Switching to WhatsApp Business integration offers several advantages over the traditional WhatsApp Business API:
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Increased stability – The integration connects directly with Meta’s Cloud API, which reduces errors and improves reliability.
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No additional fees – The $0.002 per message Kommo fee no longer applies. You only pay Meta’s conversation prices.
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24-hour customer service window – Each time a client messages you, a 24-hour window opens. During this time, you can reply freely without using templates.
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Enhanced features – You can use quick reply buttons, list messages, media templates, and message reactions that weren’t supported before.
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Customizable source names – Sources can be renamed in Kommo to better fit your workflow.
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Advanced statistics – The WhatsApp statistics section now includes more detail, such as:
- Conversations: Track free entry conversations, free tier conversations, regular paid conversations, and the total number of conversations. You can also see the total cost of all conversations.
- Templates: Monitor the number of templates sent, delivered, read, and clicked.
- Messages: Keep track of messages sent and delivered.
Learn more about the WhatsApp statistics in Kommo here.