Shopify vs. Wix: Which is Best for Your Business?

Shopify enables you to create and run your online store.

In Shopify, you can:

• Choose from hundreds of professional themes to customize the look and feel of your store
• Add products & manage inventory
• Accept payments & process orders
• Track sales & analytics.

Shopify is ideal for businesses that want a full-featured and scalable e-commerce solution with access to advanced tools and support. It powers over 1.75 million businesses in more than 175 countries and has helped them generate over $200 billion in sales.

Wix is a popular website builder that lets you create and design your website, blog, or online store.

With Wix, you can:

Use a drag-and-drop editor to customize your site's layout, style, and content, or choose from over 800 templates to get started

Use its apps and features, including SEO, marketing, analytics, and more, to grow your online presence.

Wix is ideal for businesses that want a simple and affordable way to create and manage their online store with flexibility and creativity. Wix has over 200 million users in 190 countries and has helped them create over 500 million websites.

Shopify and Wix are both great platforms for creating and managing your online store, but they have some key differences that might make one of them more suitable for your business than the other.

Let’s compare them in terms of their integrations, pricing, and features and see which one will have the edge in 2024

One factor that can make or break your online store is its ability to integrate with other tools and services needed to help you run and grow your business.

Whether it's marketing, accounting, inventory management, or customer service, you want to make sure that your e-commerce platform can work seamlessly with the apps and software that you need.

Both Shopify and Wix have many Integrations that can help a user with a wide range of categories and functions, such as:

• Marketing: email, social media, SEO & loyalty programs.
• Sales: discounts, upsells, cross-sells & subscriptions.
• Inventory: order fulfillment, drop shipping & warehouse management.
• Customer service: live chat, chatbots, reviews & feedback.
• Analytics: reports, dashboards &insights.
• Design: themes, widgets & customizations.

Shopify has a huge advantage when it comes to integrations, as it has a dedicated app store with over 10,000 apps and plugins to choose from.

The Shopify integrations you decide to use depend on your needs and goals. However, some of the top choices for different categories are:

• Instagram & Facebook for social media advertising.
• Sellbrite for inventory management across various platforms.
• PageFly for stunning and high-converting page design.
• Shopify Email for easy and powerful email marketing.
• Coupler.io for data access, analysis, and action.
• Kommo for building relationships on WhatsApp & other messengers.

Wix also has a decent selection of integrations, but not as extensive or diverse as Shopify's. Its app market has over 300 apps and plugins that you can add to your site.

These apps cover some of the basic and essential functions that you might need for your online store. Some of the most popular and useful apps that you can integrate with Wix to enhance your site and business are:

• Wix Stores: create and run your online store with ease.
• Wix Forms: make and show different forms on your site.
• Wix Chat: chat with your site visitors and customers live.
• Wix ShoutOut: design and send engaging emails to your contacts.
• Wix Bookings: offer and take bookings for services and events on your site.
• Wix Ascend: manage and grow your leads, customers, and campaigns.

Another important factor that can influence your choice of e-commerce platform is the pricing. You want to make sure that you get the best value for money and that you can afford the features and services needed for your online store.

Shopify offers three main pricing plans for its e-commerce platform, ranging from $25 to $399 per month. It also offers three yearly pricing plans, ranging from $19 to $299.

Here is a brief overview of what each plan includes:

Wix offers seven main pricing plans for its website builder, starting from free to $35 per month. However, four of these plans are suitable for e-commerce, as they include the Wix Stores app and the ability to accept online payments.

Here is a brief overview of what each plan includes:

There are other 2 pricing options for Business e-commerce plans and enterprise plans, ranging from $17 to $35. Even Wix offers customized plans that will meet your requirements.

Another crucial factor that affects your choice of platform is its features. You want to make sure your platform has all the features and functions you need to create and run a successful online store and can handle your current and future needs.

Some essential features for any online store are common to both Shopify and Wix, such as:

✅Drag-and-drop editor: Customize your store’s design and layout easily without coding. Choose from hundreds of themes and templates for your brand and niche.

✅SSL certificate: Secure your store and customers with a free SSL certificate that encrypts the data between your site and your shoppers.

✅Checkout on your domain: Keep your customers on your site to complete their purchase and maintain your brand identity and consistency.

✅Abandoned cart recovery: Send automated emails to your customers who leave your store without buying and remind them of the items in their cart.

✅Unlimited products: Add and sell unlimited products in your store without limits or restrictions. Organize your products into collections and categories, and add product variants and more options.

✅E-commerce analytics: Use various metrics and reports to track and measure your store’s performance and growth. Integrate with Google Analytics for more insights and data.

