Kommo vs. Callbell: Which is right for you?

July 2, 2024

12 min.

Looking for the best customer relationship management (CRM) for your small business?

You've probably already looked into a few CRM platforms. To help with your search, we'll showcase the differences between Kommo and Callbell.

Kommo & Callbell: A quick comparison

First, some background on Kommo and Callbell:

Kommo is an integrated platform that allows you to interact, message, and complete transactions easily through email and popular messaging apps like WhatsApp or Facebook Messenger. You can convert leads into loyal clients with Kommo's powerful sales tools and analytics.

Callbell is a multi-agent platform that also helps to group all messaging apps like Instagram, Facebook Messenger, WhatsApp, and Telegram in one place. The platform ensures you don’t overlook client messages.



Starting Price
$15 per user/month
$15 per user/month
Minimum Users
From 3 users
Daily Active Users (DAUs)*
2,500 Active users per month
Communication Channels
WhatsApp, Facebook Messenger, Instagram, Viber, Telegram, Skype, iMessage, phone & email
WhatsApp, Instagram*, Facebook Messenger, Telegram
Omnichannel inbox, built-in chatbot editor, visual Digital Pipeline, task management system, broadcasting
Advanced chatbot, API & Webhooks, broadcasting

*WhatsApp and Instagram require extra payment

Kommo vs. Callbell: What’s the difference?

1. Mobile app features

CRM mobile apps provide flexibility and convenience for users to manage customer relationships and stay productive while on the go. This contributes to improved customer satisfaction and a business’s success.

Callbell’s mobile app focuses primarily on communication with your clients. You can only access multichannel inboxes, push notifications, and team communications on the go.

However, the Kommo app boasts many more functions. You can find:

  • an intuitive mobile CRM
  • contact sync
  • caller ID
  • business card scanner
  • smart notifications

Kommo is the same solution as the web version that helps businesses stay connected to their teams and customers.

2. Intuitive analytics

Every customer expects overall analytics in their CRM platforms. To sum up your work in numbers and graphs and help you form new and improved strategies.The graphs and analytics of your business need to be easy to use, easily automated, and highly customizable to fit your brand.

Whether tracking sales metrics, analyzing customer behavior or measuring marketing campaign performance, Kommo's intuitive analytics give users the actionable insights they need to succeed.

The analytics feature is designed to be user-friendly, ensuring that users without extensive data analysis expertise can navigate and interpret data effectively.

In Callbell, users may need help with the analytics feature, finding it less intuitive and manageable compared to other aspects of the platform, making it difficult for users to navigate and interpret data effectively.

3. Sales pipeline

The sales pipeline visually represents the customer's stages while closing a deal. It is an easy-to-use dashboard with numerous customizable columns designed to meet your needs.

Kommo has a visually customizable pipeline that saves hours of work and is enjoyable to use – there is a dashboard with many columns containing different names to be automated.

With the help of a visual pipeline, you will never lose customers due to the clear and intuitive ways you can manage your sales processes.

💡Kommo has a visually customizable pipeline that saves hours of work and is enjoyable to use – there is a dashboard with many columns containing different names to be automated.

Callbell has a “Contact Funnel” that is a part of the lead card. There is no visual appearance of stages. It is used more like tags. You can only check your client's “stage” by clicking the icon inside the chat.

Kommo vs Callbell: Integrations

Wondering why you need a CRM platform in the first place? Well, it’s an integration opportunity.

🤔 What are integrations?

Integrations offer the simplest way to connect your CRM with third-party platforms, creating a convenient ecosystem to streamline your business processes.

