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Quick backstory
A few years ago, GORO launched with a bold vision: making property investment accessible to everyone. Through a crowdfunding model, anyone can start investing with as little as Rp10,000. The platform connects everyday people with property opportunities in Jakarta, Bali, and even Vietnam.
Andryan Gouw, Co-Founder & Chief Growth Officer GORO
However, behind that rapid growth, GORO faced a serious challenge: an influx of leads it couldn't keep up with.
“As the number of leads grew, it naturally became harder for us to handle every incoming lead at the same time.”
Andryan Gouw, Co-Founder & CGO of GORO
With more than 40 teams across different departments, converting potential investors couldn't rely on manual effort alone anymore. They needed a capable system, and Kommo was the answer.
CRM for real estate: GORO's solution for scaling
GORO knew that growth demands structure. With hundreds of leads coming in every day, manual follow-up wasn't just inefficient; it was costing them opportunities.
The challenges GORO faced:
- Lead data scattered across multiple platforms
- Slow response times
- Potential investors going unidentified
- Sales team overwhelmed trying to divide up leads
As Andryan put it,
“With Kommo, we've been able to acquire more customers. In the past, acquiring customers meant putting many sales agents on it, and that's not scalable when you've got so many leads coming in at once. Kommo lets us completely automate that process.”
Using Kommo, GORO can now:
- Automatically distribute leads to agents based on pipeline stage
- Use a salesbot to handle common questions
- Filter and segment prospective investors by profile
- Track and measure team performance in real time
Digital transformation: GORO automates 80% of its lead acquisition process
Step #1: Centralizing every communication channel
Access your pipeline easily and smoothly in Kommo.
Leads from WhatsApp, Instagram, and landing pages now land in a single omnichannel Kommo inbox. This puts an end to scattered messages and keeps every investor's communication history recorded clearly.
“Once we discovered the salesbot feature in Kommo, we started using it extensively because it made our day-to-day flow so much easier,” Andryan said.
Note: Read about our unified inbox here.
Step #2: Automating onboarding flows with Kommo Salesbot
When a prospective investor sends a message, Kommo Salesbot jumps in right away, greets them, asks about their needs, and filters out the type of property they're looking for. This saves time and makes sure leads end up on the right track.
“When we first started GORO, we realized that customer interaction was the most important thing. If we took too long to respond or were slow, customers would naturally lose patience and drop out of the conversation. So we used Kommo to automate our response to every inquiry coming into GORO.”
Step #3: More personal follow-up and customer outreach
A GORO employee accessing the chat page in Kommo.
With Kommo's pipeline, every lead can be tracked stage by stage: from inquiry, to qualification, to fund transfer. Every status change gets logged and can be acted on right away.
“We use Kommo to automate every incoming lead and qualify each one based on the customer's profile and where they currently are in the process.”
The Result? 70% increased efficiency and exponential growth
GORO's two founders, Robert Hoving and Andryan Gouw.
With Kommo CRM, GORO managed to:
- Boost lead acquisition efficiency by 70%
- Handle more leads with the same team
- Speed up investor validation and onboarding
- Deliver a more professional user experience
If your business is still juggling multiple chats and spreadsheets to manage investors, it might be time for a change. Like GORO, with Kommo you can:
- Manage more leads
- Automate communication and processes
- Get insight into your team's performance
- Improve the customer experience