Shopify and Wix differ in features, potentially impacting your business choice. Here's a detailed breakdown:

🔀Price: Shopify is pricier but offers more features, potentially cost-effective long-term.

🔀Online payment fees: Shopify's transaction fees are lower with Shopify Payments compared to Wix.

🔀Free plan: Wix offers a limited free plan; Shopify offers a 14-day trial.

🔀Custom domain: Wix includes a free custom domain; Shopify requires purchase.

🔀Customer accounts: Shopify allows customer accounts; Wix offers a member area.

🔀Gift cards: Only Shopify supports selling and accepting gift cards.

🔀Sell digital goods: Shopify allows selling digital goods; Wix offers online courses.

🔀Multilingual capabilities: Only Shopify enables multilingual stores.

🔀Real-time shipping: Shopify offers real-time shipping rates; Wix supports flat rates.

🔀Transaction fees: Shopify charges transaction fees; Wix doesn't.

🔀Dropshipping options: Shopify supports dropshipping; Wix offers print-on-demand.

🔀Mobile apps: Both platforms have mobile apps; Shopify has dedicated e-commerce and POS apps.

🔀Integrations: Shopify boasts a larger app store; Wix's app market is smaller.

🔀Customer support: Shopify provides 24/7 support; Wix offers support during business hours.

Another factor that can influence your choice of e-commerce platform is the ease of use. You want to make sure that your platform is user-friendly and intuitive and that you can create and manage your online store without any hassle or frustration.

Shopify is a user-friendly platform that lets you create and customize your online store in minutes. You can follow the guided setup process, choose from hundreds of themes and templates, and manage your products and inventory with ease.

You can also get help and support from Shopify anytime and anywhere via phone, email, live chat, and social media. You can also access a help center, a forum, and guides and tutorials.

In Wix, you can choose from over 800 templates or use Wix ADI, which creates a site for you based on your answers to some questions.

You can also add various elements and widgets to your site, manage your products and inventory with ease, and enhance your site with various apps and plugins from the Wix app market.

You can also get help and support from Wix during business hours via phone and email. You can also access a help center and forum or learn from their guides and tutorials.

Customer support is among the most important factors when choosing an e-commerce platform. You must provide the best solutions and advice to ensure that your platform has a reliable and responsive customer support team.

Shopify has an excellent and comprehensive customer support system that offers 24/7 support via phone, email, live chat, and social media. You can also access a help center, a forum, and various guides and tutorials.

Shopify’s support team is friendly, knowledgeable, and helpful; they can assist you with any issues you may face. Shopify also has experts and partners who can help you with more advanced or specific needs.

Wix has a decent but limited customer support system that offers support via phone and email, but only during business hours. You can also access a help center, a forum, and guides and tutorials.

Wix’s support team is polite, professional, and informative and can help you with some issues. However, Wix does not have live chat or social media support, and its phone and email support might not be available in your region or language.

Online reviews matter a lot to shoppers, and they can make or break buying choices. So, when you look for the best e-commerce platform, you should also check out the feedback and ratings from other users and customers.

Shopify has a high and positive customer rating, with an average of 4.5 out of 5 stars on GetApp, based on over 6.2K reviews.

Most clients love Shopify for:

❤️ Its features.

❤️ Its functionality.

❤️ Its ease of use.

❤️ Its reliability.

❤️ Its security.

❤️ Its support.

People also like the apps and plugins that Shopify offers, and the flexibility and scalability that it provides.

However, like all other products, Shopify has negative and mixed customer reviews, with a 2% bad rating and an 18% average rating on Trustpilot.

Some customers complain about their:

😞 Pricing and fees.

😞 Billing issues.

😞 That it is an unclear platform.

They also dislike the limitations and restrictions that Shopify imposes, such as the no-free plan, the transaction fees, and the customization options. Some customers also report technical issues, bugs, glitches, and downtime and how they hurt their store’s performance and sales.

Wix has a good and positive customer rating, with an average of 4.6 out of 5 stars on Trustpilot, based on over 14.7k reviews. Most clients compliment Wix for:

❤️ Its design & creativity.

❤️ Ease of use.

❤️ Affordability.

They also like Wix's flexibility and freedom and its templates and widgets. Some customers also share their improvement and success stories with Wix and how it helped them create and manage their online presence.

Like all software, Wix has some negative and mixed customer reviews, with a 21% bad rating and a 6% average rating on Trustpilot.

Some customers criticize Wix for:

😞 Lack of features.

😞 Issues in functionality.

😞 Limited customer support.

😞 Long loading speed.

