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Form-to-CRM automation integration

Google Forms by Pluga Integration

Integration overview

The Google Forms integration in Kommo, powered by Pluga, connects your lead capture forms directly into your sales pipeline. This no-code automation ensures that every form submission turns into actionable CRM data, automatically creating or updating leads, distributing them to the right reps, and syncing with other tools for full pipeline visibility.

💡 Cool ways to use Google Forms by Pluga and Kommo

Discover smart ways to use the Google Form integration in Kommo to automate lead capture, enhance team coordination, and reduce manual work:

  • Capture leads automatically: Instantly create Kommo cards when someone submits a form.
  • Distribute leads smartly: Assign leads to the right sales rep based on logic and filters.
  • Update existing leads and contacts: Avoid duplicates by updating current contacts or leads.
  • Connect multiple tools at once: Trigger actions in Kommo, Email, Google Sheets, and more - all in one workflow.

❤️ Why do Kommo users love Google Forms by Pluga

Google Forms makes it easy to collect leads, and when paired with Kommo, those leads flow straight into your pipeline, without coding or manual data entry. Teams get faster response times, smarter lead routing, and more time to focus on closing deals instead of managing spreadsheets.

🔌 How to connect Google Forms by Pluga

  1. Go to Pluga and sign in or create an account (if you don't have one)
  2. Choose Google Forms and set the trigger (e.g., 'New form submission')
  3. Connect your Google account and authorize access to your forms.
  4. Choose Kommo as the action app and define the action (e.g,. 'Update lead card')
  5. Authorize Pluga to access your Kommo account.
  6. Match the form fields to the corresponding fields in Kommo.

That’s it, you’re ready to roll 🎉

⚒️ What do you need

  • Kommo (available on all plans, including free trial)
  • Pluga account (7-day free trial available; subscription required afterward)
  • Google account (to access Google Forms)