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Using a CRM for WhatsApp allowed Victor to shorten his sales cycle and drastically boost the conversion rate.
Victor Marco is the founder of a consulting company called Silicon Cities Consulting & Advisory headquartered in Sydney, Australia. They specialize in project management, business transformation and international market development advisory. Simply put, Victor helps companies expand internationally.
The company has two primary missions:
However, to survive the Covid-19 lockdown, Victor had to put his consulting company on hold. Instead, he decided to launch a more demanding business — helping organizations with hygiene and health challenges.
Victor says, “As you can imagine, with the pandemic, there is a bigger demand for other products and the demand will obviously be for the sanitizers.” He highlights, “That’s the bigger priority rather than international expansion or project management.”
“As you can imagine, with the pandemic, there is a bigger demand for other products and the demand will obviously be for the sanitizers.”
“Due to COVID, we’ve introduced very strong antiviral hand sanitizers and antibacterial liquid and spray cleaners,” says Victor, adding, “They kill viruses like COVID, the old SARS and so on.”
“Due to COVID, we’ve introduced very strong antiviral hand sanitizers and antibacterial liquid and spray cleaners.”
“The messenger [WhatsApp] is the most important tool for how I communicate at the moment.”
Indeed, Kommo not only can be considered as a WhatsApp CRM, but in general as as messaging powered CRM, meaning it connects with the most popular chat apps, including:“Integrating WhatsApp with a CRM enables me to better understand where I am, where I’m going and what the roadblocks are.”
Another reason why Victor selected Kommo is that it enables him to chat with his clients via WhatsApp right in the CRM. With all chat history stored in Kommo, it is simple to review prior conversations or send replies to new inquiries. He adds, “I found a reliable CRM where I can just know any interactions with the prospect and be able to have a clearer view of how close I am to a sale.” According to Victor, it’s not only about the features. He says, “Kommo’s cost makes it a clear winner when compared to other CRMs.”“Kommo’s cost makes it a clear winner when compared to other CRMs.”
In addition to the Kommo’s integration with messaging apps and its cost, Kommo also wins out over other CRMs by design. Victor explains, “Besides the messenger integration, I would say the design really caught my attention. Having a CRM that is nicely designed makes it easier to use.”“Besides the messenger integration, I would say the design really caught my attention. Having a CRM that is nicely designed makes it easier to use.”
“The integration with WhatsApp wasn’t difficult; I just followed the instructions.”
Victor shares some best practices in communicating with customers. “I will introduce myself or follow up to their response and obviously have an interaction. Some clients may want to chat via WhatsApp, some might prefer emails,” Victor says. The best thing about WhatsApp integration is the fact that you can connect with customers ultra-fast. “WhatsApp does make a big difference because people tend to respond more via the cell phone now than, say, email. You know, everybody’s on their phones,” explains Steven.“WhatsApp does make a big difference because people tend to respond more via the cell phone now than, say, email. You know, everybody’s on their phones.”
“Both integrations [WhatsApp and Gmail] are very good because they are the primary ways I interact with clients.”
“With the WhatsApp integration in Kommo, I was able to have a clear view of where the pipeline is.”
In addition to having a clear view and better understanding of where the current sale is, Victor says, “Kommo helped with sales cycles; they became much shorter and faster. And conversion increased.”“Kommo helped with sales cycles; they became much shorter and faster. And conversion increased.”
