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Form-driven lead capture and contact enrichment

🔧 3rd partyAll integrationsLead capture

Yay! Forms Integration

Integration overview

The Yay! Forms integration in Kommo sends form submissions straight into your CRM as new leads. Responses are mapped to lead fields, contacts and companies, and can be attached or created automatically, and tags (both static and dynamic) are applied based on answers.

This integration streamlines form-based lead capture, ensuring data arrives structured and ready for action within Kommo.

💡 Cool ways to use Yay! Forms and Kommo

With Yay! Forms and Kommo, every submission instantly becomes a structured lead you can act on. Here’s how the integration helps:

  • Instant lead creation: Automatically generate a new lead card in Kommo for every form submission, so no inquiry is missed.
  • Field mapping: Map any form question to Kommo lead fields so submissions populate profiles with the exact data you need.
  • Contact linking: Attach responses to an existing contact or create a new contact automatically to keep customer history intact.
  • Company association: Auto-create or attach a company to the lead when company details are provided, perfect for B2B workflows.
  • Dynamic tagging & routing: Apply manual or automatic tags (including tags from multiple-choice answers) and send leads to the correct pipeline and stage for immediate follow-up

❤️ Why do Kommo users love Yay! Forms?

Kommo users love Yay! Forms because it turns form submissions into qualified, action-ready leads without manual work. With mapped fields, automatic contact/company creation, and tag-driven segmentation, reps get full context at first touch. Pair that with Kommo’s smart pipelines, automation rules, and tag filters, and your team can prioritize, route, and follow up faster — boosting conversion and reducing admin time.

🔌 How to connect Yay! Forms with Kommo

Connecting Yay! Forms to Kommo only takes a few clicks. Once set up, every form submission flows directly into your CRM:

  1. Open the Yay! Form you want to connect and go to the Integrate tab.
  2. Select Kommo Integration and click Configure.
  3. Sign in to Kommo and authorize the connection.
  4. Choose the pipeline and status where new leads should land.
  5. Map your Yay! Forms fields to Kommo lead fields.

That’s it, your integration is live ⭐.

⚒️ What do you need

  • Kommo account (available on all plans, including the free trial period)
  • Yay! Forms account (fees may apply, contact the service for tariff details)