Facebook ads Integration

Integration overview

The Facebook Ads integration in Kommo enables you to display ads to leads based on their current pipeline stage, integrating your sales and ad campaigns within a single CRM. This ensures your ads are always relevant, aligned with lead activity, and your teams stay in sync with marketing performance.

💡 Cool ways to use Facebook Ads and Kommo

Use this integration to power smarter, stage-based advertising and track what's working:

  • Stage-based campaign triggers: Automatically show ads when leads enter specific pipeline stages.
  • Multi-campaign support: Run different ad campaigns tailored to the lead’s position in the sales process.
  • Custom audience sync: Build custom Facebook audiences directly from Kommo triggers as leads move through your pipeline.
  • Lead attribution & ROI insights: Track which Facebook campaigns, ad sets, and ads are driving actual sales and measure profitability within Kommo.
  • Automated Lead capture from Lead Ads: Automatically import Facebook Lead Ads responses into Kommo’s Digital Pipeline, mapping lead fields seamlessly.

❤️ Why do Kommo users love Facebook Ads?

The Facebook Ads integration gives Kommo users a powerful way to run timely, hyper-targeted campaigns directly tied to their pipeline activity. When paired with Kommo’s visual pipelines, multichannel inbox, and sales automation via Salesbot, it becomes a unified system that drives engagement from ad click to closed sale - while delivering clear ROI.

🔌 How to connect Facebook Ads

To set up the Facebook Ads integration in Kommo:

  • Navigate to Leads > click on Automate.
  • Click on Add trigger in your desired pipeline stage.
  • Find the Facebook widget > Add. (If you haven’t signed in yet, you’ll be prompted to do so)
  • Configure the settings - select your Facebook ad account, campaign, ad group, and define audience criteria.

That's it! Your connection is live, and campaigns are ready to roll! ⭐ Visit our setup guide to learn more about this connection.

⚒️ What do you need

  • Kommo (Advanced or Enterprise plan)
  • Facebook Business Page
  • Ads Manager account linked to Business Manager (administrator access required)