If your target is a younger audience, you will find that messengers are the right medium to aim for, and here’s how you can use it better. Messengers, in their nature, are personal. It’s the same communication channel people use to talk to their family and friends. This quality, however, is double sided - the response time expectations are high by default. Typical response times is estimated to be less than 30 seconds.
The only thing that’s left is the strategy. That is entirely up to your imagination, as only you know what to tell and how to tell it best to your customers.
From there, simply form this personal relationship on the terms that are most convenient and beneficial to your customers. A compelling story with clearly set benefits is a powerful combination. Consistency of delivery across all channels and all pieces of marketing will eventually form a strong image of your brand as an authority, thus, building trust, and..tons of sales.
Now go out there, and deliver your message. Help your customers become heroes they have never suspected they wanted to be.