16 best sales funnel software to use in 2024

July 1, 2024

29 min.

With the right sales funnel software, transforming leads into loyal customers is effortless. However, finding the perfect tool for your business can take time and effort, with so many options available.

This guide will save you hours of analyzing reviews on Capterra, GetApp, and SoftwareAdvice by comparing the top funnel builder solutions and finding the best one.

Let’s dive in!

Why do I need sales funnel software?

Investing in sales funnel software is essential for any business looking to enhance lead management, align marketing strategies, and speed up sales efforts. Optimize the customer journey by leveraging data insights and creating an automated nurturing process.

Sales funnel software helps drive higher conversions and business growth by streamlining and improving your sales strategy.

An optimized sales process can increase your conversions by 300%.

Streamlined lead management

Sales funnel software organizes and categorizes your leads based on their stage in the buying process, making managing and prioritizing them easier.

This structured approach ensures that every lead is noticed and each potential customer receives the appropriate attention at the right time. By efficiently managing and nurturing leads, you can increase their conversion rates.

Enhanced customer journey mapping

With automated sales funnel software, you can visualize customers’ journey from subscriber to final purchase. This insight helps identify bottlenecks and areas where prospects drop off, allowing you to optimize each stage of the funnel.

Understanding the customer journey enables you to provide a smoother, more engaging experience that guides prospects toward a purchase decision.

Improved marketing and sales alignment

By providing a complete funnel view, sales funnel software fosters a better alignment between your marketing and sales teams. Both teams can track leads’ progress, share insights, and collaborate on strategies to move leads through the funnel more effectively.

This alignment ensures that marketing efforts are closely tied to sales goals to produce more coherent and effective campaigns.

Data-driven insights and optimization

Sales funnel software offers comprehensive analytics and reporting tools that provide valuable insights into your funnel's performance. Using sales funnel software, you can identify trends, drop-off points, and lead behavior.

These data-driven insights help you to make informed decisions and continually improve your sales processes for better results.

Automated nurturing and follow-up

One key benefit of sales funnel software is its automation capabilities. You can create automated workflows to nurture leads through personalized email sequences, follow-up reminders, and targeted content delivery.

📈Nurtured leads purchase rate is 47% higher than non-nurtured leads.

This automation ensures that leads receive timely and relevant communication, keeping them engaged and moving forward in the buying process without manual intervention.

Features to look for in a sales funnel software

Choosing the perfect sales funnel software is crucial for optimizing your sales process and driving growth. Using the best tools, you can easily enhance customer experiences and drive significant growth for your business.

Selecting the right sales funnel software will help you create an efficient, effective, and scalable sales process. Here are the key features to consider when making your choice.

Lead management & segmentation

Effective sales funnel software should offer robust lead management capabilities and allow you to capture, organize, and track leads.

This segmentation helps tailor your marketing efforts and ensures personalized communication with each lead.

Look for features that enable you to segment leads according to various criteria, such as behavior, demographics, and stage tracking in the funnel.

Automation & workflow management

Automation is a cornerstone of efficient sales funnel software. Features like automated email sequences, task reminders, and lead scoring will save time and ensure consistent follow-ups.

Workflow management tools help create, manage, and optimize sales processes, ensuring leads move smoothly through the funnel without manual intervention.

Analytics & reporting

Detailed analytics and reporting capabilities are essential for tracking the performance of your sales funnel.

These insights help you understand the strengths and weaknesses in your funnel, allowing you to make data-driven decisions and improve your sales strategies.

Find software that provides detailed metrics on conversion rates, lead sources, customer journey stages, and more.

Integration capabilities

Your sales funnel software should seamlessly integrate with other platforms, such as CRM systems, email marketing services, and social media channels.

Integration ensures a smooth data flow across your marketing and sales ecosystem, enhancing efficiency and providing a unified view of customer interactions.

Customizable templates & design tools

Effective sales funnel software should offer a variety of customizable templates and design tools for creating landing pages, forms, and emails.

These features enable you to maintain brand consistency and create visually appealing, highly effective assets without requiring extensive design skills.

A/B testing & optimization

To maximize the usefulness of your sales funnel, look for software that supports A/B testing.

This feature lets you test different variations of your landing pages, emails, and other marketing assets to determine which versions perform best. Continuous optimization through A/B testing helps refine your strategies and improve conversion rates.

Customer support & training

Reliable customer support and training resources are crucial when adopting new software.

Access to training materials, webinars, and tutorials can help you quickly learn the software and maximize its features.

📈The first vendor who responds to customers makes 30-50% of sales. (Source: hbr)

Ensure the vendor offers comprehensive support options, including live chat, email, phone support, and a robust knowledge base.

Scalability & flexibility

Your sales funnel software should be able to scale with your business as it grows.

Scalability ensures that your software investment remains valuable and effective as your business expands.

Find solutions that offer flexibility in adding new features, increasing user capacity, and handling higher volumes of leads.

Security & compliance

Information security and its compliance with standards and regulations are very important when dealing with customer information.

Choose sales funnel software that offers robust security measures such as encryption, secure data storage, and regular security audits.

Additionally, to protect your business and customer data, ensure the software complies with relevant regulations, such as GDPR or CCPA.

User-friendly interface

A user-friendly interface ensures your team can easily navigate and utilize the software.

Intuitive design and clear navigation reduce the learning curve and enhance productivity.

