Connect Lazada with Kommo

October 29, 2024

Requirements:

  • A Kommo subscription (Base, Advanced, or Enterprise) or an active 14-day trial.
  • A verified Lazada seller account.

Limitations:

  • Leads from Lazada are sent only to your main pipeline in Kommo.
  • Messages combining text and images cannot be received in Kommo, though they can be sent.
  • Sending files or documents is not supported.
  • You can only reply to customers who have already messaged you.
  • Lazada is available only in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
  • The integration supports only the languages of these countries.
  • Product chats and order transactions are separated; customers may have multiple orders, but the chat remains the same.

What is Lazada?

Lazada is a major e-commerce platform in Southeast Asia that helps sellers connect with customers across six countries. The Lazada + Kommo integration allows you to manage these interactions directly in your CRM, organize your messages, sync product data, and follow up on orders automatically.

Use cases

Integrating Lazada with Kommo offers several practical advantages, such as:

  1. Customer support: Answer questions faster directly from Kommo.
  2. Automated promotions: Use Salesbot to remind users about items in their cart or send discounts.
  3. Targeted broadcasts: Reach out to Lazada leads for sales or product launches.
  4. Product sync: Products created or updated in Lazada are automatically synced to Kommo.
  5. Order tracking: Orders from Lazada generate deals in Kommo with auto-assigned stages based on order status.

How to connect Lazada with Kommo

Follow these steps to link your Lazada account with Kommo:

  1. In Kommo, go to Settings > Integrations and search for “Lazada”.

  1. Click Install. In the pop-up, agree to the privacy policy and click Install again.

  1. Select the country tied to your Lazada account and click Go to Lazada Marketplace.

  1. Choose the Kommo account you want to use and click Allow.

  1. You’ll be redirected to the Lazada Open Platform. Enter your Lazada login details and click Submit.

  1. Return to the Lazada widget in Kommo. Once setup is complete, your Lazada account will appear as connected.

Note: If the Kommo app in Lazada is about to expire, a blue info bar will appear in the widget showing the remaining time (e.g. 1 or 2 days). If expired, a red bar will notify you and offer a button to reopen the app page in Lazada Marketplace.

After connecting, a “Go to Lazada pipeline” button will appear in the widget. It opens a dedicated pipeline named after your Lazada store with custom stages that automatically update based on order status.

How to set up AI agent with Lazada

You can connect your Lazada store to the Kommo AI Agent to automatically respond to customer messages across different channels.

Note: If you're new to it, check our guide on setting up your Kommo AI agent for step-by-step instructions.

  1. Click Set up AI Agent to open the AI settings page. Toggle the AI agent switch to enable it.

  1. You’ll see a list of supported AI agent services. Under Lazada, click Install.

  1. If you’re already logged into your Lazada account, the AI Agent settings will open. Make sure Lazada is selected under Channels.

  1. Go to the Sources tab to customize the data the AI agent can use to respond.

  1. Click Refresh to load Lazada’s default AI policies. Click Save to apply any changes.

Now, when a customer sends a message to your Lazada store, the AI agent will respond automatically.

Product sync and management

Products created or edited in Lazada are automatically listed under Lists > Products in Kommo.

  • Each product card displays the Lazada product ID and all relevant fields.
  • Changes made in Lazada (e.g., price updates) are reflected in Kommo.
  • To improve visibility in Lazada, try to fill as many fields as possible — a higher content score helps product visibility.

How to use Lazada integration

Once connected, you can manage all your Lazada customer's messages directly in Kommo. Here’s how it works:

Receiving Messages

  • You can receive messages containing text or images (.jpeg, .png, .ico, .gif, .webp).
  • Combined text and image messages are viewable only on Lazada's website/app.

Sending messages

  • From Kommo, you can send messages in the form of text, images (.jpeg, .png, .ico, .gif, .webp), images & text, and emoji.

- When you message a customer from Kommo:

How it looks like in Lazada:

  • You can use Salesbot to automate your Lazada processes. Check out our article on How to create a Salesbot to learn more. Only available for the Advanced subscription plan and higher.
  • You can also use the Broadcasting tool, which will enable you to send group messages to leads filtered by Lazada as their source. Check out our article on How to broadcast for more details. Only available for the Advanced subscription plan and higher.

- How it looks like in your Lazada pipeline:

Order-based funnels

When a customer places an order:

  • A deal is created in Kommo, named after the order number
  • The stage updates automatically based on status:

- Awaiting payment → unpaid orders

- Awaiting shipment → non-delivered orders

- Delivered → completed orders

- Closed - Lost → canceled orders

  • To close a successful deal manually in Kommo reports, move it to Closed - Won
  • You can open the transaction card to see customer details, payment method, and delivery type
  • Under the Products tab, you’ll see all items in the order

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.

Not a user yet? Sign up for our 14-day free trial or book a free live demo.

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