Dominate lead generation with TikTok Ads Manager & Kommo

October 6, 2025

5 min.

TikTok isn’t just for trending videos and viral memes anymore - it's where your most incentivized customers are ready to purchase with the right nudge.

The right ad, targeted to the right audience at the right time, is what will make the difference in your viewer converting into a paying customer.

This is where Kommo’s latest integration, TikTok Ads Manager, steps in. Together, they turn your scroll-stopping content into a lead conversion machine. Let’s dive in 🤿

What is the TikTok Ads Manager?

TikTok Ads Manager is basically your command centre for running professional Ad campaigns on TikTok. While a regular TikTok Business account lets you boost posts here and there, TikTok Ads Manager takes things to the next level with real marketing power.

TikTok Business vs. TikTok for Business (don’t mix them up!)

  • TikTok Business account: Your upgraded TikTok profile. Post content, boost ads directly from the app, and chat with followers.
  • TikTok for Business account: Your ads dashboard. This is where TikTok Ads Manager lives, and it’s required for running campaigns with Instant Forms.

👉 To connect TikTok Ads Manager with Kommo, you’ll need a TikTok for Business account.

Advantages of the TikTok Ads Manager

TikTok Ads Manager is where creativity meets strategy, giving you the tools to reach the right people and turn them into actionable leads. Let’s break down the biggest advantages below 👇

1. Target like a pro

With the TikTok Ads Manager, you can select who watches your ads based on various parameters like location, age, interests, behavior, or even create custom/lookalike audiences.

Advanced audience segmentation.

Advanced audience segmentation.

2. Capture leads with Instant forms

A built-in feature that lets users fill in and submit forms without ever leaving TikTok. This is also where Kommo steps in and captures those leads instantly (more on that below!)

Configure your TikTok Instant Form.

Configure your TikTok Instant Form.

3. Track performance in detail

Beyond likes and views see which ads are actually generating leads, how much each lead costs, and which campaigns deserve a higher budget.

Track your TikTok Ad campaigns.

Track your TikTok Ad campaigns.

4. Run A/B tests

Compare different versions of your Ad, for instance, video styles, captions, CTAs, to see what resonates with your audience.

Test your ad before going live.

Test your ad before going live.

5. Scale with control

Manage multiple campaigns, adjust budgets, and pause or restart ads whenever you want - all from one dashboard.

Your TikTok Ads Manager dashboard.

Your TikTok Ads Manager dashboard.

⚡ Think of TikTok Ads Manager as the difference between just posting for fun and running a serious growth engine. So instead of just showing up on the For You page, you turn TikTok views into measurable business results.

Why connect TikTok Ads Manager to a CRM?

Running ads is great, but if your leads are getting lost in the influx, you’re basically burning cash.

By connecting TikTok Ads Manager to a CRM, you can:

Benefits of connecting TikTok Ads Manager to a CRM.

Benefits of connecting TikTok Ads Manager to a CRM.

By connecting to a CRM, it turns your TikTok Ads Manager into a multifunctional sales beast.

Meet Kommo 💜

Kommo is the world’s first AI-powered conversational CRM, helping businesses capture, organize, and convert leads without missing a beat.

More than just a contact manager, it turns conversations into sales with smart pipelines, automation, sales insights, and a unified inbox for WhatsApp, Instagram, and so much more!

📍Read our Ultimate guide to Kommo to learn about all the features, pricing plans, and partner programs Kommo has to offer.

Now here’s where it gets interesting for TikTok users. Kommo has 2 TikTok integrations:

1. TikTok Ads Manager integration

Focused on capturing leads from TikTok Instant Forms directly into Kommo CRM (that’s what we are covering here).

TikTok Ads Manager integration in Kommo.

TikTok Ads Manager integration in Kommo.

2. TikTok integration

This integration automates your TikTok business account from comment and messaging automation with Salesbot to tracking TikTok Ads. This integration has it all.

TikTok integration in Kommo.

TikTok integration in Kommo.

📍Read our TikTok automation article to learn all about it.

The TikTok Ads Manager integration in Kommo

The TikTok Ads Manager integration in Kommo turns TikTok ad engagements into real business results. Instead of manually exporting leads from TikTok and juggling multiple spreadsheets, this integration captures leads from TikTok Instant Forms and feeds them straight into your Kommo pipeline. Every submission is tagged, organized, and ready for follow-up - so your team can act fast and close deals.

Here’s why it matters for your business:

  1. Turn form data into action

Form fields like name, email, and phone automatically map to the lead profile fields that you choose in Kommo, giving your team the context they need to personalize follow-ups.

Sync TikTok Instant Forms to your Kommo lead card.

Sync TikTok Instant Forms to your Kommo lead card.

  1. Capture leads in real-time

No delays, no missed opportunities. Every potential customer who interacts with your ad immediately enters your sales pipeline.

See exactly which Ads are bringing in the most conversions.

See exactly which Ads are bringing in the most conversions.

  1. Stay organized as you scale

Pipelines, tags, and stages are applied automatically. Plus, with Kommo’s visual pipeline, you always have a bird's-eye view of your processes. So even large campaigns with hundreds of leads stay structured and manageable.

Organize your TikTok Ad campaigns with Kommo.

Organize your TikTok Ad campaigns with Kommo.

  1. Maximize multi-channel outreach

Use the captured information to contact leads via emails, WhatsApp, Instagram, or other channels, all from one platform, reducing friction and speeding up conversations.

Manage all your communication channels from one inbox in Kommo.

Manage all your communication channels from one inbox in Kommo.

This integration turns TikTok ad clicks into real business opportunities - so your team can follow up faster, stay organized, and drive more revenue.

Ready to see it in action? Let's walk through the setup.

Setting up TikTok Ads Manager in Kommo

Setting up TikTok Ads Manager in Kommo is a straightforward 3-part

process 👇

Step 1: Connect accounts

  • In Kommo, navigate to Settings > Integrations > TikTok Ads Manager > Install

  • Log in with your TikTok for Business account and grant permissions.

Step 2: Create your TikTok Instant Form

  • In TikTok, navigate to TikTok Ads Manager > Tools > Leads > Instant Form > Create

  • Create your form - Add your introduction, questions, privacy info, and configure your final page.

Step 3: Sync the TikTok Instant Form with Kommo

  • Back in Kommo, go to the TikTok Ads Manager integration widget > Add new form.

  • Select your TikTok Instant Form > map fields > assign pipelines and tags

That’s it! Every new form submission instantly creates a new lead in

Kommo 🤩

📍Head over to our setup guide for an in-depth look at how to connect TikTok Ads Manager to Kommo.

To wrap up

TikTok is all about speed, creativity & connection. If your ads are working but your leads are getting lost, you’re leaving money on the table.

So go ahead - launch those TikTok ads, capture your leads, and let Kommo do the heavy lifting behind the scenes. Your next customer may be watching a cat video right now when they could be watching your ads - Don’t let them slip away!

Frequently asked questions

Get started with Kommo + TikTok Ads Manager today

Ready to turn your TikTok ads into real business growth? Connect TikTok Ads Manager with Kommo to capture leads instantly, organize them in your pipeline, and follow up across any channel.

Try Kommo free for 14 days and see how easy it is to supercharge your TikTok campaigns!

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Bushra Shakeel

Writer @ Kommo

Bushra is a writer, lawyer, and entrepreneur. When not reading or writing, she’s passionate about exploring new cultures through travel, practicing calligraphy, or just enjoying a perfect cup of tea.

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