Last times forced us to switch from office to remote work or hybrid work. That makes task management software and other online productivity tools, including a CRM, way more popular than before for work from home jobs.
Now it's a must-have for a company that wants to stay perfectly organized and keeps a tight eye on the projects. The same goes for marketing professionals. A good task management tool will help you to prioritize tasks and increase your productivity in the long-run.
The market is full of different tools offering a different range of features. No matter which one we choose, it won't affect our marketing productivity if we don't make good use of it.
However, if you're motivated to track the tasks with it and improve marketing productivity, make sure the one you choose is packed with the following ones:
Kanban boards - a task management method that visualizes the workflow. Treat each board as a different project, add as many tasks as the project requires, and assign people to them. All is clear, and we can track the progress easily (if a Kanban tool is packed with Gantt charts it’s even better!),
Attachments - we used to share images or documents by creating endless email chains. It's inconvenient because we have to switch between apps to send them, but also, searching for these that were sent a long ago is hardly possible. Attaching files directly in the task they're related to saves time and helps keep all the important details in one place,
Checklists - to make sure everything is 100% done, we should update the progress as often as possible. To-dos and checklists add new value to this process, especially if our task management tool allows us to create a separate checklist for each task!
Priority settings - not every task we perform for the customer has the same priority level. That's why we should group the activities depending on how urgent or crucial for the project's success they are,
Progress bar - shows the percentage value of how much we've already done - just one glance and we know how much work is still to do,
Integrations - we all know it's impossible to find the tool packed with all the features we need to maintain the highest productivity level. That's why the more integrations they offer, the better! Especially if it's a CRM integration - just a few clicks, and you'll get your customers' structure and all important data inside the task manager.
A good e.g. Gantt chart software can significantly improve marketing productivity. It helps us plan and organizes the tasks, as well as monitor the progress. Choose your favorite (the market is full of free ones as well!) one and see for yourself that effortless task management significantly improves marketing productivity.