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Adopting a CRM for logistics helped Marinetrans boost their yearly revenue, track their prospects faster, and increase work efficiency.
Founded almost three decades ago, Marinetrans is a company that does logistics for the marine industry. Marinetrans already has 22 warehouses, 9 offices in three continents and 2,000 port alliances around the world.
? Marinetrans are market leaders in marine logistics and forwarding of ship spares. Find out more about Marinetrans >
Marius Heyerdahl — the European Sales Manager says, “We have a little niche inside the shipping market where we do the logistics of ship spares.”
He explains, “The customer asks us to pick up their spares in any part of the world. We take spares into our warehouses and then we store it for as long as they need. Once the customer gives us the thumbs up to ship it, we do that with the documentation, air freight or sea freight or whatever that may be.”
“We have a little niche inside the shipping market where we do the logistics of ship spares.”
“When I came here six years ago, the only kind of CRM system I was given was a spreadsheet with all the clients… I got sick of it.”When Marius stumbled across Kommo, he recalls, “My first impression was that Kommo is easy to handle, easy to put in new clients and track them. I was looking for a solution that would allow me to place all my notes, prospects and clients in one place online.” Marius adds, “At the same time, I wanted this information to be accessible to my Managing Director so that he could see what I’m working on.”
“My first impression was that Kommo is easy to handle, easy to put in new clients and track them.”“I definitely saw a potential in Kommo that could bring sales on a global scale,” he says.
“I definitely saw a potential in Kommo that could bring sales on a global scale.”
“I travel a lot and attend many exhibitions. I meet all kinds of people and at the end of the day, I end up with a bag of business cards.”However, instead of inserting everything manually into a CRM, Kommo gives you the option to digitize new leads, contacts and companies. Indeed, Marius highlights, “The business card scanner in Kommo is a very easy tool to create leads.”
“The business card scanner in Kommo is a very easy tool to create leads.”With a snap of a picture, Kommo automatically recognizes the information on a business card and imports it to the account. “It’s better just to take a picture with the app — Kommo attaches all the information to existing clients that we can start working with.”
“It’s better just to take a picture with the app — Kommo attaches all the information to contacts that we can start working with.”
“With Kommo, our average sales revenue increased by 10%. This is good growth, especially for our business. It’s healthy growth.”He adds, “Since I started using Kommo, sales have been going up every year. It definitely makes our business more efficient and gets me back on track with my prospects.”