What’s new in Kommo? Insights to 6-months of game-changing upgrades

Kommo’s WhatsApp integration has always been a favorite among our clients, and now we take it further.

We have included a new dedicated WhatsApp button to the left-hand panel for easier access, and the WhatsApp Business integration, powered by Meta’s Cloud API.

The update also includes a simplified migration process, along with the addition of WhatsApp Coexistence and the Conversions API, allowing users to run old and new integrations side by side while gaining better insights into customer interactions.

Don’t get overwhelmed 😀, let's look at these updates in greater detail 👇

With the new WhatsApp Co-existence feature, businesses can now connect the same phone number to both:

• WhatsApp Business App
• WhatsApp Cloud API

This setup gives your team greater flexibility. Sales reps can chat directly with leads from their phones while automated updates, follow-ups, and notifications continue to run in the background. Allowing you to keep things personal when needed without losing the power of automation or having different numbers ⚡.

Kommo’s WhatsApp Business integration is perfect for fast-paced teams that need real-time communication and instant connection with all their clients. It connects to WhatsApp's Cloud API, which is hosted on Meta’s secure server, so there’s no need for you to build your own server infrastructure.

With Salesbot automation, interactive Carousel messages, WhatsApp Flows, and the broadcast tools built into Kommo, businesses can scale conversations effortlessly while maintaining the personal touch.

Improvements to the WhatsApp integration flow make it faster and more intuitive for you to connect your WhatsApp account to Kommo. With guided setups, the onboarding experience is now significantly more user-friendly, which helps you launch faster and start chatting with leads in no time.

Kommo has introduced the QR Sandbox, allowing you to instantly explore Kommo’s WhatsApp Business integration for free without needing to connect your actual number. You can test powerful features such as WhatsApp Flows, List messages, broadcasts, and more by simply scanning the QR code.

Get hands-on, see it in action, and experience how it all works before you ever go live ⚡.

Now you can send interactive WhatsApp Carousel messages right from Kommo 🥳

These eye-catching, swipeable cards let you show off multiple products or options in one message, complete with images, descriptions, and buttons your customers can tap. It’s a great way to boost engagement and make your messages way more visual and fun to interact with.

WhatsApp forms offer a smooth and engaging way to interact with your clients using features such as dropdown menus, multiple-choice questions, short answer fields, and more. These customizable options make it easy for you to collect the right information while also keeping the conversation flowing naturally.

All responses are automatically saved in Kommo, so you’ll always know exactly what your clients are interested in.

Super easy for them, super useful for you 🎊

With Kommo’s backend support for Meta’s Conversion API, tracking your Click to message ads on Facebook, Instagram, and WhatsApp got a whole lot smarter 🤓.

This update lets you capture conversion events even when users opt out of browser tracking, improving the accuracy of your ad data. Plus, it helps align your CRM activity directly with your ad results so you get a clearer picture of what’s working.

In short, by connecting Kommo events with Meta Ads, you’ll get better attribution and a stronger grip on your Return on Ad Spend (ROAS).

Kommo’s CRM system has undergone a significant evolution, focusing not just on new features but on making the entire platform smarter and deeply integrated with your growing business needs.

With powerful AI tools now packed directly into Kommo, enhanced automation capabilities, and a completely reimagined approach to broadcasting, Kommo has pivoted from just being a flexible CRM to a proactive sales and support engine.

Let’s dive in 🤿

Kommo has leveled up its AI suite with AI agents for online stores integrated into Kommo, a built-in co-pilot to guide users within the CRM, and emotion recognition to enhance customer interactions. Here’s a closer look 👇

Kommo AI agent is a virtual assistant powered by artificial intelligence, designed to automate tasks and streamline your communications directly within the CRM. You automate responses to incoming customer inquiries, give live updates about product availability, suggest products to clients based on their preferences, and much more.

What’s more, is that you can also connect the AI agent directly to your e-commerce stores (we will talk about that a bit later 🤩).

Kommo now detects emotional tone in customer messages, allowing you to adapt responses with empathy. It can recognize and respond in the same manner to urgency or frustration, prioritizing emotionally sensitive chats to create human-like, effective interactions.

The Kommo AI co-pilot is a personal guide for Kommo users. It helps users of the CRM navigate Kommo by offering step-by-step instructions in case they get stuck or are confused about how to use certain features. Consider the co-pilot as customer support, right inside the CRM itself, guiding you to use Kommo optimally.

Kommo is expanding into new countries; therefore, it is essential that we also expand its language capabilities within the system. We have two new languages 🥳

• Bahasa Indonesian (ID)
• Turkish (TR)

This expansion helps our clients in Indonesia and Turkey to feel more at home, as they use the localized version of Kommo in the languages they understand.

And those were just the updates we made to the Kommo system as a whole. Now let's look at updates for each of our offerings in greater detail, starting with Broadcasting 🤩

Broadcasting has always been one of the best methods to reach a lot of clients at the same time. It is as important to us as it is to you, which is why we have totally revamped its broadcasting section by introducing the following:

1. Connect/Import badges- Simplified channel connection and lead importation.
2. Use case examples- Includes ready-made message content tailored to specific goals (like re-engagement or promotions), along with suggested audience configurations so you’re reaching the most relevant contacts for each scenario!
3. Modal with presets- Pre-written text and image options for broadcasts.
4. WA Template builder - Build and submit new WhatsApp templates instantly while setting up a broadcast without needing to go through the usual multi-step flow for creating a template and then adding it to your broadcast.
5. Broadcast scheduling- Create your template, set up your broadcast, and leave the rest to Kommo. Once the template is approved, it is automatically sent just the way you configured it.
6. Salesbot integration - Make your bot work automatically for over a million users with just one click by attaching it to your broadcast messages.

