Instagram Integration

The Instagram integration in Kommo lets you manage Instagram DMs inside your CRM and automate engagement across comments, story mentions, and click-to-chat ads. It captures contact details, logs every message on the lead card, and triggers smart follow-ups - so your team can respond fast and keep opportunities moving.

Use this integration to automate engagement and keep leads moving:

• Keyword routing: Auto-reply in comments or send a DM based on detected keywords (e.g., “book,” “website”).
• Story mentions DMs: Automatically send a direct message whenever your brand is mentioned in a story.
• Lead capture & qualification: Collect emails/phones from DMs, comments, and stories, and qualify leads in Kommo.
• Ad click conversion: Engage instantly when someone clicks your Instagram ad and guide them with Salesbot.
• Automated follow-ups: Re-engage contacts who stop responding to keep leads alive.

The Instagram integration gives Kommo users a seamless way to turn social engagement into sales. Paired with Kommo’s visual pipelines, multichannel inbox, Salesbot automation, and AI-assisted replies, you get a fully connected system that captures details, assigns next steps, and nudges every opportunity forward—without lifting a finger.

To connect Instagram, ensure you have an Instagram Business account, then follow these steps:

• Go to Marketplace in Kommo and find Instagram
• Install the integration.
• Connect your verified Instagram Business account and grant permissions.
• Confirm the connection and start receiving Instagram messages in Kommo.

That’s it, your connection is live ⭐. Visit our setup guide to learn more about this connection or read our blog article to explore all the features.

• Kommo account (available on all plans, including the free trial period)
• Instagram Business account