Interview with Vladimir Shok, Regional Sales Marketing Manager at MC17
Implementing a CRM for realtors helped MC17 switch to the digital world, allowing the company to work with more leads online and boost efficiency.
Vladimir Shok is the Regional Sales Marketing Manager at MC17 — a real estate company that specializes in sales of investment properties in one of Thailand’s largest islands — Phuket.
Vladimir says that real estate work in Thailand can have many complications: “The first difficulty is the language barrier — all local names, areas and even the administrative structure of the country and provinces can hardly be understood by a foreigner,” he says and continues, “Also, it can be hard to find a location because many existing properties have similar names.”
? MC17 MC17 is a Real Estate company specialized in sales of investment properties in Phuket island. Learn more about MC17>
Vladimir explains that in Phuket, searching for the property without the help of a real estate company can be challenging: “Looking for a property in Phuket by yourself is quite challenging even for us, the agents who have been working here for several years.”
“Looking for a property in Phuket by yourself is quite challenging even for us, the agents who have been working here for several years.”
Getting hit by the pandemic
Due to the pandemic, which continues to spread globally, the business model for MC17 has changed. Before these big changes, the company’s sales cycle was short, “We used to close sales quite fast,” Vladimir says. Plus, the team used to work with clients who were in Thailand at the time. It was much easier to get them on site, show them the property, and thus win a sale.
The MC17 team
Vladimir says, “We didn’t even have the mindset to start working online with potential customers.” However, because of the current situation, MC17 had to close several of its sales offices and move all their work online.
“We didn’t even have the mindset to start working online with potential customers.”
Moving to a digital platform
It has become pretty clear that the only way companies can adapt to a sporadic change is obvious — going digital. Vladimir explains, “Before we had a completely different scenario, after the initial contact, our main goal was to take the customer on tour, to the property,” he says, “Why? Because you can’t sell real estate without showing it.”
“Before we had a completely different scenario… Our main goal was to take the customer on tour, to the property.”
Today MC17 has the same goal, but a different way of achieving it: taking the client on an online tour. “For online tours, we set up a conference in Zoom or a video call on WhatsApp — whatever is more convenient for customers. One of our agents goes to the property and shows it via video.”
The pandemic has left MC17 with no choice but to do, as he adds, online marketing and switch to online platforms. “Now, we do mostly online marketing and we use online platforms,” Vladimir says.
“Now, we do mostly online marketing and we use online platforms.”
In search of a CRM for realtors
Having more and more customers coming from online sources, the information in different documents and spreadsheets started getting mixed up. Vladimir says, “It was so easy to get lost. It was so easy to forget something.”When joining the MC17 team, the first thing that Vladimir wanted to do was to organize everything. Having experience with Zoho CRM — a CRM for realtors in his previous job, he realized it was much easier to stay organized and work with Kommo instead. He gives two reasons for this:
1The team meeting
“It was so easy to get lost. It was so easy to forget something.”
Increasing work efficiency with a CRM for realtors
Increasing the number of pipelines
Although MC17 has only one pipeline — an illustration of different stages that the lead goes through before becoming a customer in Kommo, they are planning to add more to separate different customers. “Since we work online now, we’re working with more people than before,” he explains, adding, “Without a CRM for realtors, such as Kommo, we wouldn’t manage all our online inquiries. Everything would get lost pretty fast.”
“Without a CRM for realtors, such as Kommo, we wouldn’t manage all our online inquiries. Everything would get lost pretty fast.”
Since MC17 now works almost exclusively online, more leads have started coming in from all over the world. For this reason, the company decided to place an engagement button on their website. The engagement button is one of the easiest ways for website visitors to connect with MC17 via chat.
The engagement button
The visitor clicks on the chat button and chooses a messenger to chat with the company. What’s even more convenient is the fact that the full conversation history gets stored in Kommo. MC17 connected the following messaging apps:
Another online tool that MC17 added via WordPress in Kommo is the webform. Webforms are lead capture sources. All leads coming from the webform go straight to the pipeline in Kommo. Without any coding skills, Vladimir created a form and inserted it on their website. “We created webforms and it made our life much easier,” he says.
“We created webforms and it made our life much easier.”
According to Vladimir, after implementing Kommo — a CRM that perfectly suits realtors — the company has completely switched to the digital world. Not only have they managed to work with more people online, but the team also started following up leads on time, which has boosted effectiveness. “We can now work with more customers online, we don’t lose information anymore, we follow up leads on time and have increased our efficiency,” Vladimir says.
“We can now work with more customers online, we don’t lose information anymore, we follow up leads on time and have increased our efficiency.”
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