Look for software that offers a clean, organized interface with straightforward access to key features and functions.

16 best sales funnel software tools

Are you ready to supercharge your sales and boost conversions? Look no further! This comprehensive guide will explore the top 16 sales funnel software tools that will transform your business and increase conversion rates.

From lead generation to nurturing and even deal closing, these platforms offer a range of features to streamline your sales process. Whether you’re a seasoned marketer or just dipping your toes into the world of funnels, we’ve got you covered.

Before diving in let’s see an overview of the tools.

1. Kommo

Kommo stands out as a versatile sales funnel software and CRM platform designed to revolutionize customer interactions and streamline sales and marketing efforts for businesses of all sizes.

Kommo’s sales funnel allows you to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to calls, or even adding data to analytics, Kommo does it all in one place. That way, leads are kept engaged and moving through your funnel automatically.

Top-of-funnel features

  • Chatbots: Provide 24/7 customer support and lead capture, ensuring every inquiry is addressed promptly and efficiently.
  • Lead generation: Seamlessly generate new leads through various tools, messaging apps, your website, external websites, Google Sheets, advertising, and more.

Mid-funnel features

  • Move leads down the funnel automatically: Track lead behaviors, nurture potential buyers, and follow up using automations that engage leads when they’re most responsive. You can set your funnel to trigger a task for a sales rep to call a lead after they visit your pricing page.
  • User-friendly setup: Easy setup process with free support resources that help get you started quickly and smoothly.

Bottom-of-funnel features

  • Customizable stages of the funnel: Create different funnel stages and visualize sales funnels that you can tailor to your business processes and turn your leads intoclients.
  • Automate educating material: Inform leads about your product and highlight its benefits. Share customer testimonials, product reviews, and helpful content automatically.
  • Lead scoring: Utilize advanced scoring systems to prioritize leads based on their potential to optimize your sales efforts effectively.

Post-purchase features

  • Unified customer profiles: Access comprehensive customer profiles containingall interactions and data points in one place, enabling personalized and responsive customer engagement.
  • Targeted communication: Segment your audience and deliver personalized messages to enhance engagement and conversion rates.
  • Detailed reporting: Generate custom reports and analytics to gain actionable insights into performance metrics and refine marketing strategies.
  • Promotions: Engage clients after they’ve made a purchase. In Kommo, you can send the same message to multiple clients simultaneously. This message will appear in the private chat of your clients as if you have written to them directly.
  • Get feedback: Gain important feedback about your product or service and improve your sales funnel and client’s overall experience with your business.

Additional Kommo features

  • Comprehensive mobile app: Monitor and improve your sales funnel with dedicated mobile apps for Android and iOS platforms.
  • Seamless integrations: Easily integrate with over 200 apps to enhance your sales funnel.

Kommo ratings:

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Capterra
GetApp
Software Advice
4.3 out of 5 stars
4.3 out of 5 stars
4.3 out of 5 stars

Kommo pricing:

📌Kommo offers robust sales funnel features at an affordable price.

  • Base plan: $15/user/month—Ideal for small businesses, this plan includes essential CRM and lead management features.
  • Advanced plan: $25/user/month - More automation capabilities for growing teams are added.
  • Enterprise plan: $45/user/month—This plan offers advanced features and customization options tailored for large businesses.

Kommo's intuitive interface, robust automation features, and comprehensive customer management tools make it a valuable asset for businesses looking to build a successful sales funnel.

2. HubSpot

Another sales funnel software is the HubSpot CRM. It's known for its comprehensive and efficient approach to client management. It offers a collaborative journey that redefines customer engagement.

Top-of-funnel features

At the top of the funnel, HubSpot CRM helps build customer relationships through organic content and seamless integrations with email platforms such as Gmail, G Suite, Office 365, and Outlook. These integrations ensure smooth and personal interactions with clients, mirroring the natural flow of water and shaping itself to fit its vessel.

Mid-funnel features

Once you've captured leads, HubSpot's automation features include:

  • Email tracking.
  • Lead monitoring.
  • Scheduling.

Bottom-of-funnel features

To advance leads further down the funnel, HubSpot offers tools to manage the sales pipeline precisely. Pre-designed templates and powerful automation tools allow teams to create customized sales campaigns and monitor deals from initiation to closure.

Post-purchase features

HubSpot's CRM capabilities include:

  • Providing a 360-degree customer view to understand the complete lifecycle from lead to close.
  • Addressing issues and exceeding customer expectations with ease.
  • Offering insightful reporting to make data-backed decisions.
  • 360-degree customer view: Gain a complete view of your customer’s journey.
  • Marketing automation: Craft campaigns that engage and lead to conversions.
  • Sales pipeline management: Monitor deals from initiation to closure with precision.
  • Customer service excellence: Address issues and exceed customer expectations with ease.
  • Insightful reporting: Make decisions backed by extensive analytics.
  • Complimentary CRM: Begin with a robust set of features at no cost.

HubSpot CRM ratings:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.5 out of 5 stars

HubSpot CRM Pricing:

  • Starter plan: From $15/month, perfect for small businesses.
  • Professional plan: From $800/month, tailored for growing enterprises.
  • Enterprise plan: From $3,600/month, ideal for large-scale operations.

