Kommo vs. ManyChat: Which is right for you?

March 29, 2024

11 min.

In recent years, automation technologies like chatbots and CRM platforms have increased unsurprisingly and gained more notoriety.

Such technologies simplify the work process and allow businesses to connect with their clients faster and more effectively.

Today, we'll compare Kommo and ManyChat, noting their similarities and differences.

Kommo vs. ManyChat: Overview

Before comparing Kommo and ManyChat, let's review their basics.

Kommo & ManyChat homepage

What is Kommo?

Kommo is a leading Messenger-based CRM that integrates emails, mobile messaging, and chat apps in one place to simplify client interactions, improve customer experience, and drive revenue.

Kommo onboarding

What is ManyChat?

ManyChat is a cloud-based chatbot. It helps businesses create WhatsApp, Facebook Messenger, and Instagram chatbots.

ManyChat onboarding

>>>

Swipe

>>>
Platform
Kommo
ManyChat
Starting Price
$15 per user/month
$15 per user/month
Maximum Users
Uncapped
Uncapped
Daily Active Users (DAUs)*
2,500 Active users per month
from 500 active users
Communication Channels
Instagram, WhatsApp, Facebook, Viber, Telegram, Skype, WeChat, Apple chat, SMS, phone & email
Facebook, Instagram, WhatsApp, Telegram, email, and SMS
Functionality
Omnichannel inbox, built-in chatbot editor, visual digital pipeline, task management system, broadcasting
Broadcasting, AI assistant, built-in chatbot builder

Kommo vs. ManyChat: Understanding the differences

Let's delve into the main differences between the two platforms.

1. CRM features

Kommo offers all the CRM features you need to run your business. It is tailored in functionality to meet the diverse needs of businesses in all industries and sizes.

📌Kommo offers all the CRM features you need to run your business.

ManyChat, on the other hand, needs a full CRM solution. ManyChat users must consider third-party SAAS providers to add CRM features to the platform.

This platform, however, lets you integrate chatbots and use AI assistants in conversations with clients and allows quick connections with potential clients across various social platforms to ensure a personalized experience.

2. Sales pipeline

Kommo has a customizable sales pipeline to help businesses track tasks, organize their clients, and keep them moving forward without breaking a sweat.

Kommo’s sales pipeline

Kommo allows you to create up to 50 personalized pipelines that work independently or feed into each other.

Kommo’s pipeline view & data filtering

In Kommo, you can also choose a view that works best for you:

  1. The pipeline view helps you focus on the overall process.
  2. The list view is perfect for digging into your data.

Kommo also offers many options to filter your data. You can save your most-used filter settings to get the information you need when you want it.

ManyChat doesn't have a sales pipeline because the platform mostly automates conversations and uses third-party CRM tools.

3. Customization

Only in Kommo you can customize such features as sales pipelines, automations, profile information, dashboard, leads, and left menu bar.

Kommo vs. ManyChat: Integrations

Integrations are one of the best options to upgrade your account on any platform. They enable you to connect to various third-party platforms and services, including marketing and automation systems, productivity tools, and payment methods.

To help you understand it better, we've created a table comparing the integrations offered by Kommo and ManyChat.

>>>

Swipe

>>>
Integration Category
Kommo
ManyChat
Messaging Apps
Facebook Messenger, WhatsApp, Instagram, Telegram, LiveChat, Zoom, Skype, Viber, iMessage, WeChat, SMS, phone, email, Google Business Messenger, SnapEngage, and more…
WhatsApp, Instagram, Facebook Messenger, Telegram.
Workflow
Zapier, Slack, Shopify, Make, Calendly, Google Calendar, Zendesk, Piesync, Google Sheet, Evernote, Mindbody, PandaDoc, Forms.app, 10to8, Breezy, Pyrus, ClickUp, Ecwid, Webhook.
Zapier, Calendly, Google Sheet.
Leads Capture
Facebook leads form, LinkedIn, RD Station, Wufoo, Formstack, Typeform, Tilda, Unbounce, JotForm, Getsitecontrol, FormKeep, Formidable Forms, WordPress.
Marketing
MailChimp, ActiveCampagne, Twilio, Facebook ads, Google Ads, LeadsBridge, Google Analytics, Omniconvert Explore, Outgrow, Weblium, Rigostat, MailerLite.
Hotmart, ConvertKid, Klaviyo.
Documents & Storage
Dropbox, HelloSign, FormStack Documents, Proposify, Dokker, Folder.
Invoicing & Payment
Stripe, PayPal, MemberSpace.
Stripe, PayPal.

