How to send WhatsApp broadcast messages using Kommo

WhatsApp broadcast is a feature that lets you send the same message to multiple contacts at once. A broadcast message appears in your clients' private chats as if you had written to them directly.

WhatsApp broadcast is a great tool to keep your audience engaged and up to date with the latest updates and promotions, and a must in WhatsApp marketing.

WhatsApp Broadcasts matter because they deliver messages instantly to many customers, creating personal engagement that drives sales.

• Engaged audience: 75% of people prefer communicating with businesses the same way they do with friends and family: through messaging.
• High open rates: With a 98% open rate reported by Meta, your broadcasts are almost guaranteed to be seen, far outperforming email or SMS.
• Interactive elements: Add buttons, quick replies, images, videos, or PDFs to make your broadcasts actionable and engaging, all within the same chat.
• Global reach: WhatsApp broadcasts reach users worldwide while still feeling like private, one-to-one messages.
• Cost-effective: Broadcasts are more cost-effective than ads or SMS, and Kommo lets you send rich, interactive messages to boost engagement.

WhatsApp Broadcast boosts lead conversion by delivering personalized messages directly to your audience. WhatsApp Business messages have open rates up to 98% and click-through rates of 45–60%. Automated follow-ups can increase responses by over 70%, helping turn passive leads into active customers.

WhatsApp Broadcast needs CRM support to manage leads efficiently. A CRM segments contacts, tracks conversations, automates follow-ups, and provides analytics on engagement and conversions. It also integrates multiple channels, ensuring campaigns are organized, personalized, and more effective at turning leads into customers.

Here are some WhatsApp broadcast templates you can adopt in your business:

Make your customers feel special by offering them promo codes or limited-time deals made just for them with the help of WhatsApp broadcast.

Deliver more value to your customers and increase the likelihood of purchasing by sending out newsletters to your clients.

Share product updates to show clients you’re listening, improving, and making their lives better.

Make sure your customers never miss an event or an appointment they signed up for. WhatsApp reminders are an effective way to achieve that.

There are two ways to send broadcast messages. Either through the WhatsApp Business app or a WhatsApp Business API provider like Kommo.

This method works well if you want to message up to 256 people at once, which is great for small businesses, classes, or mentorship groups. Just follow these steps 👇

1. Open WhatsApp Business App → tap the three dots (⋮) (Android) or Settings → Business Tools (iPhone).
2. Select Broadcast Lists → then New List.
3. Add contacts(up to 256 numbers).
4. Type your message and tap Send, and your message will be delivered individually.
5. Next time, just open the broadcast list again to resend or update your message.

1. Create a WhatsApp Business Account (via Meta Business Manager).
2. Choose a WhatsApp API provider like Kommo
3. Verify your business with Meta (logo, website, business name).
4. Connect your WhatsApp number to the API provider.
5. Upload your contact list (CSV file with names, numbers, and opt-in status).
6. Create a broadcast pre-approved template message (e.g., “Hi {{name}}, our free webinar starts in 2 hours!”).
7. Segment and send: choose your audience (by tag, interest, region, etc.) and schedule or send immediately.
8. Track analytics.

While there are various tools for sending bulk WhatsApp broadcast messages, Kommo CRM stands out as one of the best on the market. Here’s why:

• Kommo is an official badged Meta business partner, so your information is safe.
• Kommo is one of the most value-for-money CRM platforms available, especially given the breadth of features and the number of integrations.

Kommo has rolled out a fresh set of features that make WhatsApp broadcasts more powerful, easier to manage, and more insightful than ever.

Here’s what you’ll find in the upgraded WhatsApp Broadcast Builder in Kommo:

Let your clients know what you’ve been up to and how hard you’ve been working on improving your product to make their life better by sending product updates.🤓 It’s a great way to show your customers that you're listening to their feedback and improving your product according to their needs.👂

1. Filter your audience with “Segments”

Create, edit, and manage audiences directly within the Broadcast Builder. Apply filters, preview message counts, and make sure your message goes exactly where it should.

No more surprises — Kommo now shows the estimated cost of your broadcast before you hit send. This helps you plan budgets and avoid overspending.

1. Retarget with precision

With the “Only send to phone numbers with existing chats” option, you can decide who receives your messages: all numbers in your database (new and existing) or only customers you’ve interacted with before.

1. Connect to Marketing Messages Lite API

Kommo now supports Meta’s latest MM Lite API for WhatsApp broadcasts using marketing templates. This optimized channel improves deliverability, speeds up onboarding, and unlocks richer statistics for your WhatsApp broadcast campaigns.

Now, with AI-driven optimizations, businesses can leverage Meta’s advanced systems to tailor marketing messages and deliver the right message to more of the right people on WhatsApp.

1. Automate with bots

Enhance your broadcasts with automation. In the Content section, you can set up bots to respond to customer clicks on interactive buttons, keeping conversations flowing effortlessly.

1. Send interactive messages

Create WhatsApp carousels, flows, and interactive buttons — and make your broadcasts even more engaging with emojis and dynamic placeholders!

1. Get Meta approval

Kommo lets you create templates you can send to Meta for approval right from your broadcasting window.

1. Analyze comprehensive statistics

Monitor your campaign at every stage with detailed analytics about your WhatsApp broadcasts, such as sent, read, delivered, responded, and more, right in your broadcasting window!

Powered by Kommo, WhatsApp Broadcast becomes a high-impact channel for scaling your reach and winning more customers, strengthening relationships, and delivering measurable results.

Kommo makes WhatsApp Broadcast effortless, connecting all your leads in one place so you can start reaching customers instantly.

Now, here’s how to set it up.

To set up your WhatsApp broadcast in Kommo, follow these steps:

Click on the WhatsApp icon on the left-hand panel > Broadcasting.

Refine your audience and filter by tags, pipeline stage, or segments.

Select an approved Meta template that you previously created or create a new one in the Templates section.

Review your audience and message content, then either send immediately or schedule for later.

Once launched, you can check the status of your broadcast (Sent, Delivered, Responded) and view detailed analytical reports on the performance of your campaign.

Send targeted, personalized broadcast messages across channels directly from your CRM. Whether it’s email, SMS, or WhatsApp Broadcast, Kommo makes it easy to engage your audience and drive results. Try it free today—no credit card required ⚡️