We’ve created a comparison table of Kommo and Callbell's integrations to help you understand their differences:



Integration Category
Messaging Apps
Facebook Messenger, WhatsApp, Instagram, Telegram, LiveChat, Zoom, Skype, Viber, iMessage, WeChat, SMS, phone, email, Google Business Messenger, SnapEngage, and more.
Facebook Messenger, WhatsApp, Instagram, Telegram
Zapier, Slack, Shopify, Make, Calendly, Google Calendar, Zendesk, Piesync, Google Sheet, Evernote, Mindbody, PandaDoc, Forms.app, 10to8, Breezy, Pyrus, ClickUp, Ecwid, Webhook.
Leads Capture
Facebook leads form, LinkedIn, RD Station, Wufoo, Formstack, Typeform, Tilda, Unbounce, JotForm, Getsitecontrol, FormKeep, Formidable Forms, WordPress.
MailChimp, ActiveCampagne, Twilio, Facebook ads, Google Ads, LeadsBridge, Google Analytics, Omniconvert Explore, Outgrow, Weblium, Rigostat, MailerLite.
Documents & Storage
Dropbox, HelloSign, FormStack Documents, Proposify, Dokker, Folder.
Invoicing & Payment
Stripe, PayPal, MemberSpace.
Only Credit Card

As you can see, Callbell provides fewer integration opportunities. The platform has basic messaging apps like Facebook Messenger, Instagram, WhatsApp, andTelegram. The only integration they offer is Zapier. Be aware that WhatsApp, Instagram, and Zaiper require extra fees. You can create and add all necessary automations through this third-party company, but this kind of integration will be less stable than a native one.

Kommo however, presents a wide range of native integrations. Apart from basic messaging platforms, Kommo shows a diversity of choices in messaging apps and also in payment, marketing development, and workflow.

Discover Kommo’s 200+ pre-built integrations that help you work seamlessly, improve customer experience, and boost sales.

Kommo vs Callbell: Pricing

After breaking down the main differences between Kommo and Callbell, let’s check out the pricing.

In the table below, you see the different pricing plans that Kommo and Callbell provide.



Unified inbox, customizable Digital Pipelines, 2,500 active leads per user, task management, and more.
$15/month per user
Multiagent Chat
Chat Management Inbox, Facebook Messenger, Mobile App.
$15/month per user*
Everything in Base,no-code Salesbot, pipeline automation, 5,000 active leads per user.
$25/month per user
Multiagent Chat Plus
Everything included in the Multiagent Chat plan: Dedicated Support, Advanced Statistics, API & Integrations, and Verified WhatsApp Requests.
$20/month per user*
Everything in Advanced, increased client database (10,000 per user), advanced client profiles.
$45/month per user
Everything included in the Multiagent Chat Plus plan, 50+ agents, ChatGPT Integration, SAML / SSO Authentication.

Please note that

Callbell offers only three billing options: quarterly, semester, and annual. The minimum plan starts with three users.

Kommo vs. Callbell: Entry-level plans comparison

Let’s break down the entry-level plans seen above. They serve as a starting point for users to experience the basic capabilities of each platform at an affordable price, making them suitable for individuals, startups, or small businesses looking to get started.



Kommo Base
Callbell Multiagent Chat
WhatsApp, Facebook Messenger, Instagram, Telegram, Viber, WeChat, iMessage, Skype, SMS, phone & email, and more.
Facebook Messenger, Telegram.
Minimum Users
3 users
Monthly Active Customers
2500 per user
Omnichannel inbox, visual Digital Pipeline, automated task management, team chat, live support.
Omnichannel inbox
$15 per user/month$15 per user/month
$15 per user/month*
Additional Expenses
Instagram Direct ($22/month), WhatsApp (from $54/month), Advanced Chatbot Builder ($66 per month).

Callbell starts their entry-level plan with 3 users for 3 months. However, their $15 price is only for one user and one month; the actual price for 3 users and 3 months will be $135. If you want to add Instagram or WhatsApp integrations, your payment will rise to $373 per 3 months of use. Additionally, the Advanced Chatbot Builderis another $66/per month.

Adding the total to $571 for 3 months. Kommo provides all the same functions – without the chatbot available in the entry-level plan – with far more integration options at no extra cost for only $135 per 3 users for 3 months.

You always have an opportunity to try out Kommo and Callbell by accessing a free trial period for 14 and 7 days, respectively.

Please note:

You always have an opportunity to try out Kommo and Callbell by accessing a free trial period for 14 and 7 days, respectively.

Kommo vs Callbell: Features

Similarity #1: Chatbot

A no-code chatbot editor is available in Kommo and Callbell. Using the chatbot feature, you can create automated customer support that will always be active. Chatbots give way to many other positives, such as increased lead generation, automating repetitive tasks to save time, improving customer engagement, and providing valuable insights into sales performance.