You can see that Kommo has more integration options than ManyChat. In addition, ManyChat charges extra for the leading automation platform, Zapier.

Discover Kommo's 200+ pre-built integrations that help you handle payments and manage processes.

Kommo’s list of integrations

Kommo vs. ManyChat: Pricing

Now that we know the differences between Kommo and ManyChat let's look at how much they cost.

An overview of all plans

>>>

Swipe

>>>
Plan
Features
Kommo
Plan
Features
ManyChat
Base
Messenger apps, Email, web form builder, website chat button, SMS and VoIP, email parsing, omnichannel inbox, chat & email templates, task management, document generator, unlimited media storage, 50 customizable pipelines, 2,500 active leads per user, customizable dashboard, chat performing tracking, win-loss analysis, phone, email & chat, 24/7 support.
$15/month per user
/
/
/
Advanced
Everything in Base + advanced chat button, chat broadcasting, custom lists, unlimited no-coded salesbots, triggered SMS & email, workflow automation, 5,000 active leads per user, advanced analytics reports, and user teams.
$25/month per user
Pro
Everything in Free plan + SMS, email, engage unlimited contacts, unlimited growth tools and keywords, unlimited tags, custom fields, & advanced segments, analytics tools, 24/7 support.
$15/month per user*
Enterprise
Everything in Advanced + bot AI power-up, net promoter score, 10,000 active leads per user, superfields pack, lead scoring, set field permissions, use active log, periodic data backup.
$45/month per user
Premium
Everything in Pro + white glove: 1:1 product onboarding and premium live chat support, unlimited training with a customer success manager, priority access, no price scaling with number of contacts growth.
Custom

Kommo vs. ManyChat: Free plans

ManyChat's free trial period has limitations, so you can only test some of its tools. Kommo gives access to all the features in the Enterprise plan, so after a trial period, you can decide which plan is best suited for you.

>>>

Swipe

>>>
Features
Kommo
ManyChat
Period
14 days
1 month
Channels
Facebook Messenger, WhatsApp, Instagram, Telegram, LiveChat, Zoom, Skype, Viber, iMessage, WeChat, SMS, phone, email, Google Business Messenger, SnapEngage.
Facebook, Instagram, WhatsApp, Telegram, email & SMS.
Monthly Active Customers
10,000 per user
1,000 per user
Functionality
Unified inbox, customizable Digital Pipelines, increased client database, advanced client profiles, no-code Salesbot, and pipeline automation.
Access basic Growth Tools to drive leads to your automation, 10 customer Tags, and Automate conversations.
Additional Expenses
None
WhatsApp

💡Kommo's free plan lets you use all the features presented in the Enterprise plan. ManyChat's free plan has some limitations. It only allows up to 1,000 contacts and provides basic features.

Kommo vs. ManyChat: Entry-level plans comparison

Entry-level plans are like a starter pack for new businesses requiring only basic solutions.

These plans include tools for starting marketing campaigns, tracking new clients, and managing client relationships.

>>>

Swipe

>>>
Feature
Kommo
ManyChat
Channels
WhatsApp, Facebook Messenger, Instagram, Telegram, Viber, WeChat, iMessage, Skype, SMS, phone & email, and more.
Instagram, WhatsApp, Facebook Messenger, SMS.
Maximum Users
Uncapped
3 users
Monthly Active Customers
2500 per user
from 500 per user
Functionality
Omnichannel inbox, visual Digital Pipeline, automated task management, team chat, live support, chatbot builder.
Email support, omnichannel inbox, chatbot builder.
Price
$15 per user/month
from $15 per user/month
Additional Expenses
None
WhatsApp

Note:

ManyChat's entry-level plans range in price due to the number of MACs added to the plan.

