What is a WhatsApp Catalog & how does it work with Kommo?

A WhatsApp Catalog is a digital storefront inside your WhatsApp Business account. It lets businesses display products or services with photos, descriptions, prices, and links, so customers can browse and ask about items without leaving the conversation.

Not all WhatsApp catalogs work the same way. Before connecting one to a CRM like Kommo, know the difference:

A WhatsApp Business app catalog is a simple, self-contained feature great for small local businesses; however, the WhatsApp catalog connected to a WhatsApp Business Account (WABA) is a more powerful setup that unlocks integrations with CRM platforms like Kommo.

WhatsApp catalogs are useful for a wide range of businesses. Here are some of the most common use cases:

• E-commerce and online stores that want to skip the website redirect.
• Retail businesses that share inventory directly in chat.
• Service-based businesses (agencies, clinics, salons) showcasing packages.
• Restaurants and food businesses that share menus inside WhatsApp.
• Wholesale and B2B businesses that manage inquiries at scale.

If your business sells something and your customers already reach out to you on WhatsApp, the WhatsApp Catalog feature is built for you.

A WhatsApp catalog shortens the path from “I'm interested” to “I'll take it”. Here is why it matters:

1. Fewer steps to purchase: No redirects, no abandoned carts from switching apps.
2. Faster responses: Your team or AI agent can reference items directly instead of retyping descriptions.
3. A more professional storefront: Signals credibility against larger competitors.
4. Higher engagement: Customers stay in-chat longer and ask more follow-up questions.
5. Easier sharing: Customers can forward your catalog or products to friends at zero cost.

Every redirect, whether to a website or a separate price list, is a chance for a customer to lose interest. A WhatsApp catalog eliminates that friction, and here are the numbers to back it up:

• 83% of potential customers engage with WhatsApp catalogs, and 75% of those go on to purchase.
• WhatsApp campaigns convert at 45–60%, versus 2–5% for email and SMS.
• WhatsApp campaigns linked to product catalogs reported 3× higher conversion rates for orders within 24 hours compared to the usual approach.
• 66% of users have purchased after chatting with a brand on WhatsApp.

Combined with a CRM like Kommo, every catalog inquiry lands in your pipeline as a lead, ready for follow-up, automation, or handoff to your sales team.

Connecting your WhatsApp catalog to Kommo is just the start. Here's the sales infrastructure it plugs into:

• Every WhatsApp message, including catalog inquiries, lands in a unified inbox where all your channels live.
• When a customer starts a new conversation, Kommo automatically creates a lead card.
• Your team can view the full chat history, assign leads, and move deals across the pipeline.

This means a customer browsing your WhatsApp product catalog and asking about a specific item gets routed into your CRM instantly, ready for your team to close.

Before you can set up a WhatsApp Catalog and connect it to Kommo, make sure you have:

1. A Meta Business Suite account
2. A WhatsApp Business Account (WABA) linked to that business portfolio
3. A catalog created in Meta Commerce Manager and linked to your WABA
4. That same WABA connected to Kommo through the WhatsApp Business integration

The process happens entirely inside Meta Business Suite. Here is a step-by-step overview:

1. Go to Settings in Meta Business Suite.

1. Click Data sources → Catalogs.

1. Click Add → Create a new catalog.

1. Fill in the basic details

1. Optionally connect tracking (Meta pixels or app SDKs)

1. Choose how to add products: data feed, social media, or manually (minimum 5 products to use the catalog).

Once created, go to Commerce Manager to manage products and link the catalog to your WABA.

The WhatsApp Business app includes a basic catalog for up to 500 items, managed from your business profile. It cannot be connected to a CRM and has no migration path to the Meta Commerce Manager catalog. To use your catalog as part of a broader sales and automation system, set it up through Meta Business Suite and a WABA instead.

Before connecting, confirm the following conditions:

• ✅ A catalog exists in Meta Commerce Manager and is linked to a WABA
• ✅ That same WABA is connected to your Kommo account
• ✅ Your account is not a Coexistence (Coex) account

If any of these conditions are missing, the catalog option will not be available.

Follow these steps to connect your WhatsApp catalog in Kommo:

1. Go to WhatsApp Business and connect a WABA account.

1. Click the Catalogs tab

1. Click Continue with Facebook

1. Select your business portfolio → Continue

1. Select the catalog → Continue

1. Review the connection details → click Save

1. A confirmation screen appears → click Got it

1. Click Connect

And done! A confirmation modal confirms the catalog is connected. From there, you can manage your connected catalogs from the modal window.

From WhatsApp Business → Catalogs, you can:

• Sync the catalog after making changes in Meta (catalogs can't be edited directly in Kommo)
• View the product list: Synced products appear under Lists → Products
• Replace the catalog: Connecting a new one removes the previous catalog and its products
• Delete the catalog (not possible mid-sync)

Once connected, you can send products in three formats: the full catalog, a custom product set (up to 30 products in one section), or a single product, all through a chat, a Salesbot flow, or a broadcast.

Combining WhatsApp with the Kommo AI agent means you don't have to manually follow up on every inquiry. With the Kommo AI agent, automate inquiries, answer text and voice messages, recommend products, and close sales 24/7 in every language your customers speak!

Here are three simple ways Kommo simplifies your workload:

1. Auto-reply to catalog inquiries: instant answers on pricing, availability, or order links

1. Move leads through your pipeline automatically: a catalog inquiry can trigger a move to a “Product Inquiry” stage.

1. Follow up with customers who didn't convert: re-engage browsers who didn't complete a purchase.

A WhatsApp Catalog gives your business a storefront inside the world's most popular messaging app. But a catalog on its own only shows products — what converts views into sales is what happens in the conversation after.

With Kommo, every catalog inquiry becomes a trackable lead, every follow-up can be automated, and your team manages every WhatsApp conversation from one organized pipeline.

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