Kommo Salesbot is not a new feature, as it has been one of Kommo’s strong points since its inception. This, however, does not mean that we cannot spice things up with the bot system. Let’s check out the new things that your salesbot can do.

Salesbot now enables users to send voice messages and audio files, making automated conversations more engaging and dynamic. You can:

1. Record messages directly within the bot builder.
2. Attach existing audio files.
3. Convert audio files into voice messages.

A new trigger has been added to Salesbot. x hours after receiving the last incoming message. This allows for timely follow-ups based on customer interaction timing.

We’ve supercharged Instagram in Kommo with 10 powerful new features, giving you everything you need to manage and grow your presence without ever leaving the CRM.

But that’s not all. Kommo is now one of the world’s first CRMs to integrate with TikTok, so you can connect with audiences where it matters most and take your social strategy to the next level.

And for a truly all-in-one experience, we’ve added the LinkedIn integration, bringing your social channels together in one smart, streamlined system. Let’s dive in and see what’s new 👇

Kommo now integrates with TikTok so that you can handle TikTok messages right from your CRM. This gives you an easy way to connect with your rapidly growing audience using the same tools and setup you’re already comfortable with in Kommo. So you can benefit from streamlined communication all in one place without the need to juggle between multiple platforms.

Key features

1. Centralized inbox: View and reply to TikTok messages alongside all other channels within Kommo.
2. Lead capture: Automatically create lead profiles from TikTok conversations to ensure no contact is missed.
3. Salesbot Automation: Use Salesbot to respond instantly, qualify leads, or route inquiries based on predefined triggers.
4. Cross-channel visibility: Track TikTok engagement alongside other social or messaging platforms in the same pipeline.

Kommo now offers a simplified login method for Instagram integration. You can now connect your Instagram accounts directly without needing a linked Facebook account.

This update removes a major friction point and speeds up the setup process, making it easier for you to get started with Instagram in Kommo.

Kommo has introduced 10 powerful automation features for Instagram direct messages and comment replies, enabling businesses to:

1. Automatically respond to incoming DMs and reply to comments in the comment section.
2. Trigger customized responses based on comment keywords or message content either in the DM or comment section.
3. React to story mentions and messages and much more.
4. Enable the Follower check condition, meaning you can customize your responses automatically depending on whether the person interacting with you is a follower or not.
5. Automate Instagram Ad click conversions, so every time someone taps on your ad, Kommo’s Salesbot guides them through your funnel and many more!

Kommo’s LinkedIn integration allows you to automatically import leads from LinkedIn Lead Gen Forms directly into Kommo. This feature makes the top-of-funnel process for B2B marketers and sales teams more efficient by:

1. Eliminating manual data entry from LinkedIn Ad campaigns
2. Automatically creating and updating lead profiles in kommo
3. Enabling faster follow-ups and nurturing leads.

Kommo now offers seamless integrations with major e-commerce platforms, including Shopify, WooCommerce, Nuvemshop, and Lazada. These integrations ensure automatic syncing between your store and Kommo so any updates to products, pricing, or inventory are instantly reflected across both platforms.

On top of that, each integration comes with built-in AI agents designed to improve productivity and streamline customer communication so that you can now sell smarter with less effort. Let's take look at each of the integrations 👇

Kommo’s integration with WooCommerce connects your store to Kommo, enabling seamless customer communication management. Features include:

1. Centralized customer communications within Kommo, reducing the need to juggle multiple platforms
2. Automated product updates mean that whenever a new product is added in your WooCommerce store, it is also automatically added to your Kommo as well.
3. Automated price updates mean that whenever you update the price of products in your WooCommerce store, the change is automatically reflected within Kommo.

Connect your Shopify store to Kommo and take advantage of these features:

1. The Shopify AI agent that works like your virtual assistant, answering your customers’ queries in real-time, giving live inventory availability and order and delivery status, with no human input required.
2. Automatic product and price sync between your Shopify store and Kommo, so you don’t have to do the same work twice.
3. Chatbot automation, dedicated pipeline, unified inbox, and enhanced analytics to level up your customer engagement.

Kommo’s integration with Nuvemshop allows businesses to connect their Nuvemshop store to Kommo CRM. Features include:

1. Centralized customer communications within Kommo, reducing the need to juggle multiple platforms.
2. Automated product updates mean that whenever a new product is added to your Nuvemshop store, it is also automatically added to your Kommo as well.
3. Automated price updates mean that whenever you update the price of products in your Nuvemshop store, the change is automatically also reflected within Kommo.

Kommo’s Lazada integration brings your store operations and customer communications into one seamless work space - Kommo. No more switching between tools. Everything you need is managed directly within Kommo.

1. With centralized communication, you can handle all chats from within Kommo.
2. Any new products you add to your Lazada store, or any price changes you make to existing products are automatically and instantly reflected in Kommo.
3. Every Lazada order creates a deal in Kommo, complete with all the details, including order number, customer information, payment method, and delivery date.

We’ve packed a lot into these past 6 months. These changes impact nearly every aspect of Kommo, from how you connect with your customers to how you can seamlessly manage the entire sales journey.

And while this recap gives you a deep insight into these updates, the best way to experience it is to jump in and feel the difference for yourself 🚀