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Implementing a CRM for SaaS companies helped Qollabi — a Business Relationship Management Software — boost their productivity and efficiency, speed up their sales cycle and win otherwise lost leads.
Frie Pétré, the founder and CEO at Qollabi, started the company a few years ago. “The idea with Qollabi started with my previous company — a management consultancy firm,” he says, “We were helping customers with launching new products with a commercial and distribution strategy. At that moment, we saw that commercial teams that were selling or helping indirect sales partners to sell their products were using old fashioned methods.”
Frie Pétré, the founder and CEO at Qollabi
Frie clarifies that teams were using Excel and PowerPoint to discuss business plans with their resellers.
“We didn’t have any dynamic tool platform that could help them digitize their business plans, and this was the starting point of Qollabi,” he explains.
? Qollabi is a user-friendly Business Relationship Management software. It helps companies that sell through indirect channels to manage and improve their relationships, sales plans and strategy. Find out more about Qollabi >
At a certain point, Frie asked his customers if they would find it more useful to use platforms that are digitized. “They were super excited about it,” he says.
After Frie sold his management consultancy firm to Ernst & Young and in 2017, his team started building a prototype that they tested with a couple of customers from the previous company across three industries:
According to Frie, 75% of world trade happens indirectly. And since almost every industry is concerned with indirect sales, testing it in the aforementioned three industries was reasonable.
Originating from the word collaboration, Frie created Qollabi — a new category of software, known as business relationship management. He explains, “We focus on the business plans that are made with big sellers and channel partners.”
“We focus on the business plans that are made with big sellers and channel partners.”
He further identifies the three building blocks of the product:
For this reason, Frie emphasizes, “Our first mission of the product is making sure that business plans are finally made via a digital platform that is easy to use.”
“Our first mission of the product is making sure that business plans are finally made via a digital platform that is easy to use.”
The Qollabi team
To put it simply, Frie says, “The three building blocks of Qollabi are Plan, Collaborate and Measure.”
“The three building blocks of Qollabi are Plan, Collaborate and Measure.”
It’s worth mentioning that before it became Qollabi, it was a CRM software development company. Coming from a development background, Frie adds, “We have learned a lot. Our lessons led us to create a scalable and very user-friendly software.”
“We have learned a lot. Our lessons led us to create a scalable and very user-friendly software.”
“My team and I needed to learn how to sell SaaS. We were searching for the right tool that could be customized to the process that we wanted to implement.”
The first criteria was to find a solution that had a flexible pipeline process flow. The second criteria was closing the gap between sales and marketing. Frie says, “We wanted a solution that was linking marketing initiatives with sales processes.”“We wanted a solution that was linking marketing initiatives with sales processes.”
When Frie stumbled on Kommo, what caught his attention immediately was the ability to connect and automate marketing flows into a sales process. Frie adds, “When I started using Kommo, I was pretty amazed by the idea called customization by configuration — everything was more or less possible to connect or to make it your way of selling.”“When I started using Kommo, I was pretty amazed by the idea called customization by configuration — everything was more or less possible to connect or to make it your way of selling.”
📞 Aircall is natively integrated to Kommo, making it easy for sales reps to make and receive calls. It prevents teams from switching between apps and helps them focus on closing deals. Find out more about Aircall >
At Qollabi, Sales Development Representatives and Customer Success make calls straight from the client’s profile — directly in Kommo. This tool is straightforward to use and keeps communication with clients in tip-top shape.“Kommo, Autopilot and PieSync is a very crucial triangle.”
🔗 PieSync is an easy and fast way to sync data between two apps. It ensures your contacts are always synced across all your apps in real time. Find out more about PieSync >
As mentioned earlier, the company uses Autopilot in Kommo to send automatic emails to customers based on their usage behavior in Qollabi. Frie illustrates an example, “If a user has not logged in for 30 days, then we send them an automatic email based on this behavior.” He adds, “Without PieSync, we wouldn’t be able to do what we do in Kommo.”“Without PieSync, we wouldn’t be able to do what we do in Kommo.”
“I can definitely tell you that we sped up our sales cycle.”
Another achievement is managing to boost efficiency by 20-30% in efficiency and productivity by 20%. Frie concludes, “Kommo allowed us to win leads that were kind of lost leads one or two years ago.”“Kommo allowed us to win leads that were kind of lost leads one or two years ago.”
✅Kommo is a pioneering Messenger Based Sales CRM software that helps businesses achieve more sales and create long-lasting relationships with their customers. It is a tool that enables companies to reach better results and increase their profits.
