At amoCRM, we’ve always had a philosophy: the best way to grow your sales is by nurturing relationships with your clients, human-to-human.
For more than a decade, the amoCRM platform has given small and medium businesses the tools to show their clients love:
a pipeline to help you guide clients through the buying process
task management, so you always remember to get back in touch
lead profiles, so important info is never lost
automations to free you up, so that you can focus on relationships
Over time, your needs have evolved — clients have increasingly demanded the ability to connect with you on multiple channels.
In response, we introduced more communication-focused features to amoCRM: we added our unified inbox, grew the number of messenger integrations and improved templates and Salesbot.
Over time, we noticed our customer base was changing... marketing and support teams were using amoCRM for an end-to-end customer journey, and many of our new customers were never even venturing into the pipeline. For some potential users, “CRM” was unknown jargon that pushed them away from trying our platform. But our system was built for everyday small business owners. We had to become more understandable.
We started to ask ourselves if amoCRM was really a CRM anymore.
We decided that it is — we will always be a CRM... but to so many of our customers, we’re also more than that now. That’s why we’ve decided to evolve our brand.
Though our name is changing, love (”amo”) is still at the core of what we do and the main driver for developing the best solutions for your business.