How to Choose the Best eCommerce CRM for Your Business in 2025

In these times and with the new technologies that have emerged in 2025, it is essential to have a smart and specialized option that allows you to process your sales and services smoothly and consistently. Let's talk more about this:

The productive aspect you can achieve by working with an eCommerce CRM business is providing a great customer experience in customer service and sales. Due to social media and AI platforms, expectations are increasingly high, so the best plan will always be to have a program that can support you and offer all types of services, including omnichannel.

To strengthen customer trust and increase productivity, it is essential to offer personalized and automated service. Once you manage these technologies, you are guaranteed to create greater connection and trust with your customers, reinforcing increased lead conversions and improving the sales process.

Your company already has its own systems and handles them appropriately. Now, when we recommend integrating an eCommerce CRM platform, it's not a matter of changing your entire routine and integrating new tools. This platform adapts perfectly to your current technology infrastructure, which undoubtedly improves the quality of work for your team and reinforces the key points of your current service.

Like any new tool you're introducing to your company, it's important to consider certain key features for creating an excellent workflow. In this case, we'll tell you what you should consider for your eCommerce CRM tool:

Maintaining organization between the information you process and the actions you take is key to developing an excellent work routine and driving growth in your company. For this reason, among the functions that your relationship management software should have is tracking your orders and inventories, confirming that everything is done efficiently, and, above all, giving your customers peace of mind that their orders are being processed and shipped.

Each customer is unique and has their own preferences and characteristics. Knowing this, it's important to have an eCommerce CRM platform that includes the ability to segment your customers and analyze their behavior to assess the best service you can provide. By maintaining this type of service, you can continuously improve your interactions to gain greater trust and satisfaction from your audience.

Having the ability to communicate through traditional platforms is essential, so when selecting your CRM, consider whether it can support automated messaging and email delivery. This allows companies to increase their trust and contact capacity, optimizing conversations, sales, and conversion rates through dynamic interactions.

Every marketing company operates differently and through the most convenient channel. Now, not everything can be managed through a single platform, as it reduces the level of attention and the amount of mass production. Therefore, among the features you should consider is the ability to manage multichannel. For example, you can work with popular apps like WhatsApp and Instagram alongside classic media like SMS and websites, all from a single dashboard that you can manage seamlessly.

We know there are hundreds of software programs on the market with different and excellent capabilities, so to make it easier and help you select the best one, here are our top 5 best eCommerce CRM platforms:

Our top pick among all is Kommo, for good reason, as it's a conversational CRM that also offers excellent sales features for eCommerce. These include:

• Automate each stage of the funnel.
• Produce personalized and dynamic messages.
• Capture and convert a greater number of leads.
• Centralize communication across different channels.
• Simplify your sales processes through an easy-to-use interface.

Ultimately, it's messaging-based software designed to help small and medium-sized businesses manage their marketing and sales processes in a streamlined and dynamic way.

A CRM that can gain popularity and attract your customers' attention is HubSpot, a popular software with the ability to manage your stores with an inbound focus, producing greater loyalty and better results in your digital marketing processes. The best part is that it's a tool available to any business and has an easy-to-use interface.

For a customizable CRM capable of dynamically and efficiently managing sales, there's Zoho CRM, a software with powerful automation and process agility features and an excellent way to operate, processing robust analytics and reporting on pipelines and production management.

If you were looking for a cloud-based tool, Salesforce Commerce Cloud is here to offer you an optimal and advanced solution. This CRM facilitates sales processes by creating unique experiences across different communication channels. Then it's a great option for growth.

ActiveCampaign is a CRM focused on providing automated and efficient service. Its extensive capabilities allow you to optimize your digital store processes by combining email marketing and sales services, creating great results through a single platform.

Once you've decided on your eCommerce CRM tool, you need to take into account certain considerations that can create effective workflows and, above all, ensure that your business works harmoniously. In our opinion, the ones you should consider are:

If you're going to choose a tool and want to go all out, it's best to confirm that it's compatible with other customer service platforms, such as Shopify, WooCommerce, and more. This will allow you greater dynamism and improved skills when managing your online store. One example you might consider that falls within these specifications is Kommo, the best CRM for optimizing your eCommerce operations.

When talking about software, many people imagine it's a complex program that requires a lot of technological knowledge to install, but that's not always the case. Many of the CRMs we've discussed have an easy-to-use interface and can be installed without being a developer. All you need to do is select the one that best suits your business.

We know full well that there are many programs with great features and excellent management capabilities, but these can often exceed our budget. Therefore, you need to consider a tool that fits your budget and can also provide the scalability you need.

We don't want to leave without sharing some tips that can help you maximize your ROI through your eCommerce CRM. These include aligning your software with the customer journey. That is, neither system should work separately; both should be a team and operate smoothly. To achieve this, it's important to properly train your team, manage the corresponding training sessions, and continuously monitor their performance. Finally, it's crucial to automate your repetitive tasks, allowing you to focus on what truly matters: selling.

In short, this is the opportunity you've been waiting for to optimize your eCommerce store through one of the most effective tools on the market. To start, we always recommend opting for one that can provide operational ease and great results, like Kommo. So start your trial today and get the most out of it!