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TL;DR
BioAge Skincare Solutions, a leading dermocosmetics distributor, replaced a scattered, manual customer service process with Kommo, growing sales by 30% while running round-the-clock support even with a small team.
Bringing beauty to more than 15 countries
BioAge Skincare Solutions is a trusted name in professional skincare: a distributor specializing in dermocosmetics and hands-on training for aesthetics professionals, including physiotherapists, dermatologists, biomedical scientists, and massage therapists.
With more than a decade in the market, BioAge Skincare has built a reputation as a one-stop source for high-performance skincare solutions. Beyond products, the company runs a wide range of technical courses and practical training programs that help professionals stay current and stand out in a competitive field.
Its distribution model blends direct sales, online channels, and close relationships with professionals, clinics, and franchises, a mix that demands fast, organized communication across every touchpoint.
Small team, big growth
As demand grew, so did the pressure on BioAge Skincare's front line. Leads poured in from campaigns, social media, and referrals, but the company didn't have the time or headcount to keep up. The daily volume of messages was massive, split across WhatsApp, social channels, and their website.
The sales and service team, though experienced, was simply too small for the sheer number of conversations coming in. Customers often waited too long for a reply, which meant missed opportunities, a weaker experience, and no reliable way to track each contact's history.
On top of that, there was no clear view of the sales funnel. Every rep managed conversations their own way, with nothing centralized. The operation grew more complex by the day, and tracking metrics or results was nearly impossible.
How Kommo stepped in and boosted sales by 30%
Bringing Kommo into the operation was a turning point for BioAge Skincare. Kommo centralized every conversation, automated large parts of customer service, and gave the team mobility, all while making the sales funnel far easier to manage.
BioAge Skincare started responding faster, selling with more precision, and understanding every step of the customer journey.
With Kommo's mobile app, sales reps and managers could now follow the entire commercial process from anywhere, straight from their phones. That's a major gain in agility and autonomy for a fast-moving operation with a high volume of leads.
The results showed up quickly: a 30% increase in sales, round-the-clock service powered by automation, and far more clarity around performance. Here's a closer look at the Kommo tools that made it happen.
1. A sales funnel built for clarity
Kommo's visual funnel let BioAge Skincare lay out its sales stages clearly, from the moment a lead comes in through WhatsApp or another channel, all the way to closing the sale and post-sale follow-up.
Everything is visible in real time, with every conversation tied to the right pipeline stage. That made it far easier for reps to stay on top of their conversations and for managers to spot bottlenecks and opportunities at a glance.
2. Salesbot and round-the-clock service
Kommo Salesbot transformed the way BioAge Skincare handles first contact. Today, every new conversation kicks off automatically, with fast, welcoming, and efficient messages. No one is left waiting on the other end of the line.
“You can communicate simultaneously and in real time with every customer, even if you have 300 or 500 customers, and just one employee.” — Aline da Silva, CEO
The bot collects data, shares product information, tracks orders, generates invoices, and can even close simple sales, all without depending on a human agent.
That shift gave BioAge Skincare true 24-hour service, guaranteeing an immediate response even outside business hours. This change significantly boosted conversions from leads arriving at night or over the weekend.
3. WhatsApp Ads integration and a single, centralized inbox
BioAge Skincare runs Click-to-WhatsApp ads to send prospects straight into a conversation. With Kommo's native WhatsApp integration, every conversation is automatically captured, added to the sales funnel, and automatically assigned to a rep.
That means no lead ever slips through, and the team can act quickly and stay coordinated. Every message, whether it comes from an ad, social media, or the website, lands in a single inbox, making the whole operation easier to organize and respond to.
“Staying connected with the customer is the first impression a company leaves. And if you take too long to respond, you end up losing that connection.” — Marcos Sena, Sales Manager
4. Kommo AI: AI summaries feature
Another feature that made a real difference was Kommo AI summaries, which automatically generate summaries of customer conversations. That saves sales reps time, makes handoffs between agents seamless, and gives the team a quick read on each customer's history, even with a high volume of daily messages.
AI summaries is simple, direct, and genuinely useful for keeping the operation under control and speeding up service without sacrificing quality.
Kommo: the perfect CRM for cosmetic businesses
By implementing Kommo, BioAge Skincare gained a strategic partner to grow efficiently without compromising quality. Kommo made it possible to scale customer service with a lean team, organize sales processes end to end, and reshape the customer experience, from first contact all the way to repeat purchase.
With Kommo, today, the BioAge Skincare team:
- Responds automatically, 24 hours a day, with Kommo Salesbot
- Organizes leads by pipeline stage and never loses track of a conversation
- Uses the Kommo mobile app on their phone to follow everything, from anywhere
- Makes decisions based on data and reports straight from the Kommo dashboard
- And, above all, grew sales by 30%
This is the kind of transformation only a robust, intelligent CRM platform like Kommo can deliver. For companies handling a high volume of leads with a small team, it isn't a nice-to-have. It's essential.
Ready to scale your cosmetics business with a complete CRM?
Getting started is simple, but if you'd rather have expert support, reach out to a Kommo partner. They're ready to get your team up and running with Kommo today.