HubSpot is a great choice for businesses seeking a comprehensive, scalable, and user-friendly CRM platform. With features designed to support every stage of the customer journey and pricing tiers to accommodate various business needs,

3. Moosend

Moosend is recognized as one of the top sales funnel software solutions for businesses of all sizes.

Moosend supports users through the entire funnel journey, from the awareness or top-of-funnel Top-of-funnel (ToFu) stage to the post-purchase phase, with features tailored to each customer journey.

Top-of-funnel features:

At the top of the funnel, Moosend provides a marketing tool archive to help build customer relationships through organic content. Resources include guides on starting blogs and social media campaigns or ideas to grow your email list.

Mid-funnel features:

Once you've captured email sign-ups, Moosend's automation features come into play. These include:

  • Welcome emails.
  • Email personalization.
  • Follow-up emails.
  • Assigning segmentation tags.

Bottom-of-funnel features:

Moosend offers tools to craft subscription forms and conversion landing pages to advance leads further down the funnel. Pre-designed templates allow teams to create customized sales pages with features like countdown timers and CTA buttons to generate urgency.

Post-purchase features:

Moosend's conversion funnel capabilities include:

  • Recovering abandoned carts.
  • Sending automated product recommendations based on previous behaviors.
  • Tracking marketing efforts through a single customer view.

Moosend features:

  1. Drag-and-drop landing page builder: Create personalized and professional landing pages with countdown timers, CTA buttons, and testimonial videos.
  2. User-friendly interface: Easily navigate the platform to find necessary tools.
  3. Customizable landing page templates: Save time with templates for various industries, such as e-commerce, agencies, travel, and SaaS.
  4. Integrations: Seamlessly connect with platforms like WooCommerce, Zen Cart, and Salesforce.
  5. 24/7 customer support: Access email, phone, and live chat support for any issues.

Moosend ratings:

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Capterra
Getapp
Software Advice
4.6 out of 5 stars
4.6 out of 5 stars
4.6 out of 5 stars

Moosend pricing:

Paid plans start at $9/month, which includes:

  • Unlimited email campaigns.
  • Landing pages.
  • Forms.
  • Transactional emails.
  • And more.

You can test Moosend for 30 days with a free account. No credit card is required.

Moosend is an excellent choice for businesses seeking a comprehensive, affordable, user-friendly funnel builder and email marketing platform.

4. ClickFunnels

ClickFunnels is a cloud-based marketing tool for entrepreneurs. It offers no-code sales funnel features to streamline the marketing process.

It’s an all-in-one solution that provides pre-made procedures for every sales stage, from building your email list to processing payments and delivering products.

Top-of-funnel features:

ClickFunnels makes you effortlessly create engaging landing pages and opt-in forms that attract potential customers from various online channels.

Mid-funnel features:

With features like autoresponders, A/B testing, and lead conversion optimization, ClickFunnels saves time and optimizes your marketing efforts during the middle stages of the funnel.

Bottom-of-funnel features:

You can build sales funnels that efficiently convert leads into customers, leveraging tools like email marketing automation and drip campaigns for continuous engagement.

Post-purchase features

ClickFunnels provides a comprehensive contact database and analytics to track performance and improve customer retention strategies post-purchase.

ClickFunnels features:

  • Real-time drag-and-drop editor: Quickly customize your sales funnels with an intuitive editor that allows you to add and adjust elements effortlessly.
  • A/B testing: Optimize your funnels by testing different variations to maximize conversion rates.
  • Analytics: Gain insights into funnel performance with detailed analytics.
  • Email marketing automation: Automate email campaigns to nurture leads and drive conversions.
  • Drip campaigns: Engage leads with automated sequences that deliver personalized content over time.
  • Contact database: Manage and organize your contacts effectively within the platform.

ClickFunnel ratings:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.6 out of 5 stars
4.5 out of 5 stars

ClickFunnels pricing:

After a 14-day free trial, ClickFunnels offers paid plans starting at $97/month for the Startup plan, which includes the ability to build 3 workspaces with 3 members.

ClickFunnels is an easy-to-use tool with many templates and features to streamline marketing efforts. It's an ideal choice for entrepreneurs looking to optimize their sales funnels effectively.

5. ActiveCampaign

ActiveCampaign is recognized as one of the top sales funnel software solutions for businesses of all sizes. This marketing automation software offers robust email marketing and CRM features, ensuring a consistent customer experience from start to finish, saving you time and money.

ActiveCampaign supports users through their entire funnel journey, from the awareness or top-of-funnel (ToFu) stage to the post-purchase phase, with features tailored to each customer’s journey.

Top-of-funnel features:

At the top of the funnel, ActiveCampaign excels in building customer relationships through various marketing tools. These resources include guides on content creation, social media campaign strategies, and SEO optimization tips to help grow your email list and attract new leads organically.

Mid-funnel features:

Once you've captured email sign-ups, ActiveCampaign’s automation features come into play. These include:

  • Welcome emails.
  • Email personalization.
  • Follow-up emails.
  • Assigning segmentation tags.

Bottom-of-funnel features:

ActiveCampaign offers tools to craft subscription forms and conversion landing pages to advance leads further down the funnel. Pre-designed templates allow teams to create customized sales pages with features like countdown timers and CTA buttons to generate urgency.

Post-purchase features:

ActiveCampaign's conversion funnel capabilities include:

  • Recovering abandoned carts.
  • Sending automated product recommendations based on previous behaviors.
  • Tracking marketing efforts through detailed analytics.

