The internet can be seen as a huge forum where consumers express their positive or negative opinions towards different products and services. It's good to know that in some cases, they evaluate them based on impressions, experiences, and feedback from other consumers that are on the same page as them.
Customer reviews are critical because they present you with objective data that can help you manage customer needs and, thus, improve your business.
You can read reviews on Google, Amazon, Facebook, Yelp, etc.
Yelp, for example, is a free website that lets consumers rate businesses on a five-star scale. You can also respond to reviewers, but make sure to take a balanced and polite approach, regardless of the reviews you receive.
Here is how you can create a Yelp business account:
First of all, go to https://biz.yelp.ca. Then click the 'Get started' button. You have to search for your business - if it's not listed, don't worry, you can simply add it!
The next step is to create a business owner account. Just fill out the required information and create your account. Once you've completed this step, Yelp will send you a confirmation email.
Then click on the link provided in the email received from Yelp to complete your company listing, as well as business details, and make further edits if needed.
That's it! Now you know how to create a Yelp business account.
Remember that consumers tend to be more honest in reviews than directly with you, so make sure you take some time to read what they're saying. But don't just read them; take action and better your services so you can give your customers what they want.