Kommo vs. ManyChat: Similarities

Now that we've covered the main differences between Kommo and ManyChat, let's examine their similarities.

Similarity #1: Chatbot

One similarity between Kommo and ManyChat is their ability to boost sales and conversations on Instagram, WhatsApp, and Facebook Messenger through chatbots and automations.

Kommo’s chatbot builder

On both platforms, chatbots offer a range of capabilities. Such capabilities include:

  • Answering common questions
  • Providing general information
  • Addressing common issues
  • Initiating conversations
  • Displaying menu options
  • Offering standard responses
  • Verifying information accuracy
  • Generating documents
  • Managing tasks

ManyChat’s chatbot builder

Implementing chatbots lets you reply to your clients faster and stay online 24/7.

Similarity #2: Broadcast

Adding broadcasts, a feature that lets you send bulk messages to a group of people at once. It's great for promoting a new product, announcing an event, or sending newsletters.

Example of a Broadcast on WhatsApp

In Kommo, you can send messages immediately to your existing client base across many channels with just a few clicks. You can also schedule messages to send at a later date. Kommo shows your finished, scheduled, and ongoing broadcasts so nothing gets missed.

Creating a Broadcast in Kommo

Kommo allows you to add an image or video to improve your message. You can also use the 'Quick Reply’' or 'Call to Action' buttons.

Setting up the Kommo broadcast

Like in Kommo, ManyChat can create a broadcast using a message constructor and other channels.

Setting up broadcasting in ManyChat

Similarity #3: Analytics

All businesses must use analytics to track their performance and workflows. Kommo and ManyChat help you see the big picture of your work and find solutions to improve it.

Analytics in Kommo

Kommo presents an excellent analytics dashboard where you can find all the information you need. The platform provides important and valuable data, allowing you to understand the CRM better while improving your performance.

Here are the types of reports Kommo offers:

  1. Win-Loss Analysis: This shows how many leads are in different stages.
  2. Consolidated report: Gives general information about leads, customers, contacts, and tasks.
  3. Activity log: Tells you what changed in your account and when.
  4. Call report: Collects all information about calls made in your account.
  5. Goal report: Set new goals for your team and track their progress.

Example of Win-Loss Analysis in Kommo

ManyChat offers three analytics reports: insights, flow analytics, and conversation analytics.

  1. Insights: Shows general info about your account, such as contact amounts per channel.
  2. Flow analytics: Provides a report on the number of contacts who received, opened and clicked your message.
  3. Conversation analytics: shows how many people reached events in your conversations in a specific period.

Kommo vs. ManyChat: Ease of use

You'll have no trouble using Kommo or ManyChat. Both platforms make it easy to find the important features that help you save time and get started on your work.

Kommo vs. ManyChat: Support

When picking a CRM, it's important to consider customer support. Choosing a CRM with good customer service will make it much easier to grow your business.

Both Kommo and ManyChat have good customer service, but there are still a few differences.

Kommo offers phone, email, and chat support on all pricing plans, but ManyChat has varying support levels attached to its plans. ManyChat's Pro account allows you to get support via email. This support contains 24/7 ticket support with the addition of live chat support with a custom plan.

Speaking of languages, Kommo has support in English, Spanish, Portuguese, Indonesian, and Russian, while ManyChat only supports English.

>>>

Swipe

>>>
Feature
Kommo
ManyChat
Language Options
Russian, Spanish, Portuguese, English, and Indonesian
Only English
Hours of Operation
Business Hours Only:9 am - 10 pm EST
Business Hours Only:3 am - 7 pm EST
Support Channels
Phone, LiveChat, social media, email, web form.
LiveChat (only on the custom plan), email (from the pro plan), web form, Facebook Community
Support Resources
Knowledge base, training materials (including videos), documentation, blog
Blog, guides, eBooks.
Best For
Real-time communication
Real-time communication

In summary, both platforms offer good customer support that can be customized to suit different business needs.