ActiveCampaign features:

  • Email and marketing automation: Automate email marketing efforts to save time and improve efficiency.
  • Personalization, site tracking, landing page, and forms: Customize marketing efforts to meet the specific needs of your audience.
  • CRM & sales engagement through automation: Streamline your sales processes with integrated CRM features.
  • Integrations: Seamlessly connect with platforms like Stripe, Shopify, and Magento.
  • Free online training: Access training resources to maximize the use of ActiveCampaign’s features.

ActiveCampaign ratings:

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Capterra
Getapp
Software Advice
4.6 out of 5 stars
4.6 out of 5 stars
4.6 out of 5 stars

Paid plans start at $15/month for the Starter plan, which includes:

  • Email marketing automation.
  • CRM features.
  • Landing pages.
  • Forms.
  • Advanced analytics.
  • And more.

ActiveCampaign is a great choice for businesses looking for a comprehensive, flexible, and user-friendly sales funnel and email marketing automation software.

6. LeadPages

Leadpages is a top-tier marketing tool that helps businesses quickly build websites, grow email lists, and create landing pages, alert bars, and pop-ups to connect with their audience.

Ideal for beginners, Leadpages enables users to easily create content or webinar landing pages and guide potential customers into the sales funnel. With AI-assisted copywriting and real-time guidance, users can swiftly generate content and landing pages for improved conversion rates.

Top-of-funnel features:

At the top of the funnel, Leadpages provides marketing tools to help build customer relationships through organic content. These resources include guides on starting a blog and social media campaign ideas to grow your email list.

Mid-funnel features:

Once you've captured email sign-ups, Leadpages’ automation features come into play. These include:

  • AI-assisted copywriting.
  • Real-time optimization.
  • Digital file hosting.
  • Lead notifications.

Bottom-of-funnel features:

Leadpages offers tools to craft subscription forms and conversion landing pages to advance leads further down the funnel. Pre-designed templates allow teams to create customized sales pages with features like countdown timers and CTA buttons to generate urgency.

Post-purchase features:

Leadpages’ conversion funnel capabilities include:

  • Sending automated product recommendations based on previous behaviors.
  • Tracking marketing efforts through a single customer view.
  • Online booking tools for service-based businesses.

Leadpages features:

  • Drag-and-drop interface: Create personalized and professional landing pages easily.
  • Digital file hosting: Host digital files directly on your landing pages.
  • Lead notifications: Receive instant notifications when new leads are captured.
  • Inbuilt AI technology: Enhance your copywriting and optimization with AI assistance.
  • Real-time optimization: Optimize your landing pages and content on the fly.
  • Online booking tools: Facilitate appointment bookings and service scheduling.

Leadpages ratings:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.5 out of 5 stars

Leadpages pricing:

After the 14-day free trial, you can start with the Standard plan for $37/month, which includes:

  • Unlimited landing pages.
  • Pop-ups.
  • Alert bars.
  • And more.

Leadpages is an excellent choice for businesses looking for a comprehensive, flexible, and user-friendly funnel builder and landing page platform.

7. Kartra

Kartra is a marketing automation tool that helps you quickly design and launch sales-driving funnels. It focuses on consumer-driven marketing using surveys, quizzes, and enhanced checkout page features to improve marketing strategies.

You can customize any template from the library or create new pages from scratch, designing everything from thank-you emails to high-conversion landing pages and marketing funnels.

A key feature is its checkout pages, ideal for businesses selling things and services online, as they help create compelling landing pages that encourage clients to complete purchases.

Top-of-funnel features:

At the top of the funnel, Kartra builds customer relationships through surveys, quizzes, and engaging content. These tools help gather valuable customer insights and grow your email list.

Mid-funnel features:

Once you've captured email sign-ups, Kartra’s automation features come into play. These include:

  • Advanced email sequences.
  • Lead tagging and segmenting.
  • Plug-and-play campaigns.

Bottom-of-funnel features:

Kartra offers tools to craft high-converting checkout and landing pages to advance leads further down the funnel. These pages are designed to compel clients to complete purchases, ensuring higher conversion rates.

Post-purchase features:

Kartra's conversion funnel capabilities include:

  • Automated follow-up emails.
  • Customer management (CRM).
  • Helpdesk for customer support and collaboration.

Kartra features:

  • Multi-page funnel flow: Design comprehensive funnels that guide customers through each buying process step.
  • Advanced email sequences: Automate your email marketing with complex sequences tailored to customer behavior.
  • Lead tagging and segmenting: Organize your leads for more personalized marketing efforts.
  • Plug-and-play campaigns: Use premade campaigns to set up effective marketing funnels quickly.
  • Customer management (CRM): Keep track of customer interactions and manage relationships efficiently.
  • Helpdesk for collaboration: Provide excellent customer support and collaborate with your team seamlessly.

Kartra ratings:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.5 out of 5 stars

Kartra pricing:

Paid plans start at $99/month, which includes:

  • Multi-page funnel flow.
  • Advanced email sequences.
  • Lead tagging and segmenting.
  • Plug-and-play campaigns.
  • Customer management (CRM).
  • Helpdesk for collaboration.
  • And more.

Kartra is an excellent choice for businesses seeking a comprehensive, flexible, and user-friendly funnel builder and marketing automation platform.

