Google Analytics Integration

The Google Analytics integration in Kommo allows you to seamlessly transfer lead data between Kommo and Google Analytics. By enabling this integration, forms in Kommo will contain Google Analytics user data, and lead movements through the sales pipeline will be tracked as goals in Google Analytics. This integration provides a comprehensive view of your lead journey, from initial interaction to conversion.

Use this integration to track and analyze your engagement:

• Track lead movement as goals: Monitor how leads progress through your sales pipeline by setting up goals in Google Analytics for each stage.
• Capture user data in forms: Enable the “Use Google Analytics” option in Kommo's form settings to pre-fill user data, enhancing lead capture efficiency.
• Analyze conversion rates: Utilize Google Analytics' reporting tools to assess conversion rates at each pipeline stage, identifying areas for improvement.
• Optimize marketing strategies: Leverage insights from Google Analytics to refine your marketing efforts, targeting stages with higher drop-off rates.
• Integrate with other analytics tools: Combine data from Google Analytics with other integrations in Kommo to gain a holistic view of your lead management process.

The Google Analytics integration in Kommo empowers users to track and analyze lead behavior throughout the sales pipeline. By capturing detailed user data and monitoring lead progression, businesses can make informed decisions to optimize their sales and marketing strategies, ultimately driving higher conversion rates and improved ROI.

To connect Google Analytics to Kommo:

1. Navigate to Leads > click on Automate.
2. Click on Add trigger in your desired pipeline stage.
3. Find the Google Analytics widget > Add. (If you haven’t signed in yet, you’ll be prompted to do so)
4. Configure the settings

That's it! Your connection is live ⭐ As leads move through the pipeline, their data will be sent to Google Analytics, allowing you to track their journey.

• Kommo account (available on all plans, including the free trial period)
• Google Analytics account (Fees may apply, contact the service for tariff details)