Speed is critical when following up on inbound leads, but authenticity is just as important.
Consider adding or better configuring a CRM. It should do so much more than hold data. It should drive engagement, warm and nurture leads — get them on the phone or the calendar. And, it should do a lot of that automatically.
What I suggest is automating the first few steps in your follow up process. Send a text acknowledging the submission and hinting at the next steps. Send an email shortly after with additional details and a request for a call or meeting. If possible, let them see your face. People like to see whom they’re working with.
If they don’t respond (or if they haven’t yet sealed the deal) send follow-ups from multiple sources such as SMS, messages, emails or phone calls. Also, make sure they start seeing more of you and your business online, including what you do and how you’ve performed in the past (testimonials) via a PPC retargeting campaign.
There are so many distractions competing for their attention. Great salespeople working in lockstep with a powerful and authentically automated CRM can tip the scales in your favor - Phil McKeown CEO of McKeown MarKeting