8. Systeme.io

Systeme.io is an intuitive online business platform that helps users build sales funnels and send automated emails. This versatile solution boasts an intuitive interface, allowing users to easily navigate and manage their sales funnels or email campaigns—all from a single dashboard.

What makes Systeme.io special is its unique affiliate program management feature. Who better to promote your products than someone enthusiastic about them?

Usually, registering affiliates is a time-consuming process. However, Systeme.io simplifies this by providing your clients with an affiliate ID to share with others to promote your brand. This allows you to reach a wider audience while saving precious time.

Top-of-funnel features:

At the top of the funnel, Systeme.io helps build customer relationships through customizable sales funnel templates and lead magnets. These tools are designed to attract and capture leads effectively.

Mid-funnel features:

Once you've captured email sign-ups, Systeme.io’s automation features come into play. These include:

  • Email marketing automation.
  • Segmentation and tagging.
  • Follow-up email sequences.

Bottom-of-funnel features:

To advance leads further down the funnel, Systeme.io offers tools to create high-converting landing pages and checkout processes. These features are designed to drive conversions and maximize sales.

Post-purchase features:

Systeme.io's post-purchase capabilities ensure continuous customer engagement through:

  • Automated follow-up emails.
  • Affiliate program management.
  • Business automation.

Systeme.io features:

  • Sales funnel templates: Choose from pre-designed templates to create effective sales funnels.
  • Email marketing automation: Automate email campaigns to save time and improve efficiency.
  • Website builder: Build and customize your website without needing any technical skills.
  • Affiliate program management: Easily manage your affiliate program and track performance.
  • Business automation: Streamline your business processes with automation tools.
  • Evergreen webinars for lead magnets: Use webinars to capture leads and nurture them over time.

Systeme.io ratings:

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Capterra
Getapp
Software Advice
4.8 out of 5 stars
5 out of 5 stars
4.8 out of 5 stars

Systeme.io pricing:

Systeme.io offers a Free plan to create up to 3 sales funnels. For more features, the Startup plan costs $27/month, which includes:

  • Up to 10 sales funnels.
  • Email marketing automation.
  • Affiliate program management.
  • Business automation.
  • And more.

Systeme.io is an excellent choice for businesses seeking a comprehensive, affordable, and user-friendly sales funnel and email marketing platform.

9. Wishpond

Wishpond is a marketing tool designed for small businesses that want to customize their buyers’ journey, offering integrated payments and enabling conversion tracking. This solution provides you with marketing funnels and sales automation tools that help you design personalized email marketing campaigns that generate more leads.

Wishpond requires no technical expertise, making it easy for anyone to use and maintain customer relationships. Email automation is one of its core features, allowing users to reach customers and increase revenue with targeted campaigns and configurable templates.

You can easily design landing pages, pop-ups, and forms that convert website visitors into leads, optimizing your email lists. Additionally, Wishpond focuses on social media marketing, providing tools to create promotional materials and advertising campaigns to raise brand recognition.

For instance, you can choose from 12 engaging contests and competitions, such as Instagram hashtag giveaways or sweepstakes, to spice up your marketing campaigns.

Top-of-funnel features:

At the top of the funnel, Wishpond helps build customer relationships through engaging social media marketing and interactive contests. These tools are designed to attract and capture leads effectively.

Mid-funnel features:

Once you've captured email sign-ups, Wishpond’s automation features come into play. These include:

  • Personalized email marketing campaigns.
  • Configurable email templates.
  • Drip campaigns.

Bottom-of-funnel features:

Wishpond offers tools to create high-converting landing pages, pop-ups, and forms to advance leads further down the funnel. These features are designed to drive conversions and maximize sales.

Post-purchase features:

Wishpond's post-purchase capabilities ensure continuous customer engagement through:

  • Email automation.
  • Targeted campaigns.
  • Real-time tracking and analytics.

Wishpond features:

  • Online advertising: Create and manage online ads to drive traffic and leads.
  • Better UX by showing landing page steps: Improve user experience by guiding visitors through your landing page steps.
  • Drag-and-drop builder: Easily design and customize landing pages, pop-ups, and forms.
  • Integrations: Seamlessly connect with other platforms and tools.
  • Real-time tracking and analytics: Monitor the performance of your campaigns and make data-driven decisions.
  • Drip campaigns: Nurture leads with automated email sequences.

Wishpond ratings:

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Capterra
Getapp
Software Advice
4.1 out of 5 stars
4.1 out of 5 stars
4 out of 5 stars

Wishpond pricing:

Wishpond’s pricing is available on demand. You can book a demo to determine which plans and pricing suit your business needs.

Wishpond is an excellent choice for small businesses looking for a comprehensive, flexible, and user-friendly marketing tool to enhance their sales funnel and email marketing efforts.

10. GetResponse

GetResponse is powerful sales funnel builder software for e-commerce retailers. This simplified email marketing tool helps build and manage your list of subscribers.

GetResponse’s biggest feature is the ability to automate email campaigns, enabling you to create automated workflows through an intuitive design tool and including 500 free customizable templates.

Top-of-funnel features:

At the top of the funnel, GetResponse provides tools to attract and engage potential customers. The platform offers advanced website and landing page builders and capabilities to create and host webinars to capture and nurture leads.

