Google Ads Integration

The Google Ads integration in Kommo allows you to automate and personalize your advertising efforts by adding leads to specific Google Ads campaigns based on their stage in your sales pipeline. This integration ensures that your leads receive relevant Ads at the right time, enhancing engagement and increasing the likelihood of conversion.

Use this integration to enhance your advertising and lead engagement:

• Automated Ad targeting: Automatically add leads to your Google Ads campaigns when they reach specific stages in your sales pipeline.
• Personalized Ad campaigns: Serve different ads to leads based on their pipeline stage, ensuring relevant messaging.
• Dynamic audience management: Leads are added to your Google Ads audience when they enter a selected pipeline stage and removed when they exit, maintaining an up-to-date audience list.
• Enhanced lead engagement: Engage leads with targeted ads that align with their current stage in the sales process, keeping your brand top-of-mind.
• Streamlined advertising workflow: Integrate your sales pipeline with Google Ads to create a seamless workflow from lead capture to ad engagement.

Kommo users love the Google Ads integration because it turns advertising into a natural extension of their sales process. Instead of blasting generic ads, Kommo users reach the right leads at the right time with messaging that feels personal and relevant. As leads move through the Kommo pipeline, Google Ads automatically adapts - updating audiences, refining targeting, and keeping campaigns fresh without extra effort. The result? Smarter ad spend, stronger engagement, and a constant presence that keeps their brand top-of-mind until the deal is won.

To connect Google Ads to Kommo, ensure you have a Google Ads account with permission to use Customer Match, then follow these steps:

1. Navigate to Leads > Automate.
2. Select the pipeline stage where you want to add the Google Ads trigger.
3. Click on an empty slot and select Adwords widget.
4. Authenticate your Google account within Kommo.
5. Configure the trigger settings, including the conditions for adding leads to the audience and the specific Google Ads campaign to use.
6. Optionally, apply the trigger to all leads already in the selected stage.

That's it - your connection is live and campaigns are ready to roll! ⭐ Visit our setup guide to learn more about this connection.

• Kommo account (available on all plans, including the free trial period)
• Google Ads account with Customer Match permission (Fees may apply, contact the service for tariff details)
• Google Ads campaign set up for use with Customer Match.