationships, and continuously improve the experience.
“Before, we had no insight into the delivery experience. Now we can ask customers how it went and address any issues immediately.” — Miguel Ángel Arroyo
Tip: Here's how to set up follow-up with Kommo.
Implementing Kommo has never been this simple
Faster service, stronger sales, and happier customers
With Kommo, a CRM built for fast food restaurants, King Papa professionalized its digital customer service without losing the personal touch behind its brand.
Clear processes, real-time customer data, and easy-to-use tools helped the team work more efficiently while preserving the experience customers valued.
- 16% sales growth in just one month
Faster responses and consistent follow-up helped King Papa convert more inquiries into orders. In its first month with Kommo, sales increased by 16% compared to the same period the previous year.
“Our delivery orders grew by 16% compared to last year. That confirmed we were on the right track.”
- All customer conversations in one inbox
Bringing every channel into one unified inbox reduced errors, response times, and the team’s workload. Now, everyone can access the right conversation and customer information whenever they need it.
“Before, it was impossible to know who had spoken with a customer. Now, every interaction is clearly recorded.”
- Automation of key processes
From sorting messages to responding outside business hours, Kommo’s bots handled repetitive tasks automatically. This gave the team more time to focus on what mattered most: great food and a better customer experience.
“The bot took a ton of work off our hands. Now we can focus on making even better burgers.”
- Meaningful follow-up and customer segmentation
Every contact now leaves a valuable record. The team can spot behavior patterns, identify repeat customers, measure satisfaction, and fine-tune their marketing campaigns by specific segments.
“Kommo helps us understand what customers want and how they behave—insights we simply didn’t have before.”
- Full management from the mobile app, anywhere
King Papa's team doesn't need to be at a desk to monitor operations. With Kommo's mobile app, they can reply to messages, check metrics, and make adjustments from anywhere — even in the middle of the kitchen.
“Kommo has so many tools. It was just a matter of figuring out which ones we needed, and within a month everything got better.” — Miguel Ángel Arroyo
Ready to connect a CRM for fast food restaurants?
Setup isn't difficult, but if it feels intimidating, reach out to one of our amazing Kommo partners — they're ready and waiting to help your team start using a CRM for fast food restaurants today.
✅ With Kommo, you can increase sales through innovative messaging tools, automate your sales and marketing processes, and build lasting customer loyalty.