Mid-funnel features:

Once you've captured leads, GetResponse’s automation features help nurture them through the funnel. These include:

  • Automated email workflows.
  • Lead management tools.
  • Pre-built abandoned cart email templates- to recover lost sales.

Bottom-of-funnel features:

To convert leads into customers, GetResponse offers tools for creating highly successful landing pages and personalized email campaigns. The platform's drag-and-drop editor and customizable templates make it easy to craft compelling sales messages.

Post-purchase features:

GetResponse’s post-purchase capabilities focus on customer retention and satisfaction through features like:

  • Abandoned cart recovery emails.
  • Product recommendations based on purchase history.
  • Customer surveys to gather feedback.
  • Website visitor tracking to monitor customer behavior.

GetResponse features:

  • Automated workflows: Create seamless email campaigns with an easy-to-use design tool and customizable templates.
  • Lead management: Efficiently manage and nurture your leads through the funnel.
  • Abandoned cart emails: Recover lost sales with pre-built templates to remind customers to complete their purchases.
  • Product recommendations: Send personalized product suggestions based on customer purchase history.
  • Customer surveys: Gather feedback to improve your products and services.
  • Website visitor tracking: Monitor visitor behavior to optimize your marketing strategies.
  • Reporting and web analytics: Track key metrics to measure the effectiveness of your campaigns.

GetResponse rating:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.5 out of 5 stars

GetResponse offers a free limited plan with access to one landing page. Paid plans start at $19/month and include unlimited landing pages and additional features.

GetResponse is an excellent choice for e-commerce retailers seeking comprehensive, user-friendly sales funnel software to enhance their email marketing and lead management efforts.

11. Kajabi

Kajabi is an all-in-one marketing platform designed to help online creators and business owners scale their operations using automated marketing campaigns and sales funnels. This comprehensive tool is ideal for those who streamline their processes and efficiently manage payments.

Kajabi provides all the essential tools to sell, market, and deliver online content, including courses, membership sites, and training portals. With its user-friendly interface, even beginners can build effective funnels without needing knowledge of HTML or CSS.

Top-of-funnel features:

At the top of the funnel, Kajabi offers a wide range of templates to create attractive content, campaigns, and funnels that engage your target audience across various channels. The platform's marketing tools and templates help you capture and nurture leads effectively.

Mid-funnel features:

Once you've captured leads, Kajabi’s automation features facilitate the nurturing process. These include:

  • Automated email sequences.
  • Personalized messaging.
  • Video support for engaging content delivery.
  • Ready-made funnel templates.

Bottom-of-funnel features:

To convert leads into customers, Kajabi provides tools to create high-converting landing pages, checkout pages, and inbuilt payment gateways. Pre-written copy and customizable templates make it easy to create compelling sales pages.

Post-Purchase Features:

Kajabi’s post-purchase capabilities include:

  • Customer feedback collection.
  • Continuous engagement through membership portals.
  • Detailed analytics for tracking customer behavior.
  • Automated follow-ups.

Kajabi Features:

  1. Ready-made funnel templates: Quickly create effective sales funnels with pre-designed templates.
  2. Pre-written copy: Use professionally written copy to enhance your marketing campaigns.
  3. Landing page builders: Design and customize landing pages to capture leads and drive conversions.
  4. Checkout pages: Seamlessly process payments with built-in checkout functionalities.
  5. Video support: Integrate video content to engage and educate your audience.
  6. Inbuilt payment gateway: Simplify payment processing directly within the platform.
  7. 24/7 live chat support: Access around-the-clock support for any issues or questions.

Kajabi Rating:

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Capterra
Getapp
Software Advice
4.4 out of 5 stars
4.4 out of 5 stars
4.5 out of 5 stars

Kajabi pricing:

Kajabi’s paid plans start at $55/month for the Basic plan, which includes most features except advanced automation and 24/7 chat support.

Kajabi is an excellent choice for online creators and course owners seeking a comprehensive, user-friendly platform to efficiently manage their marketing, sales funnels, and content delivery.

12. ConvertFlow

ConvertFlow is an all-in-one funnel builder designed for e-commerce companies. This versatile no-code tool empowers users to create and optimize personalized pop-ups, opt-in forms, quizzes, and landing pages for retargeting CTAs.

ConvertFlow enables e-commerce businesses to enhance customer engagement through interactive quizzes, helping clients find products quickly and effectively.

The user-friendly editor simplifies the creation of pop-ups, surveys, and sticky bars, allowing marketers to effortlessly set triggers across various devices.

Top-of-funnel features:

ConvertFlow offers customizable templates for landing pages, quizzes, and pop-ups, facilitating effective lead generation and customer interaction at the top of the funnel.

Mid-funnel features:

Once engaged, ConvertFlow’s advanced landing page builder and multi-step forms optimize conversion rates by guiding users through the middle stages of the sales funnel.

Bottom-of-funnel features:

ConvertFlow provides sticky bars for announcements and offers which maximizes conversions and ensures users remain engaged and informed as they make purchases.

Post-purchase features:

ConvertFlow’s personalized surveys and seamless integrations with your favorite tools enable your business to gather valuable feedback and insights post-purchase, enhancing customer satisfaction and retention.

