Set up WhatsApp Marketing Messages Lite API to broadcast marketing messages

June 3, 2025

Requirements:

  • Available in Advanced and Enterprise plans or an active 14-day trial.
  • MM Lite API requires a connected Meta Ads Manager account. Without it, this feature cannot be connected.
  • Valid payment method added to your Meta Ads Manager.
  • Your WhatsApp number must be connected directly to the WhatsApp Cloud API. It cannot be connected through the WhatsApp Business App.
  • A WhatsApp Business account with at least one approved template ready for use.

Limitations:

  • MM Lite API is used exclusively for sending marketing messages. Other message types will be sent through the Cloud API.

What is the WhatsApp Marketing Messages Lite API?

The WhatsApp Marketing Messages Lite API is an add-on feature to the WhatsApp Business integration, designed specifically for sending bulk marketing messages more efficiently.

Note: You can use both the Cloud API and Marketing Messages Lite API within the same conversation. Choose the tool that best fits the message you're sending.

What’s the difference between the WhatsApp MM Lite API and the standard WhatsApp Business messaging?

Here’s a quick comparison to help you understand how Marketing Messages Lite fits into your existing WhatsApp Business setup:

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Feature
Marketing with MM Lite API
Marketing without MM Lite API
Message types
You can send marketing messages more efficiently.You won’t get replies here – replies go through the regular messaging.
You can send all types of messages – like login codes, order updates, or promotions – and receive all incoming user replies.
Delivery performance
Optimized for higher delivery rates
Standard delivery rates
Template usage
Reuse previously approved marketing templates
Full customization of templates

When to use Marketing Messages Lite

Use this add-on when you want to:

  • Send promotional campaigns at scale to targeted customer segments.
  • Lower your marketing costs by paying only when a marketing template is successfully delivered.
  • Improve campaign performance with optimized delivery rates for marketing messages.

Pricing

Meta applies a per-message pricing model for both the MM Lite API and the standard WhatsApp Business messaging. You’re only charged when a template message is successfully delivered.

The rate depends on the country code of the recipient’s WhatsApp number.

For more details on pricing, check out Meta’s pricing guide.

How to connect to the Marketing Messages Lite API?

To connect the Marketing Messages Lite API, follow these steps:

  1. Go to Leads and click the ellipsis button in the top right corner, then select New broadcast.

  1. Click Create a broadcast.

  1. Select Basic broadcast.

  1. Click Start from scratch.

  1. Open the Channel section. Click the activate Marketing Messages Lite API link.

Log into your WhatsApp Business account.

Note: All other eligible WhatsApp Business accounts in your Meta account will be connected to Marketing Messages Lite API automatically. The connection process may take some time. To check the status, return to this section later.

  1. The setup is complete!

How to disable Marketing Messages Lite API

To send broadcasting using standard API, you can disable the toggle at the bottom of the Channel section:

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.

Not a user yet? Sign up for our 14-day free trial or book a free live demo.

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