Dominate lead generation with TikTok Ads Manager & Kommo

TikTok Ads Manager is basically your command center for running professional Ad campaigns on TikTok. While a regular TikTok Business account lets you boost posts here and there, TikTok Ads Manager takes things to the next level with real marketing power.

TikTok Ads Manager is where creativity meets strategy, giving you the tools to reach the right people and turn them into actionable leads.

Let’s break down the biggest advantages below 👇

With the TikTok Ads Manager, you can select who watches your ads based on various factors like location, age, interests, behavior, or even create custom/lookalike audiences.

A built-in feature that lets users fill in and submit forms without ever leaving TikTok. This is also where Kommo steps in and captures those leads instantly (more on that below!)

Start instant conversations from your TikTok ads on WhatsApp, Messenger, or TikTok. Kommo grabs these high-value chats and feeds them directly into your pipeline (more on that below!).

Beyond “likes” and “views,” see which ads are actually generating leads, how much each lead costs, and which campaigns deserve a higher budget.

Compare different versions of your Ad, for instance, video styles, captions, CTAs, to see what resonates with your audience.

Manage multiple campaigns, adjust budgets, and pause or restart ads whenever you want - all from one dashboard.

⚡ Think of TikTok Ads Manager as the difference between running ads for exposure and running a system that captures, tracks, and converts every lead automatically.

Running ads is great, but if your leads are getting lost in the inbox, you’re basically burning cash.

By connecting TikTok Ads Manager to a CRM, you can:

• Auto-capture leads: Instantly pull leads from TikTok into your pipeline.
• Stay organized: Keep every ad conversation and form submission in one place.
• Work smarter: Track performance and automate follow-ups with ease.
• Save time: Automate lead flow and tracking.

Kommo is the world’s first AI-powered conversational CRM, helping businesses capture, organize, and convert leads without missing a beat.

More than just a contact manager, it turns conversations into sales with smart pipelines, automation, sales insights, and a unified inbox for WhatsApp, Instagram, and so much more!

Now here’s where it gets interesting for TikTok users. Kommo has 2 TikTok integrations:

This integration lets you capture and connect with leads from TikTok in multiple ways (that’s what we are covering here):

• Instant Forms: Automatically collect lead information from TikTok Instant Forms and send it straight into Kommo CRM for easy follow-up.
• Instant Messaging Ads: As soon as someone clicks your TikTok ad, they can start a chat with your business right away through WhatsApp, Facebook Messenger, or TikTok.

This integration automates your TikTok business account from comment and messaging automation with Salesbot to tracking TikTok Ads. This integration has it all.

The TikTok Ads Manager integration in Kommo supports 3 powerful tools:

• TikTok Instant Forms
• TikTok Instant Messaging ads
• Event Tracking with TikTok

Let’s walk you through all of them:

Instead of manually exporting leads from TikTok and juggling multiple spreadsheets, this integration captures leads from TikTok Instant Forms and feeds them straight into your Kommo pipeline.

Every submission is tagged, organized, and ready for follow-up, so your team can act quickly and close deals.

Here’s why it matters for your business:

Form fields automatically map to the lead profile fields that you set up in Kommo, giving your team the context they need to personalize follow-ups.

No delays, no missed opportunities. Every customer who fills out your TikTok instant form immediately enters your sales pipeline.

While TikTok offers unparalleled reach and awareness, many consumers feel more comfortable continuing the conversation on platforms they already use every day, such as WhatsApp. Surveys show about 85% of consumers prefer to message brands directly.

That means a smart winning strategy for a business is: run an ad on TikTok to capture attention, then route the detailed conversation to WhatsApp, Facebook Messenger, or TikTok chat.

Here’s why it matters for your business:

The CTA button on your TikTok ad opens the conversation in the channel you linked to that particular ad, such as WhatsApp, Facebook Messenger or TikTok so you can instantly start chatting with your leads.

All leads are automatically tagged to show that the conversation in WhatsApp, Facebook Messenger, or TikTok was triggered through a TikTok Ad, so you always have the full context.

TikTok Event sets are the key to connecting your TikTok ads with Kommo and tracking what happens after someone clicks.

An Event set links your TikTok Ads account with a messaging channel such as WhatsApp, Facebook Messenger, or TikTok inbox. It defines where leads are sent after clicking your ad and which actions (called events) should be reported back to TikTok for better ad optimization.

Why it matters

Event sets enable TikTok to learn from what happens inside Kommo — whether a user starts a chat, becomes a qualified lead, or completes a payment.

The more events TikTok receives, the smarter your ad targeting becomes.

Examples of common TikTok Events tracked by Kommo

• HighIntentConversation - When a lead shares contact info or shows strong interest.
• QualifiedLead - When a lead meets your qualification criteria.
• CompletePayment - When a user places or completes an order.

This integration converts TikTok ad clicks into genuine business opportunities, allowing your team to follow up more efficiently, stay organized, and drive increased revenue.

Ready to see it in action? Let's walk through the setup.

Let’s walk you through the setup process for both Instant Forms and Instant Messaging Ads, step by step 👇

• In Kommo, go to Settings > Integrations > TikTok Ads Manager > Install.

• Log in with your TikTok for Business account and grant permissions to link your ads account with Kommo > Click “Manage” in the TikTok Instant Messaging Ads tab.

• In the TikTok Ads Manager integration widget, open the Instant Messaging Ads tab and click “Add new Event set”.

• Select your TikTok Ad account and choose the messenger channel where you want to receive messages — WhatsApp, Facebook Messenger, or TikTok and click Save.

• This connects your chosen channel to your TikTok Ads account, allowing Kommo to track conversations and send event data back to TikTok.

• In TikTok Ads Manager, go to “Campaigns” > “Create”.

• Under Ad Group, select Instant Messaging as the ad format and choose your goal either “Clicks” or “Conversations”.

• Select your messenger channel: WhatsApp, Facebook Messenger, or TikTok.

• Enter your Facebook Page ID or WhatsApp number. Kommo will automatically link it to the Event set you’ve already created.

• Finish the ad setup (creatives, button) > click “Publish all” to launch.

That’s it — once your ad is live, any user who clicks “Message us” on your TikTok ad will be redirected straight into your chosen chat channel, and their conversation will appear instantly in your Kommo pipeline.

• In Kommo, navigate to Settings > Integrations > TikTok Ads Manager > Install

• Log in with your TikTok for Business account and grant permissions.

• In TikTok, go to TikTok Ads Manager > Tools > Leads > Instant Form > Create

• Create your form - Add your introduction, questions, privacy info, and configure your final page.

• Return to Kommo, and go to the TikTok Ads Manager integration widget > Add new form.

• Select your TikTok Instant Form > map fields > assign pipelines and tags

That’s it! Every new form submission instantly creates a new lead in

Kommo 🤩

With the TikTok Ads Manager integration in Kommo, your business can now easily keep up with TikTok’s pace.

From capturing leads with Instant Forms to starting real conversations through Instant Messaging ads and tracking every interaction with Event sets, Kommo helps you achieve more with TikTok.

Your next customer might be watching a cat video right now. Make sure they see your ad instead with Kommo! 🐾

Ready to turn your TikTok ads into real business growth? Connect TikTok Ads Manager with Kommo to capture leads instantly, organize them in your pipeline, and follow up across any channel.

Try Kommo free for 14 days and see how easy it is to supercharge your TikTok campaigns!