ConvertFlow features:

  • Templates for landing pages, quizzes, and pop-ups: Customize templates to create engaging customer interactions and capture leads effectively.
  • Integrations with your favorite tools: Seamlessly connect with other platforms to streamline workflow and enhance functionality.
  • Advanced landing page builder: Create high-converting landing pages tailored to your e-commerce needs.
  • Sticky bars for announcements and offers: Promote announcements and special offers to boost sales and customer engagement.
  • Multi-step forms: Guide users through a seamless form submission process to increase conversions.
  • Personalized surveys: Gather valuable customer feedback and insights to improve products and services.

ConvertFlow Rating:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.6 out of 5 stars

ConvertFlow pricing:

ConvertFlow offers a free plan that allows the creation of up to five pages. For higher usage, a 14-day free trial is available for the monthly plan, priced at $22 and includes 10,000 monthly views.

ConvertFlow is an essential tool for e-commerce companies to optimize their funnel strategies and increase conversions through personalized marketing and seamless customer engagement.

13. Keap

Keap is an all-in-one system that uses the power of Customer Relationship Management (CRM) to track your leads and customer actions. This robust platform is designed to streamline sales tasks, manage pipelines, and segment customers efficiently, making it an ideal solution for businesses looking to automate and optimize their sales funnel.

Top-of-funnel features:

At the top of the funnel, Keap provides tools to capture and manage leads effectively. The platform integrates seamlessly with various business apps through Zapier, ensuring you can gather leads from many sources and nurture them through personalized campaigns.

Mid-funnel features:

Once you've captured leads, Keap's automation features come into play. These include:

  • Automated follow-up emails.
  • Behavioral triggers for personalized communication.
  • Data import capabilities for easy transition and setup.

Bottom-of-funnel features:

Keap offers advanced CRM features and automation tools to advance leads further down the funnel. The platform simplifies tasks such as:

  • Managing pipelines.
  • Sending customized messages through pre-built templates like invoice reminders or lead follow-ups.
  • Providing a dedicated phone number for calls and texts.

Post-purchase features:

Keap's integration with Infusionsoft allows businesses to quickly set up comprehensive post-purchase processes. It includes:

  • Seamless follow-ups.
  • Transparent pricing and billing.
  • Enhanced customer engagement through personalized communication.

Keap features:

Here are some of Keap's tailored features for small businesses:

  • Integration with Zapier and other business apps: Ensures smooth lead capture and data flow.
  • Small business CRM: Manages customer relationships and sales tasks efficiently.
  • Lead capture and lead management: Automates capturing and nurturing leads.
  • Automated follow-up emails: Keeps leads engaged with minimal manual effort.
  • Data import: Facilitates easy migration and setup.
  • Dedicated phone number for calls and texts: Enhances direct communication with leads and customers.

Keap ratings:

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Capterra
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Software Advice
4.1 out of 5 stars
4.2 out of 5 stars
4.2 out of 5 stars

The Ignite plan starts at $249 monthly, with a 14-day free trial for new users.

Keap is an excellent choice for businesses seeking comprehensive CRM and sales funnel software that automates and optimizes the entire sales process.

Keap is recognized for its powerful CRM capabilities and extensive automation features, making it a valuable tool for businesses aiming to enhance their sales and marketing efforts.

14. Mailchimp

Mailchimp is an email marketing platform that helps businesses drive more traffic to their websites and increase online sales. This ESP and funnel builder software solution understands that email marketing is one of the best ways to grow your business, offering features that enhance campaigns.

Mailchimp’s features are approachable, making email design easy with straightforward customization and templates. Detailed analytics provide real-time insights into your subscribers’ activities, such as what links they access or how many have unsubscribed.

Top-of-funnel features:

At the top of the funnel, Mailchimp helps build customer relationships through social media-targeted digital ads and organic posting. These tools are designed to attract and capture leads effectively.

Mid-funnel features:

Once you've captured email sign-ups, Mailchimp’s automation features come into play. These include:

  • Basic automated customer journeys.
  • Campaign manager.
  • Email customization and templates.

Bottom-of-funnel features:

To advance leads further down the funnel, Mailchimp offers tools to create high-converting landing pages and online stores. These features are designed to drive conversions and maximize sales.

Post-purchase features:

Mailchimp's post-purchase capabilities ensure continuous customer engagement through:

  • Detailed analytics and reporting.
  • Free website creation.
  • User-friendly API for integration with other platforms.

Mailchimp features:

  • Free website creation/online Store: Build and customize your website and online store effortlessly.
  • Social media targeted digital Ads and organic posting: Manage your social media campaigns and posts to engage your audience.
  • Campaign manager: Plan, execute, and monitor your marketing campaigns.
  • Basic automated customer journeys: Set up automated workflows to guide customers through their journey.
  • Landing page templates: Create effective landing pages with customizable templates.
  • User-friendly API: Integrate Mailchimp with other platforms and tools seamlessly.

Mailchimp ratings:

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Capterra
Getapp
Software Advice
4.5 out of 5 stars
4.5 out of 5 stars
4.6 out of 5 stars

Mailchimp offers a Free plan that allows up to 12,000 emails and 2,000 subscribers. Users can also utilize the 1-month free trials for the paid plans, with pricing starting at $20/month for the Essentials plan, which includes:

  • Unlimited emails.
  • Access to all templates.
  • Basic automated customer journeys.
  • And more.

Mailchimp is an excellent choice for businesses seeking a comprehensive, flexible, and user-friendly email marketing and funnel builder platform.