These tools enable users to create customizable workflows and build personalized chat experiences for many scenarios.

Let’s first review the functions of Callbell’s chatbot:

  • Welcome messages.
  • Closing messages.
  • Offline chat messages – this message notifies the user that no one is active at a specific time and can include instructions on what to do next.
  • at a specific time and can include instructions on what to do next.
  • Assign a conversation to a team or user. In the Enterprise plan, Callbell’s chatbot is AI-empowered by ChatGPT. Its primary function is to assist with quick responses through a feature called “ZapReply,” which offers helpful suggestions directly within the chat interface to respond to customer inquiries.

Looking at Kommo, you will see a wider range of chatbot functions:

  • Answer frequently asked questions.
  • Troubleshoot common problems.
  • Nurture clients through sales cycle.
  • Send rich messages on multiple messengers.
  • Gather lead’s contacts.
  • Auto-assign leads's questions to the right team member.
  • Validate information.
  • Generate documents.
  • Perform workflow actions.

Similarity #2: Multichannel inbox

CRMs’ primary objectives are to deepen customer relationships, boost sales, and empower data-driven decisions for sustainable business growth.

Both Kommo CRM and Callbell CRM prioritize message management, focusing on centralizing your communications within a streamlined multichannel inbox.

A multichannel inbox is a centralized hub for managing and responding to messages from various communication channels. It enables organizations to deliver exceptional customer support and communication experiences across multiple touchpoints.

The only thing that differentiates Kommo from Callbell is the number of social media integrations. In Kommo, you can add basic platforms such as WhatsApp, Facebook Messenger, Instagram, and Telegram but also apps such as Viber, Skype, WeChat, and iMessage. All the integrations are linked below and already included in your Kommo plan. Callbell, however, charges extra fees for apps like Instagram.

Similarity #3: Broadcasting

Kommo and Callbell both support broadcasting, a feature that allows you to send messages to a large group of people at once. This feature is useful for launching campaigns or letting customers know of new updates and products. Reaching out to new leads or maintaining existing leads are also easier with these tools.

Broadcasting a feature that allows you to send messages to a large group of people at once.

Broadcasting can be scheduled to be sent at a specific time and day and targeted at different groups based on specific variables. A/B testing, or split testing, helps businesses analyze what works best for their clients.

Companies can improve performance, increase conversions, and enhance user satisfaction by systematically testing different variations and measuring their impact on desired outcomes.

Pay attention:

To Broadcast via WhatsApp using Callbell, you have to connect to the WhatsApp Business API. Callbell charges $54 per month for the WhatsApp Business API.

With Kommo, you can connect it for free to configure. After that, you only pay for the messages you send.

Kommo vs. Callbell: Ease of use

Both Kommo and Callbell CRM platforms offer intuitive interfaces prioritizing ease of use and productivity. Whether you're a seasoned sales professional or new to CRM software, you'll appreciate the simplicity and efficiency of these user-friendly solutions.

Callbell might be more user-friendly as they don’t provide as many features and tools as Kommo does.

Nonetheless, with Kommo's wide range of tools and logical design, all necessary features can be found in a split second. This easy-to-use platform allows you to start working immediately.

Kommo vs Callbell: Customer support

Another crucial thing you should consider when choosing a CRM is customer support. Investing in a CRM provider with strong customer support will significantly enhance the effectiveness and value of that CRM system for your business.

Both support teams have gained good customer reviews. However, here’s the difference that should be mentioned:

  • Kommo provides support through various channels such as phone, LiveChat, email, web form, and media. In contrast, Callbell primarily responds through social media, email, and web form.

Kommo is a better choice for customers who prefer real-time communication. Callbell is a better option for social media users who need 24/7 support.



Language Options
English, French, Spanish, Portuguese, Italian.
English, French, Spanish, Portuguese, Italian.
Hours of Operation
Business hours only.
Support Channels
Phone, LiveChat, social media, email, webform.
Social media, email, webform.
Support Resources
Knowledge base, training materials, documentation, blog.
Help desk, webinars, blog, knowledge base.
Best For
Real-time communication.
Real-time communication.

