Let’s suppose you’re looking to buy an apartment. A friend of yours told you about this recommended real estate agency that did a great job for them, and you’re interested in knowing more. They had a representative contact you and now you definitely want to meet with them in person and talk about how to make a purchase.
And, by the way, if we’re going to do this, let’s give you a good name, Booker.
The first step is to go to their website and book an appointment. This sounds boring, right? Hold on just a minute, that’s where video bots come in and change the way we think of appointments. Once you’re on the website, you start chatting with a chatbot and receive a personalized video from the representative you spoke with on the phone.
The smiling face in the video tells you the following:
“Hi, Booker! I’m your dedicated real estate agent. I know you wanted to set up a meeting, so please go ahead and set the time that works for you. The time and date options are below this video.”
So, you’re thinking, “oh, wow, they even made a video for me. Okay, sounds good.”
Just like the agent said, you find the date and time options below the video. They’re presented as buttons - just like the way chatbots do it - so you quickly set up the date and time. The interaction is clear and to-the-point (chatbot UX is critical).
Done. The only thing left is to meet and talk. No need to call anyone to negotiate a time that works for everyone.
That worked well, right? Plus it was super personalized and relevant, so you feel like that agency has given you the attention you deserve. Undoubtedly, a video bot plays a critical role here because it collects your input and creates that feeling of personalized service.
And we know it very well that personalization works.
“Not only does it help you to sell more, but it also builds brand loyalty and improves customer relationships,” says Glenda Morrison, a digital marketer from Pick Writers. “ Traditionally, personalization is associated with CRM where businesses interact with customers in a way they thought was relevant to them, but new tools like chatbots surely have taken personalization to the next level.”
Regardless of the way you choose to interact with your target audience, personalizing communication is a must. In fact, 74 percent of digital marketers say that personalization had either “strong” or “extreme” impact on advancing relationships with customers.
So, to summarize the above scenario with a real estate agency, this video bot can:
- Accelerate the buyer’s journey
- Make a great impression on the customer
- Personalize the service
Automate sales by delivering a relevant message in a contextually relevant timeframe based on the customer’s previous interaction with the business