Dynamic Fields

ID - This is an ID of the Lead card. Every lead has an identification number of 7 digits and should not be confused with the Lead name.

Lead name - Lead name is the name of the Lead. Lead name can be found on the top of the left-side menu of the lead profile. When a lead has no name, it is named the same as its ID number. For example, Lead #1234567

Sale value - is the potential value that the lead may bring to your business. For example if a Lead wants to buy your product for $100, the sale value of the Lead is $100.

Contact name - Contact name can also be tricky. It should not be confused with the Lead name. For example, if a Lead is grabbed from an Instagram account, then the contact name of the Lead is the same as the Instagram name of the Lead. If a lead wrote from the instagram account called “Alba Ampar”, then it will be considered as a contact name. It doesn’t necessarily mean that the name of the Lead will be Alba Ampar as well. If the Lead has several contacts then there can be several contact names.

Company name - Company name is the name of the company that the Lead works in.

Lead stage - Lead stage is the stage of the Lead in the Pipeline.

Responsible user - is the user that is responsible for the Lead.

Responsible user (ID) - This is the identification number of the Responsible user. Every Kommo user has their ID number.

Responsible user (Email) - Email address of the responsible user.

utm_term - The value that you filled in to the utm_term tag in your link, which is often used for search terms.

referrer - shows the website where the lead came from.

gclientid - Google client identification - Client ID (cid) is a unique identifier for a browser–device pair that helps Google Analytics link user actions on a site. The cid parameter helps you identify unique visitors and understand what each of them was doing on your site at different times.

gclid - Google click identification - Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting.

fbclid - Facebook click identifier.

City - city of the Lead as it is shown in the Lead profile.

Country - country of the Lead as it is shown in the Lead profile.

Form - it is a field that can be used in webforms.

ID - identification number of the contact. Every contact has an ID number.

First name - First name of the contact.

Last name - Last name of the contact.

Responsible user - Responsible user of the contact. The same Lead and contact can have different responsible users.

Responsible user (ID) - Identification number of the responsible user of the contact.

Responsible user (Email) - Email address of the responsible user of the contact.

Position - Position of the contact.

Phone - Phone number of the contact.

Email - Email address of the contact.

User terms - This is a user agreement button that can be added to the webforms. Upon clicking, you will also get the icon inside the Lead card.

Phone (Work phone) - Work phone number of the contact.

Phone (Work DD) - Direct Dial number of the contact.

Phone (Mobile) - Mobile phone number of the contact.

Phone (Fax) - Fax number of the contact.

Phone (Home) - Home phone number of the contact.

Phone (Other) - Additional phone number of the contact.

Email (Work email) - Work email address of the contact.

Email (Priv. email) - Private email address of the contact.

Email (Other email) - Additional email address of the contact.

ID - Identification number of the company. Every company has its own ID number.

Responsible user - responsible user of the company. The same lead and the company can have different responsible users.

Responsible user (ID) - Identification number of the responsible user of the company.

Responsible user (Email) - Email address of the responsible user of the company.

Phone - Phone number of the company.

Email - Email address of the company.

Web - Web-address of the company.

Address - Address of the company.

Phone (Work phone) - Work phone number of the company.

Phone (Work DD) - Direct Dial number of the contact.

Phone (Mobile) - Mobile phone number of the company.

Phone (Fax) - Fax number of the company.

Phone (Home) - Home phone number of the company.

Phone (Other) - Additional phone number of the company.

Email (Work email) - Work email address of the company.

Email (Priv. email) - Private email address of the company.

Email (Other email) - Additional email address of the company.

Kommo User name - User name of the Kommo user writing the message.

Kommo User phone - Phone number of the Kommo user writing the message.

Need more help in setting up or troubleshooting? Contact us by sending an email to support@kommo.com or write to us on Facebook.

Not a user yet? Visit our tour page or contact us for a demo.