Choosing between Kommo and Callbell



Pricing: Kommo has three different pricing plans that will be suitable for every business.
User-friendly: Kommo is exceptionally user-friendly, making it easy for new users to start immediately.
Accurate analytics: The filter feature provides precise insights into business/user performance, chat data, and customer behavior.
Advanced Mobile App: The mobile app retains most features that help you stay connected with your team and clients.
MACs: Kommo gives only 2,500-10,000 MACs depending on the pricing
Numbers of users: By default, there is only one user per plan, but you can always add new users by paying an extra fee.
Support Access:The support team works only during business hours; Saturday and Sunday are days off.
Support Access:The support team works 24/7.
Valuable Metrics: metrics allow businesses to track their performance and gain insights into customer interactions.
Complicated pricing structure: Because of extra payments, specifics of number of users in plans, and also billing frequency, it is difficult to calculate the real price of the product.
Limited Integrations: CallBell lacks variety in the integrations list: Zapier + social media.
Unintuitive Analytics: Numerous reviewers have noted that Callbell's analytics feature is perceived as less intuitive and challenging to comprehend, indicating a need for enhancements in usability and clarity.
Slow History Access: Additionally, some users have mentioned that accessing past conversation history is slow, which can impact productivity.
Contact Funnel:As it is represented as tags inside leadcard chat, it’s not comfortable to check out customer sales stages.

Small business vs. enterprise



Target Market
Small Business
Small Business
Ease of Use
Email marketing, social media marketing, WhatsApp marketing, lead generation, CRM marketing, message scheduling, custom funnels, Chatbot builder
Social media marketing, chatbot builder, custom funnels
Less scalable

Email & messenger marketing

Both Kommo and CallBell are adaptable platforms that easily integrate with email and messaging services.

Unfortunately, CallBell does not help with email marketing opportunities. Kommo, however, provides the following advantages for email marketing:

  • The ability to segment and personalize email campaigns.
  • Email parsing, is a valuable tool that can help you automate creating leads based on emails you receive.
  • Campaign automation.
  • A/B testing of email campaigns.
  • Detailed analytics of campaign results.

Messenger marketing also provides a more personalized and interactive way for businesses to connect with their audience, driving engagement, loyalty, andconversions. Let’s point out the main advantages of Kommo:

  • Supports over 10 popular messengers, including WhatsApp, Telegram, Facebook Messenger, Instagram, WeChat, and others.
  • Tools for creating and automating messenger campaigns.
  • Tracking the results of messenger campaigns.


Considering budget opportunities, Kommo tries to appeal to businesses of all sizes. An entry-level plan would fit all your basic needs, and you can try out all free integrations and many other features without any extra payment.

Pay attention

Monthly payment is not currently available. The minimum subscription period is 6 months.

Meanwhile, CallBell is more complicated. You need to pay for 3 users immediately and buy access for 3 months straight. This can be inconvenient and break your budget. In addition to the expensive payment plan, you must pay extra for access to their chatbot builder, Instagram Direct, and WhatsApp integrations.

📌 Please note:

Kommo doesn’t charge additional fees. The price covers all features included in your plan. Only optional third-party integrations require extra charges.

Business process

With Kommo, you can automate your work process and integrate many features to make your life easier. The Digital Pipeline functionality is intuitive and adaptable, enabling businesses to track and customize the entire customer journey, from initial contact to conversion.

Callbell’s pipeline has limited customization and visualization. The mobile app is more focused on team and customer communication. Callbell also lacks third-party integration options. However, all of this contributes to a simpler and more concise interface.

Kommo vs Callbell: Final thoughts

It doesn't matter whether you’re starting or looking to grow big; Kommo and Callbell are useful for any business looking to increase team efficiency and client sales.

Before making your decision, you need to consider your own business needs. Both platforms allow you to manage customer interactions and propel your business to new heights.

Bottom line

If you still don’t know which platform to choose, we recommend testing Kommo out for free before making your final decision.

To explore all the capabilities of Kommo and to understand how the platform can increase your business’s revenue, try a 2-week free trial. No credit card required.


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