Kommo vs. ManyChat: Customer reviews

Here are 2 reviews about both platforms:

ManyChat’s Review

Kommo’s Review

Choosing between Kommo and ManyChat

>>>

Swipe

>>>
Kommo
Pros
✅ Pricing: Kommo offers three different pricing plans suitable for every business
Wide WhatsApp Solutions Kommo has three types of WhatsApp Integrations: Free WA Lite Offers cost-effective solutions for basic needs. Paid WhatsApp Business API Integrations: Provides advanced features & scalability
Visual Sales Pipeline:Kommo provides a visual representation of your sales process so you can see where your clients are at each stage.
Customizability:You can create a perfect sales pipeline with different automations and edit your account for different teams
Cons
MACs: Kommo only provides 2,500-10,000 MACs, depending on the pricing plan
Numbers of users: By default, only one user per plan is available, but you can always add new users for an extra payment
Support Access: The support team is only available during business hours. Saturday and Sunday are days off.
ManyChat
Pros
Flow Builder:It's easy to start creating bots for your social media
User friendly:ManyChat offers fewer features and integrations, making it easy to use.
Cons
Price: The price depends on the number of contacts you've chosen, which can become expensive with a large audience
Analytics: The analytics tools provided are not powerful enough to deeply understand a business's issues.
Not all-in-one platform: ManyChat focuses on conversation automation and is not a fully featured CRM provider for your needs
Support: ManyChat offers different support functions on Pro and Custom plans.
Extra fees: ManyChat requires additional payment for WhatsApp integration on all plans

Small business vs. enterprise

>>>

Swipe

>>>
Feature
Kommo
ManyChat
Target Market
Small business
Small & mid-level business
Ease of Use
★★★★★
★★★★☆
Features
Email marketing, social media marketing, messaging marketing, lead generation, CRM marketing, custom pipelines, chatbot builder.
Messaging marketing, chatbot builder
Pricing
Affordable
Expensive
Scalability
Scalable
Less scalable

Email & messenger marketing

Unlike ManyChat, Kommo is good for email marketing in several ways:

  • It segments and personalizes email campaigns.
  • Allows the parsing of emails (by using a tool that automates lead creation based on received emails).
  • Automates campaigns.
  • Testing email campaigns with A/B testing.
  • Analyzes campaign results in detail.

Speaking of messenger marketing, both platforms do a great job at this.

Here are the main reasons why Kommo is a good choice for starting message marketing campaigns:

  • Supports over 10 popular messengers, including WhatsApp, Telegram, Facebook Messenger, Instagram, and WeChat.
  • Provides tools for creating and automating messenger campaigns.
  • Tracks the results of messenger campaigns.

Discover how Kommo doubled its partner network by integrating with RingCentral SMS.

Budget

Considering your budget, Kommo accommodates businesses of varying sizes and budgets. An entry plan is tailored for smaller businesses to fulfill essential requirements, allowing a business to explore its integrations and additional features without extra charges.

ManyChat is a bit more pricey. It provides clients with various choices in the number of contacts. It will cost more if you'd like 1,500 contacts or use its WhatsApp integration.

Business process

Kommo offers numerous ways to automate your workflow and integrate features that make work easier. Its Digital Pipeline feature is easy to use and adaptable, allowing businesses to customize their client's entire journey from first contact to sale.

On the other hand, ManyChat has fewer options for customization and visualization and doesn't offer as many third-party integrations. However, this all contributes to a simple and user-friendly interface.

Kommo vs. ManyChat: Final thoughts:

Kommo and ManyChat are powerful tools that can elevate your business significantly. Choosing the right CRM provider can make your workload feel much lighter.

If you're primarily focused on social media automation, ManyChat is a great choice. However, for those seeking a comprehensive CRM solution with visual sales pipelines, in-depth analytics, chatbot-building capabilities, and more, Kommo is your best option.

Bottom line

If you're still unsure which platform to choose, we suggest trying both Kommo and ManyChat before you make your decision.

To fully experience what Kommo has to offer, click here to start a free 2-week trial; no credit card needed.

🤓 Book a free demo session

👩‍💻 Log in to your Kommo account

💬 Chat with us here on the website or within your account

🤝 Find a partner to do it for you so that you can relax

🎥 Visit our YouTube Channel

KommoTEAM

Our content team is on top of the latest marketing and sales tools and is here to help you scale your business.

Try Kommo free

Test drive Kommo yourself or schedule a free demo call with us