TikTok marketing secrets: How to go viral and drive real sales

TikTok marketing is building brand identity and recognition through creative content creation strategies on TikTok.

It means creating fun, engaging videos, jumping on the latest viral trends, and running TikTok ads to connect with the TikTok community and reach a huge, active audience.

TikTok marketing combines creativity with data-driven strategies to deliver unparalleled visibility and engagement. Let's go over the key benefits of TikTok marketing for your brand. 🎉

People aren’t just scrolling; they’re hunting for products, trusting recommendations, and are ready to buy. If your business is already on TikTok, you might have sensed the momentum.

Here’s how it benefits your brand:

Sell to buyers who are already hunting. The proof? The hashtag #TikTokMadeMeBuyIt has garnered over 12.4 billion video views. Add messaging to the mix, and now these potential customers slide right into your inbox, with each conversation unlocking a sales opportunity.

TikTok’s algorithm is a hype machine; it pushes your content to the exact audience who will care. Whether through trending sounds, influencer collabs, or raw, relatable clips, your brand can blow up fast.

One TikTok video can give you endless mileage. Repurpose clips on Instagram, Facebook, YouTube Shorts, and dominate a winning video across multiple platforms at once.

TikTok marketing doesn’t have to drain your wallet. With an extremely low Median cost-per-click on TikTok Ads at just $0.99, it's one of the most cost-effective ways to grow.

Let’s consider strategies that turn these advantages into high-impact TikTok marketing campaigns.

To truly harness TikTok’s marketing power, it takes more than just posting videos. You need to plan your TikTok strategy and deploy the right tools to reach your audience.

The goal is simple: grab attention, spark interest, and encourage viewers to reach out to your business.

Don’t just copy viral videos; make them your own. Monitor TikTok’s Discover page for trending sounds, videos, and memes, then infuse your brand’s personality. When you blend in and stand out, you capture attention without resorting to a hard sell.

TikTok’s search is a goldmine; 68% of TikTok users discover brands by keywords, not just hashtags. Optimize your captions with relevant keywords, balance trending and branded tags, and pick sounds that boost views even more than hashtags do.

Big names have big reach, but micro-influencers (5K-50K followers) deliver real engagement. They live and breathe your niche, and their fans trust their recommendations.

Find creators in TikTok Shop whose audience aligns with yours, then co-create content that feels authentic and not like an obvious Ad.

Livestreams are TikTok’s VIP real estate, alerts ping directly to followers, and your stream tops their For You pages.

Host Q&As, behind-the-scenes peeks, or product demos on a regular schedule. Answer comments live, thank gifters, and watch your community rally around your brand.

Hook your TikTok lead generation ads straight into a powerful CRM like Kommo, and benefit from automatic lead creation, a unified inbox across all your other social media platforms, dynamic chatbots for instant personalized follow-up campaigns, and much more!

User-generated content is your credibility hack. Launch a branded hashtag challenge or invite duets/stitches to get your community posting about you. Then spotlight the best entries in your feed or ads, it's social proof that money can't buy.

Move beyond passive viewing by enabling in-app shopping. Features like shoppable tags and branded effects turn scrollers into buyers right inside TikTok.

Mix, match, and experiment with these seven tactics, then track your metrics and double down on what works. That’s how you turn TikTok buzz into real business growth.

Ever wish you could clone yourself to handle all the messages and comments overwhelming you?

With Kommo, you can scoop up every comment, message, and go even further by deploying Kommo’s AI-powered Salesbot, which can instantly engage with comments and messages and even assign a particular lead to a specific agent on your sales team, all on autopilot.

Your TikTok fans get instant answers, and you get more sales. Win-Win 🏅

Let's look at the top Kommo features that will totally transform the way you conduct business.

Meet Kommo’s Salesbot: your proactive TikTok sales assistant that engages instantly and keeps the momentum going without missing a beat. Engineered to convert interest into action, it makes lead capture and nurturing effortless. Some TikTok-specific features of Salesbot are 👇

• TikTok Ad-specific auto-replies

Kommo’s Salesbot pinpoints the exact TikTok ad a prospect interacted with and sends a customized message right away - whether its a special offer, a promo code, or a tailored message. Allowing you to track campaign successes while boosting engagement.

• Keyword-specific replies

Create triggers for specific keywords in comments or TikTok direct messages. Salesbot then delivers targeted responses automatically - sharing links, booking details, or product info; keeping conversations relevant and on-point.

• Order confirmation with codewords

Simplify purchase validation by prompting customers to reply with a designated keyword. Kommo’s Salesbot handles confirmation, initiates the next steps, and securely saves vital customer details for your sales team to follow up seamlessly.

Forget basic spell-check. Kommo AI helps you refine tone, shorten or expand text, and even mimic your brand’s unique communication style. Just draft your message, pick your preferences, and let Kommo polish it to perfection!

Kommo’s unified inbox serves as your single command center, consolidating chats from every channel into a seamless feed, ensuring your team never misses a lead.

With Kommo’s chatbot, also known as Salesbot, you can set up smart, no-code bots that reach out to your leads, gather details, qualify and assign leads, with no human involved.

Set it up once, and Kommo’s Salesbot will work 24/7 throughout the year.

Kommo’s flexible, customizable pipeline allows you to map out and automate each step of your sales journey according to your unique needs.

Whether you’re running one funnel or fifty, your leads move automatically through the pipeline from contacted to closed!

Picture this: every TikTok comment, message flows right into Kommo’s unified inbox. Your custom pipelines guide each lead effortlessly, while Salesbot handles the busy work. The result? Viral moments turn into meaningful connections and real, sustainable growth.

TikTok rewards authenticity, not ads. The brands winning on TikTok aren’t shouting about features; they’re creating content people actually want to watch.

With Kommo, you can effortlessly turn your viral moments into sales conversations. So even though TikTok attention is fleeting, Kommo helps you make it last.

Your customers are active on TikTok - are you maximizing this opportunity? With over 1 billion engaged users, TikTok is a game-changer for businesses ready to stand out.

So ditch the guesswork, let Kommo take your TikTok marketing campaigns into the stratosphere 🌠