A broadcast message is a single message sent to many contacts at once, but delivered as a personal chat to each. Kommo is one of the best tools for sending broadcast messages across channels like WhatsApp, Instagram, Facebook Messenger, and Viber to share updates, nurture leads, and stay connected.
In this article, we will discuss what a broadcast message is and how you can use the best tool in the market to send them across various channels.
What is a broadcast message?
A broadcast message is a single message sent to many contacts at once, appearing as a personal chat to each recipient.
Key characteristics of a broadcast message
Here are the key characteristics of a broadcast message 👇
Who needs to send a broadcast message?
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Marketing teams: To send promotions, newsletters, and campaigns to leads/customers.
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Sales teams: To share updates, deals, and follow-ups with prospects.
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Customer Success/Support teams: To send onboarding guides, tips, and service updates to customers.
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Management/Executives: To broadcast company news, surveys, and announcements.
Why does sending a broadcast message matter for businesses
Sending broadcast messages matters for businesses because it allows them to reach many customers efficiently while driving engagement, sales, and loyalty.
Key benefits of sending a broadcast message
Reach your audience faster with Kommo’s broadcasting feature. Here’s how Kommo helps you connect and drive better results 👇
- Personalize at scale
- Save effort and time
- Increase engagement rates
- High Open & Response Rates
- Cost-Effective Marketing
Benefits of broadcasting with Kommo.
How does sending a broadcast message boost communication
Broadcast messages allow businesses to reach large audiences instantly, keeping customers informed and engaged while driving measurable results.
For example, sending promotional broadcasts can increase repeat purchase rates by up to 25%, automated updates on product features improve adoption by 30%, and event reminders can raise attendance rates by 20–40%.
By combining efficiency with tracking, broadcast messages help businesses nurture relationships, boost engagement, and turn interactions into tangible outcomes.
Sending a broadcast message with Kommo
Sending a broadcast message with Kommo instantly reaches customers across channels, boosting engagement and responses. Kommo’s automation and tracking turn every message into a growth opportunity.
Features of broadcasting in Kommo
With Kommo, broadcasting is simple and efficient. Here’s what makes it a powerful way to reach your audience 🔥
1. Omnichannel reach
Communicate through WhatsApp, Instagram, Facebook, Telegram, Viber, and more without switching apps — all from Kommo.
Channels you can broadcast via Kommo.
2. Dynamic broadcast builder
Kommo lets you broadcast to more than 20 channels from a single window; however, each channel has its own interface and rules. Kommo’s dynamic broadcast builder automatically adapts to the channel you are creating the broadcast for.
Kommo’s dynamic broadcast builder.
3. Targeted messaging
Choose exactly who receives your broadcast. Build dynamic segments using:
- Tags (e.g., “VIP customers”)
- Lead stages (e.g., “Negotiation”)
- Contact fields (e.g., location, purchase history)
Kommo automatically removes duplicates, so no one receives the same message twice.
Fine-tune your audience by building multiple broadcast Segments.
4. Flexible scheduling
Send your broadcast immediately or schedule multiple broadcasts for later — Kommo makes it possible.
Schedule your broadcasts or send immediately.
5. Automation with Salesbot
You can automate your broadcast follow-up by attaching a bot to your broadcast. For example, after you send a promotional broadcast message, Kommo’s Salesbot can guide leads to choose a product.
Automate with Salesbot flows in your broadcast.
6. Dashboard with statuses
All broadcasts are tracked in one place, with statuses like:
- Drafts – Saved ideas not yet sent.
- Scheduled – Ready to go at a future time.
- Active – Currently being delivered.
- Completed – Finished broadcasts with full delivery stats.
View all your broadcasts in one dashboard.
7. Performance insights
For each broadcast, you’ll see:
- Total leads targeted
- Successful deliveries
- Responses recieved
- Failures (with reasons, like invalid contact info)
Get detailed analytics on your broadcast campaigns.
How to set up your Broadcast in Kommo
1. Create a new broadcast
Open the broadcasting section, click “New Broadcast,” and give your campaign a clear name.
2. Select recipients
You can filter by tags, stages, or any other criteria you set. Duplicates are removed automatically.
3. Choose your broadcast channel
Pick the channel through which you want to send your broadcast. Ensure that your leads have valid contact details for that messaging platform.
4. Compose your message
Write your text, add images or buttons if supported, and attach a bot if you want to automate replies.
5. Schedule or send
Decide whether you want to send your broadcast now or later. Kommo will confirm the number of leads and the scheduled time before sending.
6. Track results
Visit the broadcasting dashboard to see real-time stats and follow up with contacts if needed.
And that’s it, you’re all set up to send your first broadcast message through Kommo 🤩
Master multi-channel communication via Kommo Broadcasts
Reach more people without losing the personal touch. Send customized messages across Instagram, Facebook, Telegram, and Viber — all from one place in Kommo CRM. Simplify your outreach, save time, and boost engagement with smart broadcasting.
