Master Metrics is a reporting and analytics tool that transforms your Kommo data into dashboards. It gives you deeper insight into how your leads, deals, and pipelines perform — with the flexibility to track custom metrics that matter most to your business. You can also blend Kommo data with marketing results from Google Ads, Meta, or GA4 to get the full picture, from first touch to closed deal.
Use cases
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Measure marketing ROI – Combine ad data from Google or Meta with Kommo revenue to see which campaigns drive the best results.
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Department-specific dashboards – Build separated dashboards for other stakeholders, including sales, management or clients, each showing relevant metrics.
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Automate your reports – Schedule dashboards to update and send automatically to your inbox or Slack channel.
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Custom metrics and advanced data blending – Create your own formulas and combine data to build advanced metrics that match your business needs (e.g. lead quality scores, lifetime value, conversion velocity, cost per acquisition per channel).
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Predictive insights and trend-based forecasting – Use historical data to forecast future deal flow, revenue, or campaign performance — helping you make data-driven decisions about budget, staffing, or strategy.
To use Master Metrics with your real Kommo data, start by following our how to connect guide.
Main features
Dashboards
Dashboards are your main workspace in Master Metrics — this is where you set up the information you want to follow by adding widgets (e.g. cards, tables, charts, etc). You decide what to include and how everything is arranged, so each dashboard fits the way you work.
You can:
- Create dashboards from scratch or from a template
- Rename, refresh, duplicate, share or delete dashboards
- Arrange widgets to highlight the metrics that matter most
Widgets
Widgets are the building blocks of dashboards. They visualize different parts of your Kommo data and update automatically as new information syncs from your CRM. Types of Master Metrics widgets include:
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Metric cards — show a single number (e.g. total leads, deal value)
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Tables — display multiple metrics in rows and columns for easy comparison
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Charts — show data visually (bar, line, pie, etc.) for trends or comparisons
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Powertables — detailed tables with breakdowns that can be exported to Google Sheets
Custom metrics
Custom metrics let you build your own formulas using your synced Kommo data. They’re great for tracking things that matter specifically to your business.
You can create formulas such as:
- How many qualified leads you’re getting
- The average value of the leads you close
- How much it costs to get a qualified lead
- The value of leads per campaign
Important: These formulas refresh automatically, so you always have up-to-date results.
Overview dashboards
Overview dashboards give you a summary table that brings together data from multiple clients or campaigns in one place. Instead of building a dashboard with widgets, you get a unified view that lines up key information for quick review — helpful when you want to compare results at a glance.
You can create two types:
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Overview by client: This is a summary table where each row represents a client. The columns show their main metrics pulled from your connected platforms — including advertising accounts, analytics tools like GA4, e-commerce, and Kommo data.
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Overview by campaign: This table lists your campaigns, with each row representing a single campaign. The columns show the performance data collected from your connected platforms, allowing you to review multiple campaigns in one place.
To explore how each feature works, head over to our how-to-use guide.
Best practices
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Organize dashboards by goal – Create one dashboard per purpose (like sales, marketing, or campaign tracking) to keep each space clean and easy to follow.
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Keep widget layouts simple – Start with a few blocks and add more only when needed. A clean layout helps your team understand results faster.
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Use clear, consistent naming – Give dashboards, widgets, and custom metrics straightforward names so anyone can recognize what they’re looking at.
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Stick to the same filters – Apply the same date range or filters across widgets so your numbers stay aligned and you avoid mismatched results.
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Review your setup regularly – As your team’s workflow changes, update dashboards, widgets, and custom metrics to keep everything accurate and relevant.
If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.
Not a user yet? Sign up for our 14-day free trial or book a free live demo.
