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Video engagement to lead capture automation

YouTube via Zapier Integration

YouTube via Zapier connects video engagement directly to your Kommo CRM. Whether a viewer comments, likes, or subscribes, you can instantly turn that interaction into a trackable lead, activity, or trigger a follow-up task. It’s a smarter way to connect your content strategy to your sales and marketing workflows.

💡 Cool ways to use YouTube via Zapier and Kommo

Unlock effective strategies with the YouTube integration in Kommo to automate lead capture, customize follow-ups, and accelerate growth:

  • Automatic activity logging: Log YouTube video views, comments, or likes as activities in Kommo for context-rich contact histories.
  • Lead creation: Instantly create new leads in Kommo when someone engages with your content, like subscribing or commenting.
  • Contact segmenting: Tag and organize leads in Kommo based on specific videos they interact with (e.g., product demos or promos).
  • Task automation: Trigger follow-up tasks or reminders in Kommo when key engagement actions happen on YouTube.
  • Centralized engagement tracking: Sync viewer behavior directly into your CRM to connect video performance with your sales funnel.

❤️ Why do Kommo users love YouTube?

Kommo users love YouTube because it transforms every like, comment, or subscription into actionable sales data enriched by Kommo’s unique features, like visual pipelines, multichannel chat, and automated workflows. With engagement flowing in via Zapier, teams can instantly route leads, trigger personalized follow-ups, and track progress in real time, turning YouTube into a powerful, fully integrated growth channel.

🔌 How to connect YouTube via Zapier

To use YouTube with Zapier, first connect Kommo in your Zapier account in the Apps section, then proceed with the following steps:

  1. Go to Zapier to create a new Zap.
  2. Add a connection in the Apps section.
  3. Create a new Zap and add YouTube and Kommo.
  4. Map YouTube subscriber or comment data to Kommo lead or task fields.

Now your YouTube engagement is automatically synced with Kommo 📺 Read our setup guide to learn more about this connection via Ziaper.

⚒️ What do you need

  • Kommo account (available on all plans, including the free trial period)
  • YouTube account (Fees may apply, contact the service for tariff details)
  • Zapier account (Fees may apply)