Clients also report technical issues like errors, bugs, and glitches, which affect their site’s performance and results.

If you're ready to create and launch your online store, you might wonder how to start with Shopify or Wix. Here are three easy steps that you can follow to set up your store with either platform.

The first step is to get familiar with the platform that you choose and explore its features and functions. You can sign up for a free trial with Shopify or a free plan with Wix and create your account.

You can then browse through the themes and templates and see which ones suit your brand and niche. Finally, check out the Shopify app store or the Wix app market to see what apps and plugins are available for your store.

The second step is to customize your store's design and layout and add your products and collections. You can use the drag-and-drop editor to modify your store's appearance and add various elements and widgets.

You can also upload your logo, images, and content to make your store unique and attractive. You can manage your added products and inventory and set your prices, options, and variants.

The third step is to launch your store and start selling. Connect your domain and make your store live and accessible. You can set up your payment gateway and choose how you want to accept and process payments.

Remember to set up your shipping options and choose how you want to deliver your products. Both Wix and Shopify integrations let you set up your marketing and analytics tools and start promoting and growing your store.

Now that you have a clearer idea of Shopify and Wix, you might need to decide which platform is best for your business.

There is no definitive answer to this question, as it depends on your business needs, goals, and preferences. However, here are some factors that you can consider to help you make the right decision.

The size and scale of your business can be the first factor that can influence your choice. If you have a small or medium-sized business, you might prefer Wix, which is more affordable, simple, and flexible.

Wix can help you create and manage your online store without any technical or financial hassle.

However, if you have a large or growing business, you might prefer Shopify, which is more powerful, scalable, and reliable.

Shopify can help you create and run your online store with access to advanced tools and support. Shopify can handle high volumes of traffic, sales, and inventory and grow with your business.

It can be the biggest factor when you are just starting a business. If you have a tight or limited budget, you might prefer Wix, which is more cost-effective and transparent. Wix has lower monthly fees and does not charge any transaction fees.

Wix also offers a free plan and a free domain for one year.

If you have a flexible or generous budget, you might prefer Shopify, as it offers more value and features for your money. However, Shopify has higher monthly fees and charges for transactions unless you use Shopify Payments.

Note that Shopify does not offer a free plan or a free domain. However, it offers more features and services, such as gift cards, customer accounts, real-time shipping, drop shipping, and mobile apps.

If you're still undecided between Shopify and Wix, we offer you a combined marketing solution for both Shopify and Wix known as Kommo.

Kommo seamlessly integrates with Shopify, Wix, and many other apps, including messaging apps such as Instagram, WhatsApp, and Facebook Messenger.

Kommo offers:

1. A unified inbox.
2. Sales Pipeline.
3. Chatbot builder.
4. Templates.
5. Website chat buttons.
6. Analytics tools.
7. And more to boost your business.

With Kommo, you can stay connected to customers, automate processes, and unlock efficiency.

By connecting your Shopify Store to Kommo, you'll access several helpful features:

• Import your orders, customers, and products from your Shopify shop.
• Embed live chat in your Shopify shop.
• Bring together messengers, email, SMS, and live chat in one inbox shared with your whole team.
• Complete client info, such as contacts, tasks, and notes, or take actions like chats and calls right in the lead profile.
• Automate sales and communication with tools like Salesbot, templates, and more.

By integrating Kommo with Wix, you can embed a customizable chat button in your Wix store. Thanks to the integration, you can:

• Bring together messengers, email, SMS, and live chat in one inbox shared with your whole team
• Complete client info, such as contacts, tasks, and notes, or take actions like chats and calls with the lead profile.
• Automate sales and communication with tools like Salesbot and templates

You can gain complete control of your website and automate any workflow, opening the door to endless possibilities.

Shopify and Wix are both excellent platforms for creating and managing your online store, but they have some key differences that might make one of them more suitable for your business than the other.

Ultimately, your choice between Shopify vs Wix boils down to your specific business needs, budget, and preferences. Here’s a quick guide to help:

1. Pick Wix for small to medium-sized businesses with tight budgets, straightforward processes, and a focus on messenger marketing. Its affordability and simplicity shine. 🎁
2. Opt for Shopify if you have a larger enterprise, ample budget, complex operations, and lean towards email marketing. Its power, scalability, and reliability suit advanced needs. 🚀

As a marketing solution for both of them, Kommo is the messenger-based sales CRM that works with Shopify and Wix, boosting your sales and simplifying workflows.

To explore all the capabilities of both platforms with Kommo, try a two-week free trial period—no credit card required.

🤓Book a free demo session

👩‍💻Log in to your Kommo account

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