⚡ WhatsApp conversion API

Fuel growth & clicks with WhatsApp conversion API

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2.4x

increase in ROAS

20%

decrease in CPA

80%

drop in cost per lead

Attribute every interaction

Track the full customer journey with WhatsApp attribution, from the first ‘hey’ to the final sale & sync it all with Meta using conversion API.

Smartphone screen showing WhatsApp message from brand with CTA button and ROI/CPL stats on the sideSmartphone screen showing WhatsApp message from brand with CTA button and ROI/CPL stats on the side

Get the metrics that matter

Monitor key metrics like CTR, CPL, and conversion rate to fine-tune your Click to WhatsApp Ads.

Dashboard showing Meta CTR and CPL performance graphs and a table of recent link clicks with time and user infoDashboard showing Meta CTR and CPL performance graphs and a table of recent link clicks with time and user info

Make every ad a lead magnet

Use WhatsApp data and the conversion API to sharpen targeting, increase ad relevance, and boost ROI across Meta platforms with insights from real conversations.

Side-by-side ad preview and WhatsApp chat showing customer interaction and quick reply options like Wedding/BirthdaySide-by-side ad preview and WhatsApp chat showing customer interaction and quick reply options like Wedding/Birthday

Re-target dropped leads like a legend

Kommo tracks every step of the customer journey and triggers timely re-targeting campaigns to turn missed opportunities into sales and boost conversions.

WhatsApp message interface reminder about item left in cart with playful cartoon icons aroundWhatsApp message interface reminder about item left in cart with playful cartoon icons around
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For the teams who live for results

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Track accurately with conversion API

You’re not just trying to hit KPIs, you’re building a brand that means something. And guess what? We’re here for it.

WhatsApp conversation identifying lead based on team size with Meta tag: Lead identified

Send lead event data to Meta when a potential customer is identified to track what’s working.

Unlock the full power
of WhatsApp marketing

WhatsApp conversation where customer asks about delivery cost to San Francisco and receives instant AI-generated reply: '$15'

Pair AI with the WhatsApp conversion API

Kommo AI improves chats with smart replies, rewrites, and tone edits — all while staying professional. Use it alongside with WhatsApp Conversion API to track sales impact.

“People click our ads and land straight in WhatsApp—where the bot jumps in, answers fast, and gets them exactly what they need.”

Portrait of Juán Moña, representative of UGP, smiling in front of a dark blurred background
Juán Moña UGP

Try Kommo for 14 days

Test drive all our WhatsApp for managers features, no card needed