There are various methods for collecting client information:
✅ Online surveys
✅ Registration forms
✅ Order forms
✅ Rewards programs, and many more
But most of these solutions are rapidly becoming outdated in the era of digital transformation. The question is, how can your business keep up?🤔
The answer is simple! (You are probably holding the solution to unlocking your business potential in your hand right now 📱)
That solution is a WhatsApp link! But let's rewind a little bit 📼
It is estimated that an average adult spends almost 3 hours a day (44 days a year) on their smartphone texting and scrolling on social media 🤳 This makes a smartphone the most used device and the best platform to communicate with your customer.
And what is the most popular communication app out there?
🥁 WhatsApp (with over 2 billion users worldwide 😱)
And great news for you, WhatsApp also caters to businesses like yours with their WhatsApp for Business and Business API extensions, helping you gain more visibility and accessibility. If you want to learn more about that, check out our blog.
In this article, we will go over a WhatsApp Lead Generation Strategy you can adapt to grow your customer base, primarily through the use of WhatsApp link.
Keep reading to learn about WhatsApp link and how it can transform your business 😉
In this article, you will see
What is a WhatsApp Link?
WhatsApp link is a link that redirects your website visitors directly to the messenger either on their smartphone or a desktop, prompting them to start a conversation without any extra steps.
A WhatsApp link consists of three different parts:
First of all, there are countless benefits to creating WhatsApp link for a business 🤩
📈 Increases the number of potential leads
👍 Enhances user experience
⏰ Saves time for your sales team
💬 Provides a two-way communication channel
You can use WhatsApp links in two ways:
WhatsApp Click to Chat Links without Pre-filled message
WhatsApp Click to Chat Links with Pre-filled message
Let's see how each of these links works 🧐
WhatsApp Click to Chat Links without Pre-filled message
The user can reach out to you in just 2 clicks:
1st 👆: User follows WhatsApp link on your website, which opens the WhatsApp app 📲
2nd 👆: User sends you a message 💬
Once a lead sends a chat message, you receive the following:
✅ Phone number
✅ Contact full name
WhatsApp Click to Chat Links with a pre-filled Message
A WhatsApp Click to chat link with a pre-filled message is helpful when you want to know from which landing page a potential lead is contacting you. It will help your business by providing vital information to the sales or service team about the lead's intentions, enhancing the efficiency of their communication process.
Same as before, all the user has to do is follow the link and open the app with just two clicks:
1st 👆: The user opens the WhatsApp app with a pre-filled message
2nd 👆: The user sends you a pre-filled message
Once a lead hits the send button, the following data is sent to you:
Type your whatsapp number that you want to be contacted on, and don’t forget to include your country code.
Then, add a custom text that users will send you as a pre-filled message.
Finally, click on 'Generate my WhatsApp Link', copy it, and Voila! Now you can use it anywhere you want!
Ways of using a WhatsApp link
🔗 WhatsApp link is the most crucial element of WhatsApp lead generation. People are the key element of every business. And if you want to get more people reaching out to your business, you have to put more effort into making it visible 🙋♀️
🥳 Luckily, WhatsApp links are incredibly versatile and can be used in different types of marketing campaigns and communication channels, helping businesses enhance WhatsApp lead generation.
Advertising campaigns through WhatsApp Ads
Using widgets, subscription forms, or website buttons
Adding QR codes on products or booklets
Inserving the link in the description fields on social media channels
Adding to email signatures
WhatsApp lead generation means focusing on prospective customers by utilizing WhatsApp messenger as the primary means of communication. The WhatsApp app can be used for marketing, sales, and support communications, allowing you to share valuable information with leads and guide them through the customer's journey.
Using WhatsApp Link with Kommo
Messaging can get overwhelming 😬
With hundreds of new leads coming through your WhatsApp, it will be easy to forget to reply or follow-up 😰 This can really affect your sales performance 👎
👉 To avoid this, Kommo -a powerful CRM for messengers- can fully automate your lead capture and lead management process.
Kommo is a communication hub for all your valuable business conversations, helping you to convert potential leads into loyal customers. Every potential lead that will reach out to you, will automatically get a full-featured profile in Kommo from which any of your sales representatives can contact them at any time and follow up using their favorite channel: WhatsApp.
Kommo can help you structure and optimize your whole Whatsapp sales process, as well as save you time and money 👍 So no more stress for you 😌
Here are a few stories how Kommo + WhatsApp integration helped our clients achieve their business goals.
And now let's see how this can be achieved:
☝️ First, our team created a pre-filled WhatsApp link and used it in the WhatsApp ads campaign on Instagram.
✌️ Second, your target user will see the campaign with the WhatsApp link attached on their instagram feed. If the user gets interested, they can click a Learn more button on the ad.
Finally, the user will be asked to get redirected to WhatsApp. In the chat, they will already see a pre-filled message which will give a command to your sales representative (or a chatbot) to provide the user with requested information 📋
Speaking of chatbot 🤖 Another great feature of Kommo is that it automates conversations with your potential leads with the help of salesbot or premade templates to streamline your communication process.
As soon as the user clicks the send button, conversation in WhatsApp will start within the Kommo platform, capturing the lead's digital footprint and creating a lead card to ensure all their information is safely stored within the system for future reference. Such as:
At the end of the conversation, the sales team representative responsible for this chat can summarize the main points in the notes and add a task for the next day to follow up with the lead.
All the details and events will be stored in the lead card, so even if someone else picks up the conversation, they will already be in the loop 😉This means there is no need to worry about missing any information! 😌
Here are some more ways how Kommo can help you manage all your WhatsApp leads:
👯♀️ Sharing WhatsApp access with the whole sales team
🚨 Getting follow-up reminders via email and CRM's mobile app
📦 Storing WhatsApp chat history inside your CRM
🤖 Creating personalized WhatsApp templates and chatbots
Kommo is a pioneering Messenger Based Sales CRM software that helps businesses achieve more sales and create long-lasting relationships with their customers. It is a tool that enables companies to reach better results and increase their profits.
Our content team is on top of the latest marketing and sales tools and is here to help you scale your business.