15. Zendesk sell

Zendesk is recognized as one of the top customer service and engagement software solutions for businesses of all sizes. This all-in-one platform offers comprehensive tools for managing customer support, building relationships, and improving customer satisfaction at an affordable price.

Zendesk supports users through their entire customer journey, from initial contact to post-purchase support, with features tailored to each stage of the customer lifecycle.

Top-of-funnel features:

At the top of the funnel, Zendesk provides a robust suite of tools to help businesses attract and engage potential customers. These include a knowledge base, community forums, and live chat to provide immediate assistance and information.

Mid-funnel features:

Once you've captured leads, Zendesk's automation features come into play. These include:

  • Ticketing system for managing customer inquiries.
  • Automated workflows to streamline support processes.
  • Customer segmentation for personalized communication.

Bottom-of-funnel features:

Zendesk offers advanced customer relationship management (CRM) functionalities to advance leads further down the funnel. These tools help manage ongoing customer interactions and ensure a seamless support experience:

  • Multi-channel support (email, chat, phone, social media).
  • Customizable ticket forms to capture detailed customer information.
  • Integration with various business apps for a unified customer view.

Post-purchase features:

Zendesk's customer engagement capabilities include the following:

  • Customer feedback surveys to gather insights and improve service.
  • Reporting and analytics to monitor support performance.
  • Self-service options such as FAQs and help centers.

Zendesk features:

  • Multi-Channel Support: Provide support through email, chat, phone, and social media.
  • Automated Workflows: Streamline support processes with automation.
  • Customizable Ticketing System: Manage customer inquiries efficiently.
  • Knowledge Base and Community Forums: Offer self-service options for customers.
  • Reporting and Analytics Tools: Monitor key metrics such as response time, resolution time, and customer satisfaction.
  • 24/7 Customer Support: Access email, phone, and live chat support for any issues.

Zendesk ratings:

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Capterra
GetApp
Software Advice
4.4 out of 5 stars
4.4 out of 5 stars
4.4 out of 5 stars

Zendesk pricing:

Paid plans start at $19/month and include:

  • Multi-channel support.
  • Ticketing system.
  • Knowledge base.
  • Reporting and analytics.
  • And more.

You can test Zendesk with a free trial. No credit card is required.

Zendesk is an excellent choice for businesses seeking a comprehensive, scalable, and user-friendly customer service and engagement platform.

16. GrowSurf

GrowSurf is a referral program platform for B2C, fintech, and SaaS companies. This platform leverages word-of-mouth marketing to create a continuous sales pipeline, utilizing referrals to increase and nurture leads effectively.

GrowSurf offers a fully white-labeled solution, allowing you to integrate referrals with your brand identity.

Integration is straightforward—to create a referral portal, you only need to copy and paste a few code snippets into your website.

Top-of-funnel features:

At the top of the funnel, GrowSurf facilitates easy sharing of referral links across websites, emails, and web apps. This approach encourages initial customer engagement and lead generation.

Mid-funnel features:

GrowSurf’s automated link generator and social promotion tools help drive conversions once leads are engaged. These features enable users to capitalize on referrals effectively during the middle stages of the sales funnel.

Bottom-of-funnel features:

GrowSurf integrates with platforms like Zapier, ConvertKit, HubSpot, and PayPal to maximize conversions. This integration streamlines the referral process and ensures a seamless user experience from initial engagement to conversion.

Post-purchase features:

GrowSurf's post-purchase capabilities include lead engagement and automated referral tracking. These features help businesses maintain customer loyalty and sustain a continuous sales pipeline through effective referral marketing strategies.

GrowSurf features:

  • Embedded lines of code: Easily integrate referral functionality into your website or app with simple code snippets.
  • Easy sharing of websites, emails, and web apps: Facilitate sharing referral links across various platforms to expand your reach.
  • Automated link generator: Generate personalized referral links automatically to increase engagement and track performance.
  • Lead engagement: Nurture leads through automated referral campaigns and targeted messaging.
  • Social promotion of referrals: Encourage social sharing of referrals to amplify your marketing efforts.
  • Integrations with Zapier, ConvertKit, HubSpot, and PayPal: Seamlessly connect with popular platforms to enhance functionality and data synchronization.

GrowSurf ratings:

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Capterra
Getapp
Software Advice
4.7 out of 5 stars
4.7 out of 5 stars
4.8 out of 5 stars

GrowSurf pricing:

GrowSurf offers paid subscriptions starting at $775 per month with the Startup plan, billed annually. A free trial is also available to test the platform's features and suitability for your business needs.

GrowSurf is an ideal choice for B2C, fintech, and SaaS companies seeking to leverage word-of-mouth marketing and referral programs to drive customer acquisition and increase sales effectively.

Frequently asked question

Try Kommo: A complete sales funnel software.

In conclusion, choosing the right sales funnel software is crucial for streamlining lead management, enhancing customer journey mapping, and improving marketing and sales alignment.

Among the various options available, Kommo stands out as a great solution, offering essential features like robust lead management, segmentation, powerful automation, workflow capabilities, insightful analytics, and seamless integrations for a reasonable price.

The user-friendly interface makes it accessible for businesses of all sizes, while its scalability ensures it grows with your business.

Happy selling! 🌟👔📊

Sayed Mohammad Mohiuddin

Always trying to grasp new endeavors. A biker and traveler by passion and a mathematician by academics. A content marketer and digital marketing strategist by the job.

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