What is better for my business, WhatsApp or email?
Why not both?
The debate about which communication – or marketing – channel is more effective is heating up. With the emergence of messengers like WhatsApp that focus on contact capture, it’s hard to ignore how they revolutionized the way we communicate with each other and businesses. But email is still holding up strong and is used as a primary system for client communication and record keeping.
However, today’s post isn’t about which one is better – it’s about how they can work together. (Wait, what? 😱)
Yes, you’ve read that right! You can link WhatsApp to your email by adding a WhatsApp link to email signature.
With a well-thought email signature, you can showcase yourself and your brand and enhance customer satisfaction by speeding up the communication process with a WhatsApp link.
Win-win for everyone! 🥳
In this article, you’ll learn how to add a WhatsApp link to email signature (a combination of email and WhatsApp marketing) and how this can benefit your business.
The Benefits of adding a WhatsApp link to email signature
An email signature usually includes the sender's:
Company and position
Links to professional social networks
An email signature eliminates friction between the lead and the business by enhancing interaction outside email threads, for example, by redirecting your leads to your social media channels. 🤔
Similarly, you can add a WhatsApp link, which will allow your leads to reach out to you whenever it is more convenient for them, using the platform they prefer the most.
Some of the biggest benefits of having an email signature with a WhatsApp link include an opportunity to:
💁♂️ Express your personality
😌 Enhance customer experience
⚙️ Optimize and personalize the communication process
💪 Showcase your brand and competence
How to create a WhatsApp link
Before we can add a WhatsApp link to email signature, we first need to create it. 😬
So, to kick things off, let's start by explaining what a WhatsApp link is.
Long story short, a WhatsApp link is a link that allows businesses and customers to connect with a single click. 😱
To generate a WhatsApp link, you can choose one of the following options:
Some of you might be busy bees 🐝 and spending time on automation might not fit your schedule. Luckily, Kommo can help you with that.
With Kommo, you can leave the right impression with a customizable email signature.
You've probably noticed our email integration if you are already an Kommo user. Just like WhatsApp, our email integration is something we work very hard to improve so our users don't have to switch between their email, messengers, and Kommo.
You can create an email signature with a WhatsApp link that will be sent directly through your Kommo account.
All you have to do is connect your email to your Kommo account. Once you do that, click Emails, click the Settings icon, and scroll down to Signatures.
In the text box, compose your signature and add your WhatsApp link. Format your signature the way you like and click Create.
How to use WhatsApp email signature as lead capture
Once a potential client emails you for the first time, Kommo receives a lead request and automatically creates a lead card.
You accept the incoming request (lead) and assign the responsible sales specialist. ✅ This can also be done automatically.
Then, the sales specialist can respond to the email from the same lead card, using automated email templates that can cover all the frequently asked questions.
And if next time the lead decides to follow your WhatsApp link in the email signature and contact you there, the message will appear in the same lead card as the email conversation. 🤩
When the conversation ends, your team can indicate the final details in the notes section and creates a task for tomorrow to follow up with the lead. 👍
But these are not the only tools Kommo can provide you.
Kommo is a pioneering Messenger Based Sales CRM software that helps businesses achieve more sales and create long-lasting relationships with their customers. It is a tool that enables companies to reach better results and increase their profits.
Our content team is on top of the latest marketing and sales tools and is here to help you scale your business.