Instagram Lead Generation with Kommo

November 16, 2023

4 min.

With over 2 billion monthly users, Instagram stands out as a go-to-platform for generating leads. However, to effectively convert your Instagram followers into sales, you need the right strategies and tools. Wondering what those are? Keep reading to find out how you can master Instagram lead generation.

Start with Instagram lead ads

There are many ways you can generate leads on Instagram, but probably the most effective one is using Instagram Lead Ads.

With Instagram lead ads, you can target your ads using various filters, such as demographics, interests, and behaviors. Take advantage of the built-in ad formats, including sign-up forms, demo bookings, quote requests, downloads, and Instagram shoppable posts, to drive conversions.

Promote your ads across different areas of Instagram, including the feed, Stories, Reels, and Explore. Experiment with different creatives to identify what resonates best with your target audience.

To go even further, install Meta Pixel to track the performance of your ads within the app and on your website. This tracking tool allows you to analyze which ads, offers, and audience segments deliver the highest ROI. Use this data to refine and optimize underperforming areas.

Additionally, retarget users who have engaged with your ads and create custom audiences, using Instagram retargeting ads, based on website and profile interactions.

Use Instagram Click to Instagram Direct Ads

Another way to boost lead generation on Instagram is by launching Click-to-Instagram Direct Ads, ads you see in your Instagram Feed and Stories.

Instagram Direct ads feature a call-to-action button, allowing potential clients to start chatting with your business directly through Instagram Direct inbox.

Optimize your Instagram profile

To get more leads on Instagram organically, think of your Instagram profile. The profile page of your Instagram business account serves as a digital business card and plays a crucial role in attracting leads.

Here are a few tips you can use to make your profile more appealing and engaging:

1. Add clickable call-to-action buttons

You can start by adding clickable call-to-action buttons to guide users off-platform. Include buttons for actions like visiting your website or making a call. Additionally, incorporate a WhatsApp button for easy messaging.

This ensures a convenient experience for your audience, maximizing the chances of capturing their information and nurturing them as leads.

2. Use WhatsApp link

Similarly, you can include a Messenger or WhatsApp link in your bio to facilitate direct conversations with your audience.

3. Add lead magnets to your Instagram bio

By showcasing your Instagram lead magnets in your bio, you can spark the interest of your potential customers and give them a glimpse of what your product or service can do for them. This way, you can capture more leads and warm them for a higher conversion rate.

4. Feature eye-catching branding

Last but not least, make your profile visually appealing with attractive graphics. Highlight your most popular posts to leave a lasting impression on your audience. The saying goes: First comes the Follow, then comes the Sale.😉

Create compelling lead magnets

We've already covered Instagram lead magnets, but let's dive deeper into this highly effective tactic in content marketing for SMBs.To capture user contact details, it's crucial to create compelling lead magnets that genuinely resonate with your target audience.

Here’s what you can consider:

  • Offer discounts
  • Early access to new products or services
  • Free trials or extended demos of your software
  • Useful checklists
  • eBooks & guides
  • Webinars

Focus on high-value incentives that align with your audience's interests and needs.

Strategically use Instagram stories

Instagram Stories provide an excellent opportunity for Instagram lead generation to engage with your audience and drive conversions through interactive content. Here are a few strategies that you can use to maximize their impact.

Strategy #1: Use swipe-up links

You can drive conversions with swipe-up links that direct users to your website, blog, downloads, webinar registrations, or special offers.

Strategy #2: Takeovers with influencers

Another great Instagram lead generation strategy is using Instagram Story Takeovers. Collaborate with influencers and brand ambassadors to promote your products or lead magnets to your followers. This partnership expands your reach and credibility by exposing your brand to different audiences.

Strategy #3: Share behind-the-scenes & how-to content

Use Stories to share behind-the-scenes content and educational how-to guides. This strategy allows you to showcase your brand’s personality and the real people behind it and connect with your followers on a deeper level. This will make them feel involved with your brand and provide first-hand experience.

Improve your Instagram lead generation with Kommo

To make your Instagram lead generation more effective, adding Kommo CRM is the solution. Kommo CRM is an official Meta Business Partner. It provides a robust set of tools for effective Instagram lead management. Let’s explore how Kommo can help you with Instagram lead-generation efforts.

A lead card for every Instagram lead

When an Instagram lead sends you a message, leaves a comment or mentions you on their story, Kommo automatically generates a lead card (lead profile). This lead card contains contact details, complete history of interactions, notes, and tags. It equips your sales team with the necessary information, providing personalized and well-informed follow-ups with your leads.

Unified Inbox for all your Instagram DMs

Kommo’s unified inbox brings all your Instagram DMs into one place for organized and streamlined lead management.

24/7 Instagram chatbot

With Kommo, you can engage with leads using our 24/7 Instagram chatbot, aka Salesbot, which delivers personalized and timely responses. Salesbot ensures that every new lead receives an immediate reply. You can also set up greetings and away messages, lead routing, document generation and automated comment replies, you name it.

Analytical tools for campaign optimization

Lastly, Kommo allows you to track DMs and Instagram conversions. This feature provides valuable data-driven insights, helping you optimize your Instagram lead generation efforts. With this visibility and analysis, you can make informed decisions to drive better results on Instagram.

Bottom line

Instagram is a goldmine for lead generation when approached strategically. By implementing the tips and utilizing the features offered by Kommo CRM, you generate a consistent stream of high-quality Instagram leads.

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