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Implementing a CRM for realtors helped MC17 switch to the digital world, allowing the company to work with more leads online and boost efficiency.
Vladimir Shok is the Regional Sales Marketing Manager at MC17 — a real estate company that specializes in sales of investment properties in one of Thailand’s largest islands — Phuket.
Vladimir says that real estate work in Thailand can have many complications: “The first difficulty is the language barrier — all local names, areas and even the administrative structure of the country and provinces can hardly be understood by a foreigner,” he says and continues, “Also, it can be hard to find a location because many existing properties have similar names.”
? MC17 MC17 is a Real Estate company specialized in sales of investment properties in Phuket island. Learn more about MC17 >
Vladimir explains that in Phuket, searching for the property without the help of a real estate company can be challenging: “Looking for a property in Phuket by yourself is quite challenging even for us, the agents who have been working here for several years.”
“Looking for a property in Phuket by yourself is quite challenging even for us, the agents who have been working here for several years.”
Due to the pandemic, which continues to spread globally, the business model for MC17 has changed. Before these big changes, the company’s sales cycle was short, “We used to close sales quite fast,” Vladimir says. Plus, the team used to work with clients who were in Thailand at the time. It was much easier to get them on site, show them the property, and thus win a sale.
The MC17 team
Vladimir says, “We didn’t even have the mindset to start working online with potential customers.” However, because of the current situation, MC17 had to close several of its sales offices and move all their work online.
“We didn’t even have the mindset to start working online with potential customers.”
It has become pretty clear that the only way companies can adapt to a sporadic change is obvious — going digital. Vladimir explains, “Before we had a completely different scenario, after the initial contact, our main goal was to take the customer on tour, to the property,” he says, “Why? Because you can’t sell real estate without showing it.”
“Before we had a completely different scenario… Our main goal was to take the customer on tour, to the property.”
Today MC17 has the same goal, but a different way of achieving it: taking the client on an online tour. “For online tours, we set up a conference in Zoom or a video call on WhatsApp — whatever is more convenient for customers. One of our agents goes to the property and shows it via video.”
The pandemic has left MC17 with no choice but to do, as he adds, online marketing and switch to online platforms. “Now, we do mostly online marketing and we use online platforms,” Vladimir says.
“Now, we do mostly online marketing and we use online platforms.”
The team meeting
“It was so easy to get lost. It was so easy to forget something.”
“Without a CRM for realtors, such as Kommo, we wouldn’t manage all our online inquiries. Everything would get lost pretty fast.”
The engagement buttonThe visitor clicks on the chat button and chooses a messenger to chat with the company. What’s even more convenient is the fact that the full conversation history gets stored in Kommo. MC17 connected the following messaging apps:
“We created webforms and it made our life much easier.”
“We can now work with more customers online, we don’t lose information anymore, we follow up leads on time and have increased our efficiency.”